BUS 312 Chapter 18 Video
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Which of Treacy & Wiersema's competitive marketing strategies does Umpqua Bank follow?
Customer intimacy
Which of Porter's competitive strategies does Umpqua Bank follow?
Differentiation
In 1995, when Umpqua Bank opened in new markets, which type of marketing effort did it utilize?
Formulated marketing
Which competitive strategy does Umpqua Bank utilize?
Market follower
Umpqua's vision is "to become the world's greatest bank." The company sees its competitors as other financial institutions that preform banking services. This is taking a _________ of its competition.
industry point of view
