AI-Powered Shopping ads Certification Test

Why is it recommended to have a remarketing list with a Smart Shopping campaign? - A remarketing list will help Smart Shopping campaigns reach users who already made a purchase at a local store. - A remarketing list will help Smart Shopping campaigns drive in-store only traffic based on interest in your local products. - A remarketing list will help Smart Shopping campaigns reach users who are more likely to purchase again because they've already shown interest in your products. - A remarketing list will help Smart Shopping campaigns capture keywords of users who are likely to purchase again and add the list to the campaign.

A remarketing list will help Smart Shopping campaigns reach users who are more likely to purchase again because they've already shown interest in your products.

What can you do to help prevent Standard Shopping ads from appearing when you don't want them to? - Add negative keywords in the campaign - Add negative keywords in the product feed - Add negative keywords in Merchant Center - Add negative keywords in the ad

Add negative keywords in the campaign

What can Local Catalog Ads do? Select All Correct Responses - Reach mobile shoppers - Drive store visits - Promote store deals - All of the above

All of the Above

Smart Shopping campaigns simplify campaign management by automating which of the following? Select All Correct Responses - Ad creation - Targeting - Bidding - All of the above

All of the above

Showcase Shopping ads allow a retailer to engage people early in the purchase journey, when they're discovering what to buy and where to buy it. Where do Showcase Shopping ads generally appear? - Any shopping queries - Broader queries - Local intent queries - Long-tail or specific queries

Broader queries

You own a small business that sells shoes. You're ready to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign? - Budget is allocated manually by campaign, so you'll need to create a separate campaign channel and separate campaign for budget. - Budget is allocated automatically across channels, based on performance. You don't need to create a separate campaign for each channel. - Budget is allocated manually across channels, based on your channel preference. You control the campaign setup but optimize by channel manually. - Budget is automatically allocated by campaign, so you'll need to create a separate campaign by channel, and Smart Shopping will optimize budget.

Budget is allocated automatically across channels, based on performance. You don't need to create a separate campaign for each channel.

You work at a global company that ships products around the world. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland? - By any Comparison Shopping Service (CSS) you work with - By one Comparison Shopping Service (CSS) - By Google Merchant Center only - By Google My Business.

By any Comparison Shopping Service (CSS) you work with

You work at an agency and one of your clients wants to track performance by product category (ex: apparel) and gender. They already passed the optional and required attributes for apparel in the product feed. How could they achieve granular reporting? - Create a campaign for each gender, then set up product groups by apparel type. Example: Campaign #1: Women Product group #1: Tops Product group #2: Shoes - Create a campaign by product category and gender, and use product groups. Example: Campaign #1: Women's Top Product group #1: Sweater Product group #2: Short Sleeves - Create a catch-all campaign. Example: Campaign #1: Tops Product group: All products - Create a campaign by product category, then set up product groups by gender. Example: Campaign #1: Tops Product group #1: Women's Top Product group #2: Men's Top

Create a campaign by product category and gender, and use product groups. Example: Campaign #1: Women's Top Product group #1: Sweater Product group #2: Short Sleeves

What goal in a Performance max campaign will help you get new customers? - Customer focus - Customer acquisition - Customer retention - Customer selection

Customer acquisition

If a person wants to opt in to the Product Ratings Program, where should they go? - Google Merchant Center - Product feed - Google My Business - Google Ads

Google Merchant Center

You're a marketing specialist for a large European pet company and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy? - Merchant Center offers robust reporting and analytics to track campaign and product-level performance. - Merchant Center allows you to easily manage and update store information, manage product reviews, and create highly customizable Shopping ads. - Merchant Center lets you create campaigns, update ads, perform ad targeting, and select new products to advertise. - Merchant Center lets you manage how your in-store and online product inventory appears on Google.

Merchant Center lets you manage how your in-store and online product inventory appears on Google.

