BUAD477 Ch. 1 Quiz

How can credit card numbers and other sensitive information be transferred across the internet without third parties seeing it (and stealing it)? A. Transport layer security encrypts sensitive information B. The internet is hack-proof C. Only computers with the correct IP address can receive information packets sent across the internet D. The internet has developed an ethos of honesty and integrity

A

The AIDA model states that the process of creating a customer follows these four steps: A. Awareness -> Interest -> Desire -> Action B. Anticipation -> Interest -> Determination -> Activity C. Awareness -> Intensity -> Demonstration -> Anticipation D. Aspiration -> Innovation -> Desire -> Activation

A

Which of the following is NOT an aspect of successful websites? A. Create captivating design B. Generate traffic C. Maximize revenue D. Drive conversions

A

Which of the following is NOT an example of direct traffic? A. Someone types the name of a website into a search bar and clicks the first link on the search engine results page B. Someone clicks on a bookmark from his/her browser C. Someone clicks on a link from an email D. Someone types in the URL of a website into the browser address bar

A

The primary conversion for a lead generation site is? A. a referral to a friend B. Both a phone call and a form fill C. a phone call from a website visitor D. a form fill on the website

B

Unpaid referral traffic is traffic that comes from? A. banner ads B. links from other websites that are not paid for C. links from other websites that are paid under the table D. bots and web crawlers

B

When a shopper puts an item in their online shopping cart, Amazon recommends add-on products to? A. increase engagement B. increase revenue C. increase traffic D. increase the conversion rate

B

Which of the following is NOT a dynamic language? A. Java B. HTML C. PHP D. Perl

B

URL is an acronym for? A. Unattached Requisition License B. Unified Research Link C. Uniform Resource Locator D. Utility Return Limit

C

What enables a website to recognize a computer as a return visitor (as opposed to a first-time visitor)? A. the IP address B. the computer's physical location C. the computer configuration D. a cookie

D