BUSI COMM Exam #1
How many people need to test a document to reveal 85% of its flaws? 1 5 25 50 85
5
Arnold's manager fits the sensing type in Myers-Briggs typology. Which of the following communication strategies will be most effective when Arnold is presenting his decision to his manager? Arnold should use metaphors and analogies in his explanations. Arnold should stress innovation and creativity. Arnold should present his reasoning step by step. Arnold should stress underlying patterns over practicality. Arnold should underplay the details and facts involved in his decision.
Arnold should present his reasoning step by step.
Ramon is the customer service manager at Greenfield Communications, an Internet service provider. He is writing an email in response to a complaint the company received from a new customer, Deborah Hayes. As Ramon does not know Deborah on a personal basis, which of the following salutations should he use in his response? Dear Deborah Hayes Dear Mrs. Deborah Hayes Dear Deborah Dear Ms. Hayes Dear Mrs. Hayes
Dear Ms. Hayes
Which of the following questions asked by a writer during the revision process indicates a focus on the style and tone of the message? Have I said enough about the topic? Is my content easy for the reader to absorb? Does the message use you-attitude and positive emphasis? Have I supported my main points with enough evidence? Is the pattern of organization clear and helpful?
Does the message use you-attitude and positive emphasis?
Which of the following correctly differentiates between editing and revising? Editing involves making major content changes in a document; revision involves no content changes. Editing focuses on changes in the surface of writing; revision focuses on changes in the meaning. Editing measures milestones and objectives of a report; revision assesses the feedback on the report. Editing involves analyzing the needs of an audience; revision involves taking the views of an audience. Editing includes getting feedback from someone else; revision involves correcting spellings and mechanical errors.
Editing focuses on changes in the surface of writing; revision focuses on changes in the meaning.
Which of the following statements about the costs of communication is true? Cost of hardware is not included in the cost of communication. Document cycling processes decrease the cost of communication. Email storage contributes a significant part of the cost of communication. Paper documents are not included while estimating the cost of communication. Emails with attachments are the costliest form of communication.
Email storage contributes a significant part of the cost of communication.
Which of the following is a difference between formal and informal corporate cultures? Formal corporate cultures are characterized by casual attire; informal corporate cultures are not. Formal corporate cultures are characterized by open office spaces; informal corporate cultures are not. Formal corporate cultures are characterized by flexible work arrangements; informal corporate cultures are not. Formal corporate cultures are characterized by hierarchical lines of command; informal corporate cultures are not. Formal corporate cultures are characterized by individually empowered workers; informal corporate cultures are not.
Formal corporate cultures are characterized by hierarchical lines of command; informal corporate cultures are not.
Eduardo, the owner of a bakery, plans to write a letter to all his customers about a change in the location of his store. The bakery is moving to a location that is not at the heart of the city, which may not be convenient for many customers. Which of the following is recommended for Eduardo while he writes the letter? He should place the main point in the middle of the first paragraph. He should mention the benefits for the customers. He should write it from his point of view. He should use legalistic language. He should use stiff language.
He should mention the benefits for the customers.
Coral Dawn, a chain of luxury spas, specializes in Thai massages, Ayurveda remedies, and acupressure treatments. Its target customers are those who enjoy weekend spa treatments after a stressful week at work. When advertising, which of the following statements would most likely help Coral Dawn link the features of its services to the needs of its audience? Our services are world renowned. If you need to de-stress, try our wide range of relaxing massages. We are rated the best luxury spa. We offer weekly specials, including free massages. We are committed to providing the best services at the most affordable prices.
If you need to de-stress, try our wide range of relaxing massages.
Which of the following statements is true of the brainstorming stage of solving a business communication problem? It emphasizes that the first solution is always the best solution. It is the last stage of the problem-solving process. It assumes that there are usually several possible solutions to a problem. It states that the solution should be measured against the audience and not the purpose. It is a stage that usually begins with distributing knowledge.
It assumes that there are usually several possible solutions to a problem.
Jervase is a fact checker at a publishing company. He writes an email explaining the new schedule he and his team members will use to check chapters of a textbook. Which of the following individuals is the gatekeeper in this scenario? Jervase's manager, who will decide if the new schedule should be presented to the editorial manager or not. the editorial manager, who will accept or reject the new schedule. the coworkers who will go through the new schedule to see if it is doable. the other fact checkers working with Jervase, who will have to implement the new schedule, if approved. the board of directors who do not have the power to stop the message or act directly on it.
Jervase's manager, who will decide if the new schedule should be presented to the editorial manager or not.
According to the Myers-Briggs Type Indicator, the __________ dichotomy measures how individuals orient themselves to the external world. Sensing-Intuition Extraversion-Introversion Thinking-Feeling Judging-Perceiving Gathering-Selecting
Judging-Perceiving
Which of the following is a way to ensure that a reader stays long enough on a home page? Avoid letting the reader know about the organization sponsoring the page. Make completion of tasks difficult to challenge readers and increase interest. Include at least two screens of text. Make clear what readers will get if they click on a certain link. Provide vertical navigation bars at the center of a screen.
Make clear what readers will get if they click on a certain link.
Which of the following sentences in an advertisement for MegaWatt lightbulbs correctly applies positive emphasis? MegaWatt lightbulbs are not guaranteed for life. MegaWatt lightbulbs offer a five-year warranty. You will not be able to operate your MegaWatt lightbulbs for more than five years. The lightbulbs at MegaWatt offer no more than a five-year warranty. We hope your MegaWatt lightbulbs will last longer than five years.
MegaWatt lightbulbs offer a five-year warranty.
