BMKT 325- Principles of Marketing- 1

Promotion

A cereal company advertises that its newly launched product can lower cholesterol although the company cannot provide evidence to substantiate this claim. This situation involves an ethical issue related to which element of the marketing mix?

Marketing environment

A change in the minimum drinking age in any given state illustrates a change in the ___________ for Miller Brewing

Target market

A commercial for the drink SunnyD explains how nutritious it is in comparison to other, more "sugary" drinks. While children under 12 are the most likely consumers of SunnyD, the commercial is aimed at mothers. These mothers represent SunnyD's what?

evaluative criteria

A customer shopping for a desktop printer tells a salesperson that it is important for the printer to have several attributes. It must be able to make copies, it must be able to scan, and it must be compatible with both PCs and Macs. The buyer has expressed his or her ___________.

Evoked set

A group of brands that a consumer views as alternatives for possible purchase is called what?

Corporate culture

A set of values, beliefs, goals, norms, and rituals shared by members of an organization is called what?

Provide products that satisfy customers' needs and allow the organization to achieve its goals

According to the marketing concept, an organization should try to do what?

a group of individuals and/or organizations that have needs for products in a product class and have the ability, willingness, and authority to purchase these products

According to the text, a market is defined as _____________________.

a competitive advantage

Amazon's pricing, service, and continuing investment in improving its website with additional product offerings give it what over many other retailers?

Strengths and weaknesses

An analysis of ________ examines internal factors that give the organization certain advantages and disadvantages in meeting the needs of its target markets.

a long, expensive, and difficult task that may require extensive advertising campaigns

Changing people's attitudes toward a firm and its marketing program is ________________.

Postpurchase evaluation phase

Claire is beginning to wonder if she has made the right decision about purchasing a new HP laptop after she sees a friend with a new Dell. Claire's doubt whether she made the right decision occurs during the _________ of the buying decision process.

attitudes

Cognitive, affective, and behavioral are the three major components of what?

Environmental scanning

Collecting information from secondary sources such as business, government, trade, and general-interest publications plays an important role in _____________.

stakeholder

Companies that are considered to be good corporate citizens and consider the diverse perspectives of different groups affected by their operations are said to have a ___________ orientation.

total budget

Companies that compete for the same limited financial resources are known as _____________ competitors.

recovery

Consumer confidence and willingness to spend begins to increase during periods of __________, and marketers must remain very flexible to make the necessary adjustments.

retention

Consumers tend to remember information inputs that support their feelings and beliefs and forget inputs that do not. This is known as selective _____________.

Product

Deciding to add gel insoles to its running shoes would be a change in the ____________ element of the marketing mix for Nike.

The marketing mix

Distribution, price, promotion, and product are all elements of what?

prosperity

During which stage of the business cycle is unemployment low and total income relatively high?

Opportunites

Favorable conditions in the marketplace environment that could produce business rewards for the organization if acted upon properly are called what?

Sustainable competitive advantage

Harley-Davidson's Harley Owner's Group (HOG) helps to foster strong relationships between riders and their motorcycles, giving it what over other motorcycle manufacturers?

Developing a marketing strategy.

Identifying and analyzing a target market and developing a marketing mix to satisfy individuals in that market are essential elements of which parts of strategic planning?

benchmarking

If Ford Motor Company measured and evaluated the quality of its goods, services, and processes as compared with those of the best-performing companies in the automobile industry, it would be employing ___________________.

cause-related marketing

If Starbucks were to donate 5 percent of every coffee purchase to shelters for victims of domestic abuse for one month, this would be an example of _________.

evoked set

In shopping for a new laptop computer for her master's degree program, Jocelyn has narrowed the alternatives to four brands. She is considering Dell, Toshiba, Sony, and Hewlett-Packard. These four brands make up Jocelyn's ______________.

yields a group of brands that a buyer views as possible alternatives

In the consumer buying decision process, the information search stage _______________.

Customer Relationship Management

L.L. Bean uses technology to help them identify specific customers, established interactive dialogues with them to learn about their needs, and combine this information with their purchase histories to customize products to meet those needs. L.L Bean is using what approach?

Strategic planning

Managers at the Longshore Cooperation are engaged in a complex process of revising their organization's mission and goals and developing corporate strategy, marketing objectives, marketing strategy, and, eventually, a marketing plan. What is this process called?

the importance and intensity in a product in a particular situation

Many aspects of consumer buying decisions are affected by the individual's level of involvement. What is "level of involvement?"

proactive

Marketers who attempt to influence and change the various environmental forces have a ______________ response to these forces.

Reactive

Marketers who view political forces as being beyond their control are taking a ____________ response toward these forces.

Satisfaction for both the buyer and seller

Marketing facilitates exchange relationships between buyers and sellers. What is marketing's intended outcome for this relationship?

Matches the needs of the target market.