You're looking to buy four chairs for your new deck. A retailer advertises the price for one chair in an ad, but the image in the ad is a patio set. When users click on the ad, they land on the product page with one chair. Which Shopping ads policy is the advertiser violating? - Misrepresentation of self or product - Restricted content - Return policy - Prohibited practice

Misrepresentation of self or product

Which of the following is something retailers shouldn't do in a shifting retail landscape? - Accelerate by making data the foundation of everything they do - Connect with customers anywhere and everywhere they are in a brand-first way - Provide minimal information to simply things - Remove friction to drive action

Provide minimal information to simply things

You're using Performance Max campaigns to run across Google platforms including Google Search, YouTube, and Google Images. Which of these benefits would you gain with Performance Max? - Auction - Manual bids - Product-oriented - Reach

Reach

What triggers a charge for a Shopping ad? - Someone making a purchase on the site - Someone viewing an ad without engaging with the content - Someone clicking on an ad and landing on the site - Someone searching for an item

Someone clicking on an ad and landing on the site

Which of these choices would make a good optional secondary bid strategy for a client who wanted to run on Performance Max using Maximize Conversion Value as their bid strategy? - Target Return On Ad Spend (tROAS) - Maximize Clicks - Enhanced CPC - Manual Max CPC

Target Return On Ad Spend (tROAS)

You work at a large multinational company that ships products globally. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland? - They can be served by any Comparison Shopping Service (CSS) you work with. - They can be served by Google Merchant Center only. - They can be served by Google My Business. - They can be served by one Comparison Shopping Service (CSS).

They can be served by any Comparison Shopping Service (CSS) you work with.

Local Inventory Ads allow retailers to promote their in-store inventory and drive shoppers to their brick-and-mortar stores. True False

True

What's an example of an online sales goal? - Wanting your consumers to schedule an appointment before purchasing the product. - Wanting to promote your online inventory and drive consumers to purchase a product on your website. - Wanting to raise awareness of your product and encourage consumers to interact with your brand and drive website traffic. - Wanting to promote your product and drive consumers to your physical location.

Wanting to promote your online inventory and drive consumers to purchase a product on your website.

What are three benefits of a Smart Shopping campaign? Choose three. Select 3 Correct Responses - Lets you manually set up campaigns - Lets you reach customers across Google platforms - Uses manual signals to optimize goals - Reduces complexity of campaign management via easy integration - Uses real-time signals to help you optimize goals

- Lets you reach customers across Google platforms - Reduces complexity of campaign management via easy integration - Uses real-time signals to help you optimize goals

Which two of the following are options for checking out when shoppers purchase an item? Choose two. - Checkout on your website - Checkout in your local store - Checkout on Display - Checkout on Maps

- Checking on your website - Checkout in your local store

Where can your shoppers check out when purchasing an item? Choose three. - Google Images - Checkout on Google - Your local store - Your website - Maps

- Checkout on Google - Your local store - Your website

Where can Standard Shopping ads appear? Choose three. Select 3 Correct Responses - Google Images - The Shopping tab - Google Search - Google Maps - Gmail

- Google Images - The Shopping tab - Google Search

You're building a product feed for a client who is new to Shopping ads. You notice inaccuracies in the client's inventory data. If a product feed is uploaded with data quality issues, what are two issues that might arise? Choose two. Select 2 Correct Responses - Google's system will detect data quality issues in Merchant Center and disapprove items until the violation is resolved. - Google's system will detect data quality issues in Google Ads and disapprove campaigns with those items until the violation is resolved. - Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website. - Data quality issues in Merchant Center will be detected by Google's system and will permanently suspend the account

- Google's system will detect data quality issues in Merchant Center and disapprove items until the violation is resolved. - Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website.

In which two ways can you upgrade all your Smart Shopping campaigns to Performance Max at once? Choose two. - In Google Ads, select the Performance Max upgrade notification. Select Apply. Next, select Apply All to upgrade all Smart Shopping campaigns. - Within the Campaigns page, select Upgrade your Smart Shopping Campaigns to Performance Max. Select All Campaigns. Then, select Apply All. - Select the Performance Max upgrade notification in Merchant Center. Select Apply then Apply All to upgrade all Smart Shopping campaigns. - Within the Recommendations page, select Upgrade your smart Shopping Campaigns to Performance Max. Then, select Apply All.

