ART 1113 Chapter 10 Art Study
The yin-yang symbol is the model of successful graphic design. Through the use of black and white, it clearly expresses
-Balance -interdependence
How was graphic design used in film and television?
-Design advertisements -Design titles
What characteristics best describe new media art?
-Digital technologies are turned to expressive ends. -Collaborations between several artists working in different media
Which are examples of symbols and how they function?
-Letters are symbols that represent sound. -Lines are symbols that represent perception.
In contrast to other art forms where the interpretation is open, graphic design has to be ________________ and _________________ to be successful.
-Limited in interpretation -controlled in meaning
What do logos and trademarks generally represent?
-Products -organizations
What is true about symbols?
-Societies and cultures give symbols meaning or value. -Their associated meanings can change radically over time. -They serve as repositories for ideas and associations.
What are some of the things that are measured in a layout?
-Text -margins -page
Increased
A development of the 18th and 19th centuries, the Industrial Revolution greatly ____________ the use of graphic design for commercial purposes.
Symbol
A____________ conveys information or embodies ideas.
How was graphic design used in film and television?
Advertisements Titles
Cassidy Curtis uses the website Graffiti Archeology to do what?
Allow visitors to view progressive photos of graffiti work
Which artist used Campbell's soup cans as a subject matter?
Andy Warhol
Word and image
Barbara Kruger combined which two aspects of graphic design to influence how viewers interpreted her work?
What is the term for specific guidelines for color, typography, and layout, developed to project a consistent image?
Brand identity
When specific guidelines are used to control the appearance of business marketing material, such as layouts and color, this is known as what?
Brand identity
Look at this image. How does Toulouse-Lautrec unify text and image in his poster?
Color Line
What is the main goal of graphic design?
Communicate a specific message
What do modern day graphic designers use to create their finished pieces?
Computer
Which are attributes of graphic design?
Controlled interpretations Organized layouts
All graphic designers are artists. True of False
False
True or false: All graphic designers are artists.
False
Which of the following does Shepard Fairey use in his art practice?
Graphic design Street art
Look at this image. Which artist created the following poster that highlighted the entertainment at a famous cabaret?
Henri de Toulouse-Lautrec
Broadsides
In the 15th century, what were handed out in town centers and posted in public places to spread the word about recent news, advertise upcoming events, and share images of civic and religious leaders?
What do logos and trademarks generally represent?
Information Corporations Products
The digital revolution added what new element to graphic design?
Interactivity
Look at this image. What did Albrecht Dürer focus on when designing well-balanced letterforms such as these?
Line thickness Visual weight
What are some of the things that are measured in a layout?
Margins Page Text
What are some of the things that are measured in a layout?
Margins Text Page
Typefaces
Myriad Pro, New Aster, and Helvetica are all examples of ____________.
Which are attributes of graphic design?
Organized layouts Controlled interpretations
What do logos and trademarks generally represent?
Products Corporations Information
What is the main objective of forming a brand identity spearheaded by a logo?
Project a cohesive image that is consistent with how the brand wants to be perceived
Gestalt principles create which concepts?
Proximity Uniformity Repetition
Gestalt principles create which concepts?
Repetition Proximity Uniformity
Look at this image. How does Ester Hernandez incorporate design in her poster?
She uses a familiar branding image.
How did Shepard Fairey help promote presidential candidate Barack Obama in 2008?
Street art
Why would some argue graphic design is similar to fine art?
The designer seeks to communicate information.
Why is the Gutenberg Bible a challenge for modern readers?
The difficult layout of the text
Good luck
The swastika, which is presently associated with the Nazis, has a long history in India and Central Asia representing
Easier
They layout of a design must make information _________ to grasp.
The purpose of setting AOL's new text logo in mostly lowercase was
To distance the logo from its origins as an initialism.
Why did Shepard Fairey create stickers and stencils with Andre the Giant's face?
To get a reaction out of people
What is the main objective of forming a brand identity, spearheaded by a logo?
To protect a cohesive image that is consistent with how the brand wants to be perceived.
Computers
Today most graphic artists use___________ to create their designs.
What advantages does Shepard Fairey have as a designer and artist?
Unique designs Technical knowledge Use of various materials
What is a major challenge for interaction designers?
Visual clarity
A style of type
What is a typeface?
Andy Warhol
Which artist acknowledged that graphic design is a part of our personal lives?
Look at this image. How did Matt Pyke and Karsten Schmidt create the advertisement for Audi?
Wrote a programming code that created the video
Because the Industrial Revolution allowed for mass production, the use of graphic design for commercial purposes ______.
increased
A __________ conveys information or embodies ideas.
symbol
A___________ conveys information or embodies ideas.
symbol
