ADV 319 Exam 3 Review

The Prizm System classifies every U.S. zip code into 1 of 66 categories, ranging from "blue-blood estates" to "public assistance."

True

A ________ is an economy that is driven by a fairly small group of rich people.

Plutonomy

Social stratification refers to the creation of artificial divisions in a society.

True

Which of the "Big Three" American subcultures makes up about 13% of the population?

African American

The pressure to conform that escalates as more and more group members "cave in" is called ________.

Bandwagon

The importance of weak ties in a social system is demonstrated by their ________.

Bridging Function

Most opinion leaders are celebrities rather than everyday consumers.

False

Samuel would like to use occupational prestige to measure social class, but his study is international, and prestige of occupation changes from one culture to the next.

False

Teenagers who are obsessed with their own appearance and needs but still desire to connect on a meaningful level with other people are experiencing autonomy versus belonging conflict.

False

The original opinion leadership framework of an influence network has been largely displaced by the two-step flow model of influence.

False

Consumers who refuse to sacrifice style, but achieve it on a budget are called ________.

Frugalistas

________ group members tend to be tightly knit, and they infer meaning that goes beyond the spoken word.

High-Context Culture

The best predictor of major expenditures that do not have status or symbolic value is ________.

Income

Power that is granted by virtue or a social agreement, such as the authority we give to police officers, is called ________.

Legitimate Power

Which of the following is NOT one of the basic conflicts common to all teens?

Narcissism vs. Conformity

If a member of the upper class wore shredded Levi's jeans to a formal party, the person would be exhibiting a sophisticated form of conspicuous consumption known as ________.

Parody Display

A(n) ________ is a marketing intermediary retained by a consumer to guide what that consumer buys.

Surrogate Customer

The cultural learning acquired through ________ leads immigrants to a process of adaptation.

Translation

Brazil is a BRIC nation.

True

Consumers are swayed more by negative word of mouth than by positive comments.

True

Earlier purchasers tend to be innovators, who like to take risks.

True

Gen Z is the most diverse generation in American history.

True

Mainstream marketers used to avoid religion topics; now they actively target church members.

True

Product complementarity occurs when the symbolic meanings of different products relate to one another.

True