- In Google Ads, select the Performance Max upgrade notification. Select Apply. Next, select Apply All to upgrade all Smart Shopping campaigns. - Within the Campaigns page, select Upgrade your Smart Shopping Campaigns to Performance Max. Select All Campaigns. Then, select Apply All.

What are two features of a Standard Shopping campaign? Choose two. - It lets you set up campaign, bidding, and product groups manually. - It lets you create and edit an ad format. - It lets you optimize goals based on real-time signals across all Google platforms. - It allows for automated bidding to optimize campaign performance and bids.

- It lets you set up campaign, bidding, and product groups manually. - It allows for automated bidding to optimize campaign performance and bids.

What's the main difference between Performance Max and Standard Shopping ads in terms of how they reach consumers? - Performance Max ads have a more targeted reach, while Standard Shopping ads use AI technology to reach a wider audience across all of Google's inventory. - Performance Max and Standard Shopping ads have an equally targeted reach, but Standard Shopping ads connect to a wider audience across all of Google's inventory. - Performance Max uses AI technology to reach a wider audience across all of Google's inventory, while Standard Shopping ads have a more targeted reach - Both Performance Max and Standard Shopping ads use AI technology to reach wider audience across all of Google's inventory, but Performance Max ads have a more targeted reach.

- Performance Max uses AI technology to reach a wider audience across all of Google's inventory, while Standard Shopping ads have a more targeted reach

What are the three main aspects of Google's policy mission statement? Choose three. Select 3 Correct Responses - Protect the business from fraudulent charges - Promote positive experience for all users - Protect users' online safety - Implement fair and consistent policies - Drive revenue for businesses

- Promote positive experience for all users - Protect users' online safety - Implement fair and consistent policies

What are two commonly used programs in Google Merchant Center? Choose two. Select 2 Correct Responses - Promotions - Product Ratings - Local campaigns - Store Ratings

- Promotions - Product Ratings

Which two of these ad formats can be found in a Performance Max campaign but not a Standard Shopping campaign? Choose two. - Responsive Display Ads - Local Inventory Ads - Gmail Ads - Product Shopping Ads

- Responsive Display Ads - Gmail Ads

How can Shopping ads help retailers connect with potential shoppers? Choose two. Select 2 Correct Responses - Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return drives profit for the business. - Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer's presence on the search results page. - Shopping ads let retailers add keywords in their campaign to show products when potential shoppers search for the relevant keyword. Shoppers are more likely to click on an ad if retailers use keywords to match queries. - Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad.

- Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad. - Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer's presence on the search results page.

Which two statements describe what makes Shopping campaigns different from Search campaigns? Choose two. Select 2 Correct Responses - Shopping ads are manually generated. - Shopping campaigns are organized by ad groups instead of products groups. - Shopping campaigns are organized by product groups. - Shopping campaigns rely on product information instead of keywords.

- Shopping campaigns are organized by product groups. - Shopping campaigns rely on product information instead of keywords.

What are three benefits of a Performance Max campaign? Choose three. - Gives you more control by manually setting up campaigns - Simplifies campaign management. - Optimizes on goals using artificial intelligence - Helps you reach consumers across Google platforms

- Simplifies campaign management. - Optimizes on goals using artificial intelligence - Helps you reach consumers across Google platforms

What are two features of a Standard Shopping campaign? Choose two. - Standard Shopping campaigns also allow for automated bidding to optimize campaign performance and bids. - Standard Shopping campaigns give you more control by letting you create and edit an ad format. - Standard Shopping campaigns optimize your goals based on real-time signals across all Google platforms. - Standard Shopping campaigns give you more control by letting you manually set up your campaign, bidding, and product groups.

- Standard Shopping campaigns also allow for automated bidding to optimize campaign performance and bids. - Standard Shopping campaigns give you more control by letting you manually set up your campaign, bidding, and product groups.

