BMT 1400 Quiz 4

Melanie prefers to shop at Target for most of her household needs even though the same products and brands are available at Kmart. She prefers the service, location, and friendliness of the employees at Target. Melanie's reasons that influence her decision to shop at Target are called: a. patronage motives. b. self-actualization needs. c. retailer attitudes. d. learning processes. e. product attitudes.

a

Problem recognition occurs when a consumer: a. becomes aware that there is a difference between a desired state and an actual condition. b. recognizes a need. c. is exposed to a television advertisement. d.evaluates her or his purchase. e. searches for information to resolve a problem.

a

A consumer's buying decisions are affected in part by the people around him or her. Such people and the forces they exert on an individual buyer are called: a. patronage motives. b. social influences. c. personality influences. d. physiological needs. e. self-actualization needs.

b

Claire is beginning to wonder if she has made the right decision about purchasing a new HP Laptop after she sees a friend with a new Dell. Claire's doubt whether she made the right decision occurs during the _____ of the buying decision process. a. evaluation of alternatives phase b. post purchase evaluation phase c. cognitive dissonance phase d. purchase phase e. information search phase

b

Marketers attempt to understand ______ because customers' overall opinions and attitudes toward a firm's products have a great impact on the firm's success. a. consumer socialization b. buying behavior c. response behavior d. buying motive e. consumer perception

b

Children often achieve _____ by observing parents and older siblings in purchase situations and then through their own purchase experiences. a. patronage motives b. selective distortion c. consumer socialization d. cognitive dissonance e. role conflict

c

Jose and Teresa are searching for an apartment. Which of the following forms of decision-making processes will best suit this purpose? a. Impulse buying b. Intensive response behavior c. Extended decision making behavior d. Limited decision making behavior e. Routinized response behavior

c

Marissa goes to Target to purchase school supplies for her two children. As she is approaching the check-out counter, she sees a vase she just has to have and buys it immediately. Marissa's purchase of the vase is an example of: a. limited decision making. b. addictive consumption. c. impulse buying. d. extended decision making. e. routinized response behavior.

c

Maslow's hierarchy of needs refers to the five levels of needs that humans seek to satisfy, from most to least important. These needs, in order from highest level to basic are: a. physiological, safety, esteem, social, and self-actualization. b. psychological, physiological, safety, social, and esteem. c. physiological, safety, social, esteem, and self-actualization. d. physiological, esteem, safety, self-actualization, and psychological. e. physiological, psychological, safety, social, and esteem.

c

The five major stages of the consumer buying decision process, in order, are: a. information search, establishment of product criteria, evaluation of alternatives, purchase, and post purchase evaluation. b. problem recognition, information search, evaluation of alternatives, pre purchase evaluation and purchase. c. problem recognition, information search, evaluation of alternatives, purchase, and post purchase evaluation. d. problem recognition, purchase, evaluation of alternatives, post purchase evaluation, and rebuy. e. information search, evaluation of alternatives, purchase, trial adoption period, and post purchase evaluation.

c

The three most widely recognized types of consumer decision making are: a. responsive behavior, planned behavior, and impulsive decision making. b. internal decision making, external decision making, situational behavior. c. limited decision making, extended decision making, and routinized response behavior. d. planned decision making, impulse buying, and limited decision making. e. extended decision making, enduring decision making, and situational decision making.

c

Which of the following consumer decision making processes will probably be used in purchasing toothpaste? a. Extended decision making b. Enduring involvement c. Routinized response behavior d. Limited decision making e. Perceptual mapping

c

After doing considerable shopping, Eric has just decided what brand and type of athletic shoes to buy and where he's going to buy them. In what stage of the consumer buying decision process is Eric? a. Post purchase evaluation b. Evaluation of alternatives c. Information search d. Purchase e. Problem recognition

d

The primary psychological influences on consumer behavior are: a. attitudes, perception, retention, exposure, roles, and lifestyles. b. attitudes, perception, social class, culture, and learning. c. perception, motives, reference groups, social class, and personality. d. perception, motives, learning, attitudes, personality, and lifestyles. e. lifestyles, personality, perception, motives, attitudes, and culture.

d

Carla is a prosecuting attorney for the city of Cleveland. She is also vice president for the local parent/teacher organization and a coach for her daughter's soccer team. The actions and activities associated with each of these positions constitute Carla's: a. patronage motives. b. beliefs. c. physiological needs. d. safety needs. e. role.

e

Marketers often provide consumers with information of their products, including free samples and trial offers, to facilitate consumer: a. attitudes. b. distortion. c. patronage motives. d. self-concept. e. learning.

e

Shane spends most of his free time participating in extreme sports and traveling to exotic locations with a group of close friends who share his interests and opinions about most things. This is a description of Shane's: a. self-concept. b. patronage motive. c. role. d. physiological need. e. lifestyle.

e

Shortly after moving into their new home, Mark and Katherine Gould purchased and installed smoke detectors and an alarm system. With respect to Maslow's hierarchy of needs, the Goulds are concerned about fulfilling their need for: a. self-actualization. b. esteem. c. survival. d. belonging. e. safety.

e

The three major categories of influences on the consumer buying decision process are: a. social influences, situational influences, and marketer-dominated influences. b. demographic influences, situational influences, and marketer-dominated influences. c. situational influences, demographic influences, and psychological influences. d. marketer-dominated influences, psychological influences, and person-specific influences. e. situational influences, social influences, and psychological influences.

e

When shopping for a detergent, Josh looks at Tide, Fresh Start, Surf, and All; and chooses the one that is on sale. These four brands make up his _____ set. a. purchase b. problem c. imposed d. alternate e. consideration

e