BAS 282: Retailing & Omnichannel Marketing: SmartBook

Who purchases and resells products to consumers for their personal or family use?

Retailers

When a company wants to capture economies of scale in production but wants to sell through fewer channels, it should use ______ distribution.

selective

Retailers that mostly sell services instead of merchandise are known as __________ retailers.

service

What is the term for a company that sells goods to someone other than the final consumer?

A wholesaler

Vending machines are a type of non-store retail method that in the past was mainly used to sell ______.

snacks and beverages

In television home shopping, the ______ acts as the primary vehicle of communication with consumers.

station

Being competitive on pricing and being a one-stop place to get needed items are key characteristics of ______.

supercenters

Large self-service retailers that focus on offering a wide variety of beverage, food, and kitchen products are referred to as ______.

supermarkets

Wholesaling is best defined as ______.

the sale of items to retailers, other wholesalers, or industrial, commercial, institutional, or other business users

To make the most of their store layout and design, retailers are increasingly gathering data by ______.

tracking consumers

If an omnichannel retailing strategy is to succeed, a company must ______.

train employees across all channels

When a company sells merchandise to retailers, professional business users, or anyone other than the end consumer, that company is engaged in ______.

wholesaling

Drugstores typically compete on ______ as they are easy to access and usually have an efficient checkout process.

convenience

Retailers that offer a wide range of products, such as shoes, kitchen goods, and children's clothing, which they organize into a collection of smaller sections are referred to as ______.

department stores

By tracking consumers through a retail environment via an app, product developers can get a better understanding of how to ______.

design products to look more attractive on shelves

Non-store retail salespeople who focus on interacting with customers personally, often at work, home, or during an organized event, are engaging in ______.

direct selling

Joshua works as a marketer for a company that manufactures novelty items. He is trying to decide whether to sell the products at as many stores as possible or at gift shops only. In other words, Joshua is trying to decide which ______ to use.

distribution intensity level

Because they have lower overhead costs than traditional brick-and-mortar stores, ______ are often able to offer merchandise at lower prices.

e-tailers

Omnichannel initiatives at Elsa's firm are expanding. She must work with her team to implement processes that ensure a seamless experience across all channels. Elsa advises her firm to invest in a(n) ______ system, which will help the company integrate its applications with those of its supply chain and expedite its distribution processes.

enterprise resource planning (ERP)

To make sure customers have a seamless experience, omnichannel retailers must invest in technology like ______, which helps speed up distribution processes to facilitate delivery.

enterprise resource planning (ERP) systems

When a company decides to sell its merchandise through extremely limited channels, it is using ______ distribution.

exclusive

Items that benefit from more exposure and do not need much explanation, such as mints or gum, are best suited to a(n) ______ distribution strategy.

intensive

Retailers that resell products another retailer failed to sell, and therefore offer an inconsistent variety and assortment of branded products, are referred to as ______ retailers.

off-price

When a store fails to sell products, it often returns them to the manufacturer, who then sells them at a lower price to a(n) ______ retailer for resale.

off-price

In traditional non-store retailing, services and goods are sold ______.

outside the limitations of a retail facility

If a firm hopes to successfully implement an omnichannel retailing strategy, it must ______.

provide training for employees across all channels

Drugstores are known primarily for selling which of the following?

Pharmaceuticals

Which of the following products are convenience retailers likely to offer?

* Candy Bars * Toothbrushes

Direct salespeople are known for doing which of the following?

* Demonstrating products for customers * Providing a high level of service

Which of the following statements are true about non-store retailing?

* E-commerce was once considered a type of non-store retailing, but the line is no longer clear. * Television home shopping, vending machines, kiosks, and direct selling are all forms of non-store retailing.

What is a wholesaler?

A firm that sells goods to anyone but the end consumer

What is the correct definition of retailers?

Companies that buy products that they then resell to customers for personal or family use

What is the most important factor in the success of omnichannel retailing?

Employees

Which of the following is a non-store retailing method that allows customers to see a product demonstrated on a screen and then purchase the product by calling a number or purchasing online?

Television home shopping

Which of the following statements is true regarding supermarkets?

The main focus of supermarkets is on food, beverage, and kitchen products.

Which of the following types of retailers usually offers limited service to customers and focuses on offering general merchandise and food in large quantities and at discounted prices?

Warehouse retailers

Convenience retailers generally offer ______.

a limited assortment and variety of products

Specialty retailers concentrate on ______.

a specific product category.

Successful omnichannel retailing depends in part on the retailer ______.

being able to deliver goods across all channels quickly

To demonstrate the features of a product and boost brand awareness, television stations often partner with ______ to sell merchandise.

celebrities

When a company decides to sell its products only at low volumes and through very limited channels, it is using ______ distribution, which is is best for products that ______.

exclusive; require salesperson-consumer interaction

Distribution intensity refers to how many ______.

outlets a marketer chooses to sell through

Which of these are among the 10 major types of retailers?

* E-tailers * Department Stores * Service Retailers * Supercenters

What are the benefits of selective distribution?

* It enables brands to maintain some control over how their merchandise is sold. * It allows marketers to capture production economies of scale.

Which of these are among the 10 major types of retailers?

* Specialty Retailers * Warehouse Retailers * Supermarkets * Convenience Retailers * Drugstores * Off-Price Retailers

Which of the following statements are true about supercenters?

* Supercenters try to provide a one-stop shopping format. * Supercenters are often very competitive on price.

Which of the following are typical characteristics of kiosks?

* Temporary * Movable * Relatively Inexpensive

Which of the following are disadvantages of specialty retailers?

* The inventory and variety are typically limited. * They usually charge higher prices than other retail outlets.

Which of the following are disadvantages of e-tailers?

* Their customer service is rarely personalized. * It can be time-consuming to return merchandise.

Which of the following statements are true about service retailers?

* Their employees are often highly trained and knowledgeable. * They mainly perform tasks instead of selling merchandise. * They often require an appointment.

Which of the following statements are true about department stores?

* They have struggled to compete with online stores. * They provide a high level of service to customers.

What is the definition of omnichannel retailing?

A multichannel retailing approach that allows the customer to have an integrated customer experience across all of a retailer's distribution platforms

Which of the following best defines a department store?

A retailer that offers a wide range of products, such as cosmetics, clothing, and home goods, organized into smaller sections within the store

Which of the following is a non-store retail method that provides merchandise to customers via an automated device?

A vending machine

Marketers often choose exclusive distribution when their products ______.

are high involvement and they want to provide the best customer experience

Kara visits a local warehouse retailer for the first time and has trouble finding what she needs. She planned to buy avocados to make guacamole for a party, but the store has sold out of them. She also has a question about a Fitbit, but she cannot find a salesperson to help her. What are the two main disadvantages of shopping at a warehouse retailer as illustrated by Kara's experience?

Inventory is inconsistent and sales staff is limited.

Which type of non-store retailing method is relatively inexpensive and involves setting up a movable cart or stand in a temporary location?

Kiosks

Which of these processes ensures a seamless experience in omnichannel retailing?

Making sure product prices are the same across all channels

What is a retailing approach that allows customers to have an integrated experience across all of a retailer's distribution platforms?

Omnichannel retailing

Which of the following statements is true about omnichannel retailing and infrastructure?

Successful omnichannel retailing depends on retailers having seamless channel operations.

If a marketer decides to sell a firm's goods through ______, that marketer is choosing the intensive level of distribution.

as many outlets as possible