BUSA 3010 Chapters 2 & 3

A report on starting a new business includes the headings "Formulating a Business Plan," "Securing Funding," and "Developing Product Ideas." Which of the following headings is parallel with these?

"Marketing Your Product"

What business communication would be appropriately handled via text message?

An appointment reminder from a dog-grooming company.

What are steps you can take to spot false or misleading news?

Consider the source. Check that the date is current. Read beyond the headline.

Which statement is true regarding causation and correlation?

Correlation means that two things are positively or negatively related to some extent.

Which type of interview asks questions based on written documents provided by the interviewee?

Discourse-based interview

True or False: Research in business is helpful to understand the marketplace, but is usually not detailed enough to help businesses in making decisions regarding products and services.

False

Which of the following is the best example of appropriate language for talking about a person or persons with a disability or illness?

Federal laws provide certain benefits for persons with an intellectual disability.

What are recommended guidelines for making language nonracist and nonageist?

Give someone's race or age only if it is relevant to your story.

What is a general guideline for talking or writing to someone outside your organization?

If you don't know the person well, use a courtesy title.

Which are the reasons why qualitative research is important in business? (Choose every correct answer.)

It helps businesses improve products and services. It teaches businesses how to operate more efficiently and effectively.

What are the general characteristics of inclusive language?

It includes all audience members. It helps sustain goodwill. It complies with the law.

Which statement shows positive emphasis?

It is always possible to improve upon your message.

What strategy is helpful in spotting false or misleading news?

Look at a website's URL to make sure it matches the name of the source; if it doesn't, it might not be legitimate.

In written communication with people outside your organization, when is it appropriate to address someone by their first name?

Only use a person's first name when you have established a personal relationship with the individual.

Why would it be objectionable for a hospital brochure to have every picture of a doctor be a man and every picture of a nurse be a woman?

The brochure would imply that doctors need to be men. The brochure would imply that nurses need to be women.

What is a recommended guideline for choosing inclusive photos and illustrations in a communications piece?

The general impression from all the pictures suggests diversity is normal.

Which scenario demonstrates the communication style called you-attitude?

The staff members at a store's returns counter are trained to go the extra mile to make sure customers leave satisfied.

Which are the characteristics of focus groups?

They provide a more detailed look into some area of interest. They allow members to build on each other's comments.

How do businesses use Facebook to communicate with customers?

To describe events and business activities. To offer discounts and incentives. To unveil new products and services.

In terms of business communication, why is it sometimes more useful to make a telephone call than to send a text message?

To imbue the message with nonverbal cues such as voice inflection and pace. To make immediate contact.

For what business communication purpose would a company establish a focus group on Facebook?

To solicit customer comments about company products and services.

Which of the following statements are true about trust in business?

Trust is a vital element of goodwill.

What statements regarding data mining social media sites such as Twitter or TikTok are true?

Users may not be a representative sample of the population. It is difficult to know what opinion is being expressed in an online comment.

What are ways of creating you-attitude?

Using the pronoun you more often than I in positive situations. Talking about the audience instead of about yourself. Referring specifically to a customer's request or order.

Carlos is revising a story, and he wishes to avoid any racist or ageist language. What two sentences should Carlos change?

When I arrived at the coffee shop, an energetic-looking senior citizen and several other golden agers were sitting at a table. At my morning workout at the gym, I met a new oriental guy who does some serious weightlifting.

When is it best to speak to a colleague face-to-face instead of sending a text message or email?

When negotiation will be required. When you are building a relationship with someone who welcomes the visit When a paper trail would be unwise.

In general, when do you need more politeness when you make a request?

When you ask for something that will create an inconvenience for the other person.

Darius is conducting research about potential new stores for a shopping mall. He plans to ask people entering the mall what their opinion is on several store choices. The group of people that Darius will talk to represents

a convenience sample.

In a survey, information is collected from

a group of people.

A questionnaire is considered to be

a type of survey.

An updated version of a focus group is

an online network.

One major limitation of data mining in social media is that users

are neither a representative nor a random sample.