You've operated a successful online retail business for a decade without changing your product and marketing strategy. You've observed a recent trend, though—shoppers are buying less each time they make a purchase. Which actions should you take? Choose two. Select 2 Correct Responses - Continue with your current marketing strategy, as shopping behavior changes regularly and will balance out. - Uncover the needs to meet the requirements of curious and impatient consumers. - Provide personalized experiences that meet shopper expectations online or in-store. - Boost profitability, traffic, customer base, and sales with Shopping ads.

- Uncover the needs to meet the requirements of curious and impatient consumers. - Provide personalized experiences that meet shopper expectations online or in-store.

What are two features of a Standard Shopping campaign? Choose two. - You can optimize your goals based on real-time signals across all Google platforms. - You can optimize campaign performance and bids through automated bidding. - You can create and edit an ad format. - You can set up campaign, bidding, and product groups manually.

- You can optimize campaign performance and bids through automated bidding. - You can set up campaign, bidding, and product groups manually.

Which of these things does a Performance max campaign automatically optimize? - Budget allocation across networks - Product feed creation - Campaign creation - Country of sale

Budget allocation across networks

You own a small business that sells scented candles. You're prepared to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign? - Budget is allocated manually by campaign, so you'll need to create a separate campaign channel and separate campaign for budget. - Budget is allocated automatically across channels based on performance. There's no need to create a different campaign for each channel. - Budget is automatically allocated by campaign, so you'll need to create a separate campaign by channel, and Smart Shopping will optimize budget. - Budget is manually allocated across channels based on your channel preference. You maintain control over the campaign setup while you optimize by channel manually.

Budget is allocated automatically across channels based on performance. There's no need to create a different campaign for each channel.

Which definition corresponds to a free product listing? - Free product listings are paid Shopping ads that are converted due to low impressions and clicks. - Free product listings use product information directly from the website to curate no cost ads without a product feed. - Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost. - Free product listings participate in an ad auction and offer insights and controls to optimize performance and prioritize key products.

Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost.

What happens if you don't resolve repeated policy violations, such as the price in the feed not matching the price on the website? - Feed suspension - Google Merchant Center account suspension - Google My Business account suspension - Google Ads account suspension

Google Merchant Center account suspension

How are Shopping ads created? - Google's system determines which ad appears in response to a user's search query based on keywords in Google Ads and the bid set in Merchant Center. - Google's system determines which ad appears in response to a user's search query based on product information in Merchant Center and the bid set in Google Ads. - Google's system determines which ad appears in response to a user's search query based on keywords in Google Ads. - Google's system determines which ad appears in response to a user's search query based on the campaign and bid settings in Merchant Center.

Google's system determines which ad appears in response to a user's search query based on product information in Merchant Center and the bid set in Google Ads.

How are Shopping ads created? - Google's system determines which ad appears in response to a user's search query based on keywords in Google Ads and the bid set in Merchant Center. - Google's system determines which ad appears in response to a user's search query based on product information in Merchant Center and the bid set in Google Ads. - Google's system determines which ad appears in response to a user's search query based on the campaign and bid settings in Merchant Center. - Google's system determines which ad appears in response to a user's search query based on keywords in Google Ads.

Google's system determines which ad appears in response to a user's search query based on product information in Merchant Center and the bid set in Google Ads.

You're in the process of creating a Google Merchant Center account and realize you don't have a refund policy. Your company does not allow refunds. What should you do next? - Make sure you clearly state your refund policy on the landing page. It's acceptable that you don't allow returns or refunds, but you must state this clearly. Consider adding the return and refund policy to the footer of the website so it's readily available. - In order to run on Shopping ads, you'll need to offer refunds and clearly state on the policy to the footer of the website so it's readily available. Both of these things are requirements. - Don't do anything. Refund policy is required to appear on the footer of the website landing page for businesses that offer a refund; otherwise, it's not a violation to exclude it. - Ensure there is a disclaimer on the site. Whether a business offers refunds or not, it's not obligated to have the policy on the website landing page as long as there's a disclaimer.