Marketing managers to develop a marketing mix that does what?

creating, distributing, promoting, and pricing products to facilitate satisfying exchange relationships with customers and to develop and maintain favorable relationships with stakeholders in a dynamic environment.

Marking is the process of _____________

physiological, safety, social, esteem, and self-actualization

Maslow's hierarchy of needs refers to the five levels of needs that humans seek to satisfy, from most to lease important. These needs, in order form most to least important are ___________.

Ideas

Mothers Against Drunk Driving (MADD) is a group that works to change attitudes and laws about driving under the influence of alcohol. MADD primarily markets _______.

How they satisfy customers.

Organizations should define themselves not according to the products they produce but according to what?

selecting, organizing, and interpreting information inputs

Perception is a three-step process that involves what?

Green Marketing

Products that may do harm to the natural environment are inconsistent with what?

buying frequently purchased, low-cost items that need little effort

Routinized response behavior is what a consumer does when ____________.

Marketing Strategy

Safeway Foods Corporation is involved in identifying and analyzing a target market. The firm then develops a marketing mix to satisfy individuals in that market to gain long-term competitive advantages. Based on this example, Safeway is creating a _____________.

Environmental scanning

SiriusXM Radio is concerned about how the increasing use of smart phones will affect the future sales of its satellite radio service. The company decides to gather information about the changing trends in music access and delivery to prepare for this trend. Sirius XM's process is called ____________.

sustainability marketing

StarKist Tuna has frequently extolled its dolphin-safe methods of catching tuna. This is an example of what?

Internal marketing

Starbucks provides training and support to its employees, including health car benefits. Through these ____________ efforts Starbucks is better able to deliver quality products and service to its customers.

Community relations

Target's Take Charge of Education program donates 1 percent of a customer's total purchase to the school of his or her choice. What social responsibility issue does this program address?

A philosophy that a product's market growth rate and its market share are important determinants of its marketing strategy.

The Boston Consulting Group's matrix is based on what?

both customers and businesses

The definition of marketing implies that ____________ should receive benefits from exchange relationships.

Consumerism

The efforts of independent individuals, groups, and organizations to protect the rights of consumers.

problem recognition, information search, evaluation of alternatives, purchase, and post purchase evaluation

The five major stages of the consumer buying process, in order, are _______________.

Political, legal and regulatory, sociocultural, technological, economic, and competitive.

The forces of the marketing environment include what?

A management philosophy

The marketing concept is _______________.

Customer

The marketing mix is built around the ____________.

a written document detailing activities to be performed and control marketing actions

The marketing plan is_____________.

Market share

The percentage of a market which actually buys a specific product from a specific company is referred to as that product's _______________.

Marketing implementation

The process of putting marketing strategies into action is called ______________.

limited problem solving, extended problem solving, and routinized response behavior

The three most widely recognized types of consumer problem solving are _______________.

Limits the marketing manager's ability to measure the effectiveness of marketing activities.

The time lag between the performance of marketing activities and their results does what?

environmental scanning and analysis

To monitor changes in the marketing environment effectively, marketers must engage in what?

Relationship marketing

Today, establishing long-term, mutually beneficial arrangements in which both the buyer and seller focus on value enhancement through the creation of more satisfying exchanges is known as ______________.

Services, ideas, and goods.

What are three basic forms that a product can take?

observation, secondary sources, and marketing research

What are three primary methods of collecting information for environmental scanning?

Promotion

What element of the marketing mix is used to increase awareness of a product or company?

A specific group of customers on whom a company focuses its marketing efforts.

What is a target market?

Customers

What is the focal point of all marketing activities?

Extended problem solving.

What is the type of consumer problem-solving process that is the most complex problem-solving behavior, which comes into play when a purchase involves unfamiliar, expensive, or infrequently bought products.

Problem recognition

What occurs when a consumer becomes aware that there is a difference between a desired state and an actual condition?

analysis

When PepsiCo takes the information collected through research and attempts to assess and interpret what it means for its soft-drink marketing efforts, PepsiCo is engaged in environmental _________.

Limited decision making

When a consumer purchases products occasionally or needs information about an unfamiliar brand in a familiar product category, he or she will most likely engage in what?

customer satisfaction

When managers at Logistics Pro are developing their strategic plan, they use a market orientation as a guide to ensure that ____ is an integral part of the process.

consideration

When shopping for detergent, Josh looks at Tide, Fresh Start, Surf, and all and chooses the one that is on sale. These four brands make up his ____________ set.

expensive products

Which of the following products would probably require extended problem solving before a purchase? Products that are purchased routinely, Expensive products, Products purchased as a result of social influences, Products purchased frequently

Green marketing

Which of the following refers to a firm's specific development, pricing, promotion, and distribution of products that do not harm the environment? Conservation marketing, social responsibility, green marketing, environmental marketing.

Internal search and external search

Within the information search step of the consumer buying decision process, what two primary aspects exist?