While conducting secondary research, you found a useful article in Forbes magazine. You might be able to find additional sources to research by

checking the article's "works cited" list.

What type of sample represents a group of participants who are easy to get?

convenience

A study showing that males with lower than average wages are more likely to smoke reveals ______ between the two factors.

correlation

What are specific areas in which you should be careful to avoid bias in your messages?

courtesy titles pronoun use job titles

When creating a you-attitude the focus should be on

emphasizing the audience's point of view

The CRAAP test is used to

evaluate sources.

As you strive for positive emphasis in your communications, ______ can help make the positive emphasis you do create more effective.

exercising restraint

What is the best form of communication if your business requires dialogue in a complex negotiation?

face-to-face

Jamal has found a useful article. If he looks at the "works cited" or "references list" for this article it will help him

find additional useful sources.

A general guideline for talking about people with disabilities is to use people- ______ language.

first

A form of qualitative research, a ______ group is a small group of people who come together to provide a more detailed look into some area of interest.

focus

What are the benefits of selecting an appropriate communication channel?

helps to reach the target audience helps meet audience expectations

What are sources of trust?

honesty clear communication delivering on commitments

Language that covers all potential audiences and avoids expressions that exclude groups of people based on race, gender, socioeconomic status, age, ability, and so on is _____ language.

inclusive

If you want to create positive emphasis in a message, you should

justify negative information by linking it to an audience benefit.

What is the outcome of a company that strives to build goodwill?

less staff turnover

When you express distances, sizes, or weights when writing for an international audience, you should use the international system of measurements known as the ________ system.

metric

Many businesses use Blank______to help them secretly gather real-time information about how patrons are being treated by employees.

mystery shoppers

Techniques for creating positive emphasis include avoiding ______ words and connotations.

negative

Language that does not make assumptions about the proper gender for a job and that does not imply that one gender is superior to or takes precedence over another is referred to as ______ language.

nongendered

Language that belittles and dehumanizes people is ______ language

oppressive

Your structure is said to be ___________, if it uses the same grammatical and logical form for words, phrases, clauses, and ideas in a series.

parallel

In a research survey, the ______ describes the entire group a researcher wants to make statements about, while the ______ is the portion of the population a researcher actually studies.

population; sample

Research shows that in most situations businesspeople respond more ______to positive language than to negative language and were more likely to say they would act on a ______worded request.

positively; positively

Using a well-chosen channel to share messages will not only help you meet audience expectations but will also help you to

reach a more targeted audience.

Treating employees well through company goodwill typically leads to

reduced hiring costs

A structured interview approach ______.

relies on a detailed list of questions to guide the interview

To keep research costs reasonable, usually, only a ______ of the total ______ is polled.

sample; population

_______ research retrieves information that someone else gathered.

secondary

Library research and online searches are the most common forms of

secondary research.

When communicating with an international audience, you should first learn about differences in the Blank______of the members of your audience so that you do not unintentionally offend them.

social norms

In a(n) ______ interview, the interviewer uses a detailed list of questions to guide the interview.

structured

What characterizes the communication style called you-attitude?

taking the viewpoint of the audience

What is the best technological medium for discussing urgent matters, quickly clearing up misunderstandings, and making decisions that must be resolved immediately?

telephone call

Cynthia is a real estate agent. While showing a house to a client, she realizes that she needs her assistant, who is working from their office, to look at the listing for the house and tell her how much property tax the owners paid in the previous year. Cynthia wants to continue showing the house to her client while her assistant retrieves the information. What form of business communication would be the most efficient and appropriate in this situation?

text message

Lucky Strike Bowling Alley wonders which age group visits its business more often than any other. What is Lucky Strike interested in knowing?

the mode

In the CRAAP test, currency relates to

the timeliness of the information.

Nolan received an email from his boss that said: "Pleased be advised that you did not include shipping charges when you invoiced the client, I am taken aback that you would make such a monumental mistake." Nolan found the wording of this email to be stiff and condescending. What aspect of effective communication did Nolan's boss fail to consider?

tone

The implied attitude of the communicator toward the audience is called

tone