Make sure you clearly state your refund policy on the landing page. It's acceptable that you don't allow returns or refunds, but you must state this clearly. Consider adding the return and refund policy to the footer of the website so it's readily available.

You're looking to buy six chairs for your new dining room table. A retailer advertises the price for one dining chair in an ad. However, when users click on the ad and buy the product, they are charged for a set of six chairs. Which Shopping ads policy is the advertiser violating? - Restricted content - Misrepresentation of self or product - Prohibited practice - Return policy

Misrepresentation of self or product

What marketing objective does Performance Max for Retail use? - Awareness - Online Sales - Lead Generation - Mobile App

Online Sales

Which of these statements about Performance Max campaigns is accurate? - Performance Max campaigns let you find and reach audiences across Google's platform without needing to create different campaigns for each channel. - Performance Max campaigns can help you find and reach audiences across Google by creating different campaigns for every channel. - Performance Max campaigns can help you find and reach audiences across Shopping and Search without creating different campaigns for every channel. - Performance Max campaigns can help you find and reach audiences across Shopping and Search through the creation of different campaigns for Shopping and Search.

Performance Max campaigns can help you find and reach audiences across Google by creating different campaigns for every channel.

You'd like to promote your products across Google's platform but aren't sure whether a Performance Max campaign would help you more than a Standard Shopping campaign. Which statement is true about Performance Max campaigns? - Performance Max campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search. - Performance Max campaigns can help you find and reach audiences across Google by creating a campaign for each channel. - Performance Max campaigns can help you find and reach audiences across Google's platform without creating a separate campaign for each channel. - Performance Max campaigns can help you find and reach audiences across Shopping and Search without having to create a separate campaign for each channel.

Performance Max campaigns can help you find and reach audiences across Google's platform without creating a separate campaign for each channel.

What are Performance Max Campaigns? - Performance Max campaigns give you complete control over the campaign setup, ad, and bidding. - Performance Max campaigns optimize toward a retailer's business goals across Google's suite of ad networks through the use of AI. This drives performance, simplicity, and reach. - Performance Max campaigns provide the options of adding manual input and advanced AI. - Performance Max campaigns optimize toward a retailer's business goals by providing manual control over performance optimization. This drives simplicity, performance and reach

Performance Max campaigns optimize toward a retailer's business goals across Google's suite of ad networks through the use of AI. This drives performance, simplicity, and reach.

Which of these statements is true of Performance Max campaigns? - Performance Max campaigns allow manual control over performance optimization as a way to optimize toward a retailer's business goals. This drives simplicity, performance, and reach. - Performance Max campaigns provide you total control over the campaign setup, ad, and bidding. - Performance Max campaigns optimize toward a retailer's business goals through the use of AI across Google's suite of ad networks, driving performance, simplicity, and reach. - Performance Max campaigns offer the choice of adding manual input and advanced AI.

Performance Max campaigns optimize toward a retailer's business goals through the use of AI across Google's suite of ad networks, driving performance, simplicity, and reach.

You are advising someone on the difference between Performance Max campaigns and Standard Shopping campaigns. What could you tell them that would accurately convey Performance Max campaigns' benefits? - Performance Max campaigns let you create a campaign for each channel, which is a great way to find and reach audiences across Google. - Performance Max campaigns provide a means of finding and connecting audiences across Google's platform without having to create a separate campaign for each channel. - Performance Max campaigns let you find and reach audiences across Shopping and Search without needing to create a separate campaign for each channel. - Performance Max campaigns can help you find and reach audiences across Shopping and Search by through the creation of a separate campaign for Shopping and Search.

Performance Max campaigns provide a means of finding and connecting audiences across Google's platform without having to create a separate campaign for each channel.

