ACP ch 11-13

marketing is the facilitation of exchanges through

creating pricing,promoting, and distributing goods

when a message gets shared from person to person many times, ____ has occured

viral marketing

if a company develops and advertising campaign that targets a segment of consumers with a certain income and education, the company is using the following segmentation variable:

demographic

an exchange is

giving up something in return for something else

marketing creates value by

helping people obtain what they need and want

what can be changed quickly to stimulate demand or respond to competitors actions?

price

marketing mix is the variation of:

product, price, promotion, and distribution

the form of communication that attempts to facilitate a marketing exchange by influencing people,groups, or organizations is

promotion

a marketing channel includes all of the following except a)producers b)retailers c)wholesalers d)consumers e) secondary stakeholders

secondary stakeholders

according to the text, which of the following is not a reason consumers use to rationalize the pirating of software, video games,movies,and music

some feel there's no reason for it to be illegal

after analyzing its own resources and unique abilities, a company is now trying to determine what group of consumers it can satisfy with a good or service. they are choosing a ...

target market

marketing research is

used to guide marketing decisions

marketers' efforts to understand customers' needs and desires in order to determine what products to market relates to which of the following functionsopf marketing

buying

if a company is studying the decision processes and actions of people who purchase and use products, the company is focusing on

buying behavior