BUS 100 module 6+7
which of the following statements describes an advantage that personal selling has over other forms of promotion? the sales message can be buried according to the motivations and interests of each prospect. personal calling can be directed only to qualified prospects. personal calling cost can be adjusted by controlling the size of the Salesforce. but yeah personal calling is considered more efficient than creating a satisfied customer than other forms of promotion. all of the above statements describe how personal selling is superior than other forms of promotion.
all of the following statements describe how personal selling is superior to other forms of promotion
Wade Scott bought an azpx brand skateboard because all of the "other guys" are buying them period Scott was influenced by a _______ factor. individual social conceptual psychographic demographic
social
a ________ is the financial statement that is used to assess the sources and use of cash flow during the year. profitability statement statement of cash flows trial balance balance sheet income statement
statement of cash flows
which of the following is NOT an example of a promotional goal? increasing the use of products providing information creating awareness delivering the product retaining customers
delivering the product
what type of market segmentation strategy has Fiat Chrysler, the manufacturer of automobiles, using when it introduced Maserati, a luxury vehicle? philosophical behavioral geographic psychographic demographic
demographic
financial institutions can be divided into two broad categories. these are _______ institutions. depository and fiduciary credit and debt currency and loan depository and non-depository consumer and business
depository and non-depository
the chain of manufacturer, agent, wholesaler, and retailer through which items towels, sheets, and rugs flow is called an _________ channel. service distribution promotional consumer industrial
distribution
when Mars, ink. decided to make Snickers available in convenience stores, supermarkets, and vending machines, it was involved with determining _______ strategy. possession promotion pricing distribution product
distribution
the ______ is an independent, quasi-public corporation backed by the full faith and credit of the U.S. government that insures deposits in commercial banks and thrift institutions for up to a ceiling of $250,000 per account.
federal deposit investment corporation (FDIC)
which of the following is a type of sales promotion that can be used if the organizations goal is to increase brand loyalty? sweepstakes and contests event sponsorship direct mail advertising advocacy advertising frequent buyer programs
frequent buyer programs
financial managers often shift temporary funds from checking accounts to _______ securities to earn higher interest returns. commercial administrative strategic marketable operational
marketable
the Minnesota State Fair recently had an endurance competition in which consumers held on to a 2015 Ford mustang to see who can hold on to the car the longest to win it. an article in the local paper about the winner of the competition is an example of which promotional activity? public relations corporate relations media handling personal selling advertising
public relations
federal reserve banks must hold a certain portion of their deposits in reserve. the percentage is called the: interest rate average margin requirement discount requirement reserve requirement prime monetary percentage
reserve requirement
the _______ is a specific group of consumers toward which a firm directs its marketing efforts. population sample utility group target market package market demand group
target market
before marketing it's new brand of candy Nationwide, the candy Co. gave out samples of the candy at several rock concerts and then recorded customers feelings about the candy, it taste, and its name. in which stage of the new product development process would this have happened? focus group management screening test marketing brainstorming prospecting
test marketing
______ invest in new businesses in return for part of the ownership, sometimes as much as 60%. intrapreneurs business opportunists venture capitalists multipreneurs leveraged capitalists
venture capitalists
________ are distribution channel members that buy finished products from manufacturers and sell them to retailers. product managers wholesalers service providers market managers manufacturers
wholesalers
financial managers focus on _______, the inflow and outflow of cash. sales revenues revenue streams cash flows profit and loss patterns financial flows
cash flows
dividends are: loans made to the shareholders guaranteed payments to the common shareholders the earnings of the corporation annual payments on bonds payments to the shareholders from company earnings
payments to the shareholders from company earnings
_______ deals with reporting to outsiders. _______accounting deals with the internal operations of the firm. external accounting; internal accounting financial accounting; auditing bookkeeping; financial accounting financial accounting; managerial accounting auditing; managerial accounting
financial accounting; managerial accounting
a gift shop would categorize which of the following as the BEST example of a current asset? salary paid to student employees credit card charges by book buyers money paid for rent and utilities the building in which the store is located accounting software used to control stores inventory
credit card charges by book buyers
items that group of people use as money must be________ to be acceptable mediums of exchange.
scarce, divisible, portable, and durable
Crafts R Us marked packages of yarn down to a quarter apiece to attract more customers into the store. this was below the stores cost. the packages of yarn were intended to be a ______ to increase store traffic. markdown customer targeted product loss leader differentiated product bargain leader
loss leader
according to the _________, a firm should first identify consumer needs and then produce the goods and services that will satisfy them. market mission statement sales concept marketing concept total exchange concept customer satisfier
marketing concept
Abercrombie & Fitch stores are aimed at college-aged consumers. the parent company also operates retail clothing stores under the name Hollister, which are targeted to 14 to 18 your olds and under the name Abercrombie, which sell children's wear. Abercrombie & Fitch operate: hypermarts factory outlets department stores convenience stores specialty stores
specialty stores
priscilla martinez recently inherited $300,000. she has invested the inherited money in real estate and government securities. Martinez is using her money as a: commodity of exchange measure of wealth store of value medium of exchange measure of value
store of value
which of the following calculations is a formal expression of the accounting equation? assets +owners equity= liabilities assets+ liabilities= owners equity assets+ liabilities= retain earnings assets= liabilities + owners equity assets X liabilities= owners equity
assets= liabilities +owners equity
there are two types of expenses reported on the income statement. they are: cost of goods sold and operating expenses cost of goods sold and production costs operating expenses and administrative expenses production costs and sales expense sales expense and cost of goods sold
cost of goods sold and operating expenses
Chevy candy manufacturers are coming out with more true to fruit flavors, with some companies even fortifying their confections with vitamin c to make them more fruit like. from this information, you can surmise that the chewy candy industry is in the________ stage of the product life cycle. maturity introduction decline growth development
maturity
in seeking a balance between the opportunity for profit and the potential for loss, a financial manager is dealing with the concept of ______ trade-off. profit loss potential profit profit budget risk return sales profit
risk return