How do Performance Max campaigns work? - Performance Max campaigns are customizable, with the option to add manual input and advanced AI. - Performance Max campaigns drive simplicity, performance and reach by optimizing toward the retailer's business goals while providing manual controls to optimize performance. - Performance Max campaigns use AI to optimize toward the retailer's business goals across Google's suite of ad networks. This drives simplicity, performance, and reach. - Performance Max campaigns allow you to have full control over the campaign setup, ad, and bidding.

Performance Max campaigns use AI to optimize toward the retailer's business goals across Google's suite of ad networks. This drives simplicity, performance, and reach.

What configuration do you need before you can launch a Performance Max campaign? - Enable enhanced conversions - Product feed in Merchant Center - Keywords - Assets

Product feed in Merchant Center

Which configuration must you configure before launching a Performance Max campaign? - Assets - Enable enhanced conversions - Product feed in Merchant Center - Keywords

Product feed in Merchant Center

Which of these configurations do you need prior to launching a Performance Max campaign? - Assets - Product feed in Merchant Center - Keywords - Enable enhanced conversions

Product feed in Merchant Center

What's the purpose of products groups in a Shopping campaign? - Product groups are used to specify which products from your feed you want to advertise in each campaign. - Product groups are remarketing lists that you want to advertise in each of your campaigns. - Product groups are keywords that are defined by categories you can select in each of your campaigns. - Product groups are predefined themes that you can select in each of your campaigns.

Product groups are used to specify which products from your feed you want to advertise in each campaign.

Under which category does irresponsible data collection fall, according to Google Ads Policy? - Prohibited content - Editorial standards - Restricted content - Prohibited practice

Prohibited practice

Which of these ad formats can be found in a Smart Shopping campaign but not a Standard Shopping campaign? - Gmail Ads - Product Shopping Ads - Local Inventory Ads - Responsive Display Ads

Responsive Display Ads

Which basic website requirement must everyone follow in order to advertise on Shopping ads? - Secure checkout - Store policy - Full contact information - Country-specific destination URL

Secure checkout

How do Standard Shopping and Performance Max campaigns differ in their approaches to reaching customers? - Standard Shopping ads provide a more targeted reach, while Performance Max accesses a wider audience across all of Google's inventory through the use of AI technology. - Standard Shopping ads and Performance Max both use AI technology to reach a wider audience across all of Google's inventory, but Standard Shopping Ads' reach is less targeted. - Standard Shopping ads reach a wider audience across all of Google's inventory by using AI technology, while Performance Max offers a more targeted reach. - Standard Shopping ads and Performance Max have an equally targeted reach, but Performance Max reaches a narrower audience across all of Google's inventory.

Standard Shopping ads provide a more targeted reach, while Performance Max accesses a wider audience across all of Google's inventory through the use of AI technology.

Which of these choices would make a good secondary bid strategy for a client who wanted to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy? - Manual Max CPC - Enhanced CPC - Maximize Clicks - Target Return On Ad Spend (tROAS)

Target Return On Ad Spend (tROAS)

You want to use Performance Max for conversion value but are concerned about inefficient spend. Which optional secondary bid strategy should you select? - Manual Max CPC - Maximize Clicks - Enhanced CPC - Target Return On Ad Spend (tROAS)

Target Returns on Ad Spend (tROAS)

If you want to know the value of acquiring new customers, which setting in a Smart Shopping campaign will help you do that? - Enhanced cost-per-click (eCPC) - Optimize for store visits - Target return on ad spend (tROAS) - Click-through rate

Target return on ad spend (tROAS)

True or false? Shopping ads use product data to determine how and where to show ads. True False

True

True or false? Shopping campaigns can help promote online and local inventory. True False

True

What happens if you don't resolve repeated policy violations, such as the price in the feed not matching the price on the website? - Your Google Merchant Center account will be suspended. - Your feed will be suspended. - Your Google My Business account will be suspended. - Your Google Ads account will be suspended.

Your Google Merchant Center account will be suspended.

Your client is working with an agency to set up a product feed in Google Merchant Center, but the agency is not sure which attributes to include. Which attribute is optional? - image_link - availability - product_type - price

product_type