BIS 202 Chapter 11

As part of the data mining process, a marketing analyst is using _______ to identify groups of entities that have similar characteristics. A) Cluster analysis B) Regression analysis C) Market basket analysis D) Decision trees

A) Cluster analysis

______________ is an information system that supports business processes by consolidating and analyzing data in a large database to help users create information. A) Artificial Intelligence System B) Business Intelligence System C) Computer Intelligence System D) Secret Intelligence System

B) Business Intelligence System

As a data mining analysis, _________ measures the impact of a set of variables on another variable. A) Cluster analysis B) Regression analysis C) Market basket analysis D) Decision trees

B) Regression analysis

As a data mining technique, ___________ determines sales patterns. Such an analysis shows the products that customers tend to buy together. A) Cluster analysis B) Regression analysis C) Market basket analysis D) Decision trees

C) Market basket analysis

Which of the following data mining technique depicted in the above figure? A) Cluster analysis B) Regression analysis C) Market basket analysis D) Decision trees

D) Decision trees

Check the above figure as an example of the technology in question. _________ is an electronic display that is customized for a particular user. A) Manager's screen B) Electronic interface C) Electronic dashboard D) Digital dashboard

D) Digital dashboard

Which of the following is correct about the data mining and reporting processes? A) There is no technical difference between reporting and data mining processes. B) The data mining process creates structured reports and delivers those reports to users. C) The reporting process has more sophisticated and complex analysis than the data mining process. D) The reporting process has five basic operations: Sorting, grouping, calculating, filtering, and formatting.

D) The reporting process has five basic operations: Sorting, grouping, calculating, filtering, and formatting.

As new features and functions are being added to software, software vendors come up with different names for the systems to increase marketability of their products. For example, DSS (Decision Support Systems) was often called BI (Business Intelligence) prior to the recent explosion in data and software tools. True or False

False

In BI systems, data can be collected from both operational processes and other sources (such as external ones). In either case, once the data are collected they are then prepared and stored in a data warehouse, a repository for the organization's BI data. True or False

True

OLTP (online transactional processing) focuses on operational process data and includes basic tasks such as delete, add, and change data. On the other hand, OLAP (online analytical processing) focuses on analytical processes. True or False

True