BAS 283: Chapter 5: Homework

Nela proposes a potential prototype of an electric yacht to be done in the next year. Which of the following is an example of an operational goal and accompanying action plan for this proposal?

operational goal - develop a prototype in the next 12 months; action plan - modify land battery for water by September.

Once Domino's decided to offer salads, it partnered with Ready Pac Foods to offer each Domino's pizza location prepackaged salads. What type of planning would each location be doing in anticipation of receiving the prepackaged salads?

operational planning

Uber's expansion on the innovation front depends on its self-driving cars plan. The implementation of this plan would be the responsibility of which of the following managers?

product-line

Based on what you know about the types of plans, self-driving cars would be an example of which of the following?

program

CEO Khosrowshahi's strategic goal is for Uber to raise funds via an Initial Public Offering (IPO) in 2019. Which of the following would be an example of an operational goal in support of this?

settling a self-driving car trade secrets lawsuit with Waymo

Nela attempts to walk Logan through the development, manufacturing, and sales process for the potential new electric yachts. What type of planning is she trying to do?

strategic

Which of the following represents the most complete SMART goal for the electric yachts?

Dunamis Motors will sell five electric yachts by the end of this calendar year.

Which of the following would be an effective SMART goal for Domino's wedding registry?

Each Domino's location will cater at least six wedding by the end of next year.

Which of the following may be utilized to assess the competitive potential of Logan's electric yacht idea?

VRIO

When Domino's listens to what customers want, to gauge their likes and dislikes as well as new products they might be craving, Domino's is engaging in which stage of the planning and strategic management process (Figure 5.1)?

access the current reality

Logan says that the people he met in France and the Mediterranean need luxury electric yachts. He would most likely categorize his conversations with these individuals as the ________ step of the planning and strategic management process.

assessing the current reality

Domino's introduced salads at one-third of its stores to test their performance before rolling them out to all stores. The launch of salads at these select stores represents which step of the planning/control cycle (Figure 5.5)?

carry out the plan

Assume Uber planned to cut losses by 40 percent by withdrawing from countries like China and Singapore. A year has now passed since they have withdrawn, and the company determines that losses have actually increased. Which step in the planning/control cycle does Uber need to now execute?

control the direction

Former-CEO Kalanick's question of "What kind of brand do we want to be?" represents which stage of the strategic management process?

establish the mission and vision and values