AESHM 477 exam 2
Recency refers to the:
time elapsed since the last action taken by a customer
Display ads constitute about ________ % of mobile ad spending.
37
Which of the following best explains why the service sector is a natural avenue for e-commerce?
Much of the value in services is based on the collection, storage, and exchange of information
Which of the following statements is not true?
Women are more active purchasers on smartphones than men
How does Google Analytics track user behavior at a participating Web site?
beacons
Eight of the top ten fastest-growing e-commerce merchants from 2003 to 2013 were:
bricks-and-clicks companies
Which of the following is not one of the central challenges facing the online retail industry?
lack of physical store presence
Which type of apps account for the most user time?
social network apps
Surveys have found that the least influential online marketing format for driving consumers to purchase is:
social networks
Which of the following measures the average length of stay at a Web site?
stickiness
Studies of the effects of social "connectedness" on Internet purchases indicate that the more "connected" an individual:
the less that individual is influenced by friends' purchases
How can a smartphone's gyroscope and accelerometer be used in product marketing?
to enhance user interaction with mobile multimedia
If you want to determine the size of your Web site's audience, the metric you will use for the most accurate measurement will be:
unique visitors
Creating multiple variations of information goods and selling these to different market segments at different prices is called:
versioning
Companies are not permitted to collect personal information from children under the age of ________ without parental consent.
13
"Shoppers" constitute approximately ________ % of the online Internet audience.
90
Which of the following would you implement to collect and analyze your company's big data?
Hadoop
Which of the following statements is not true?
Online travel services is one of the few sectors in which extensive disintermediation has occurred.
Which of the following statements about a free pricing strategy is false?
The free pricing strategy was born in the early days of the Web
SMS to friends, notifying friends of your location, and sharing offers with friends are ways to measure:
amplification
All of the following are challenges for catalog merchants except:
building sophisticated order entry and fulfillment systems
The ratio of impressions to fans is a measure of:
fan acquisition
All of the following are examples of the challenges that traditional manufacturers experience when using the Internet to sell directly to the consumer except:
high cost structures
In modeling online consumer behavior, the concept of "consumer skills" refers to the:
knowledge consumers have about how to conduct online transactions
Which of the following is not one of the methods used by traditional retailers to develop multi-channel integration?
online supply-push
Operating margin is defined as:
operating income or loss divided by net sales revenues
Conversion rate is a measure of the:
percentage of visitors who become customers.
Service industry groups are categorized generally into two groups, those that provide transaction brokering and those that involve:
providing hands-on services
________ refers to the number of interactions among members of a group and reflects the "connectedness" of the group, even if these connections are forced on users..
social density
The term demand-pull refers to:
waiting for orders to be received before building a product