Maureen is attending a fundraiser for her nonprofit and is excited about being introduced to Anna Corbin, a renowned philanthropist. Since Maureen has not interacted with Anna before, Maureen should address Anna as Mrs. Anna Corbin. Mrs. Corbin. Anna. Ms. Corbin. Corbin.
Ms. Corbin.
The marketing director of an apparel company has to promote a person to the post of senior brand manager. There are three candidates in the running—David, Martina, and Nicki—and the marketing director has to ensure that the person she selects succeeds at the job. David has good product knowledge but poor communication skills. Martina is an average communicator but has excellent creative insight. Nicki possesses great communication skills but has average product knowledge. Keeping this scenario in mind, which of the following statements is true? David is most likely to succeed at the job because of his technical knowledge. All the candidates are equally likely to succeed at the job. Martina is most likely to succeed at the job because of her creative potential. The marketing director is most likely to do the job herself. Nicki is most likely to succeed at the job because of her good communication skills.
Nicki is most likely to succeed at the job because of her good communication skills.
Carla, a manager, is required to inform her subordinate that he will not be receiving a promotion based on his annual performance review. Which of the following is the best way for Carla to give her subordinate this information using you-attitude? You will not be receiving a promotion this year. Your annual appraisal was not good enough for me to give you a promotion. No basis for a promotion was found in the annual performance review. I regret to inform you that you will not be receiving a promotion this year. After careful consideration of your performance this year, I have decided not to give you a promotion.
No basis for a promotion was found in the annual performance review.
In the context of the four dichotomies in Myers-Briggs typology, which of the following statements is true? Extraversion types get their energy from within. Sensing types gather information by focusing on the relationships between facts. Perceiving types prefer to live in a flexible, spontaneous way, enjoying possibilities. Feeling types consider the logical consequences of a choice or action in decision making. Intuitive types prefer what is real and tangible.
Perceiving types prefer to live in a flexible, spontaneous way, enjoying possibilities.
James is a student with visual impairment who regularly accesses his university website. Which of the following steps should the designer of this website undertake to make it useful for viewers with visual impairment like James? Provide navigation bars vertically on the top of the screen. Provide alternative text or "ALT tag" for all applets. Label hypertext links "Click here" so that users can navigate easily. Provide links that do not change color when visited. Place an Off button if a document has music or sound effects.
Provide alternative text or "ALT tag" for all applets.
Which of the following is recommended while revising your draft to create a friendly and businesslike style? Read your message as if you were in your audience's shoes. Maintain a businesslike tone while communicating and avoid being friendly. Do not convey overconfidence or an expectation of success. Do not mention limitations, drawbacks, or other negatives. Focus on what is impossible not what is possible.
Read your message as if you were in your audience's shoes.
In the context of the four dichotomies in Myers-Briggs typology, which of the following statements is true? Sensing types trust their own experience more than someone else's account. Thinking types are extremely comfortable with emotion or personal revelations. Judging types are eager to make decisions, so they seek out additional information. Extraverted types prefer written messages because it gives them time to respond. Intuitive types prefer details, routine, and repetition.
Sensing types trust their own experience more than someone else's account.
Kiara is writing a project report that will eventually be viewed by her company's board of directors, project engineers, marketing executives, and clients. She knows that the needs of all the people who are going to view the document are different. Keeping this in mind, which of the following practices should Kiara adopt in writing the document? She should use a more formal style to write the report. She should use personal pronouns actively throughout the report. She should present background and explanatory information under the same heading. She should include the information that the decision makers may not need in the body of the report. She should organize the information based on the attitude of the auxiliary audience toward the message.
She should use a more formal style to write the report.
Mena, a new business owner, is giving a presentation to a client on how she plans to help them better market themselves. She makes sure that the information in her presentation is clear, complete, and accurate, and that it presents a positive image of her and her organization. She uses long paragraphs to present the information on the slides. Which of the following modifications should Mena make to her presentation for it to be more effective? She should use data that might not be accurate to present a rough picture of certain concepts. She should present incomplete information to test the audience's knowledge in certain concepts. She should present the information as it is, without worrying about the image of her or her organization. She should use visuals to present information to save the audience's time in understanding and reading the information. She should use very little information in her presentation and let the audience guide the direction of the presentation.
She should use visuals to present information to save the audience's time in understanding and reading the information.
Which of the following is a useful guideline to follow to manage time efficiently when writing a document? Spend only 10 percent of your time revising the draft. Use 50 percent of your time analyzing the audience. Utilize half of your time organizing your writing. Spend one-third of your time writing the document. Use half of your time editing the final draft of the document.
Spend one-third of your time writing the document.
Which of the following sentences is in active voice? The board of directors will make their decision by the end of the week. The defendant was found not guilty by the jury. The request from the team was approved by the project manager. The second method was recommended by the supervisor. The program was implemented by the training department.
The board of directors will make their decision by the end of the week.
Fancy Pants is a luxury apparel store that sells designer wear to its member clients, who are mostly movie stars and music artists. When selling merchandise, which of the following audience benefits is Fancy Pants most likely to stress? The previous spring summer collection is offered at 30 percent discount. The prices in the store are lower than those of its competitors. The collection is exclusive, and each outfit can be further personalized to suit the client's taste. The brand is opening a new line of clothing and accessories for the middle-income group. The company sources its cotton and silk from less-developed nations.
The collection is exclusive, and each outfit can be further personalized to suit the client's taste.
Which of the following guidelines should be followed while editing a document? The editing process should always be followed by the revision process. The editing process should ensure that there is subject-verb and noun-pronoun agreement. Acknowledgements should be made when information comes from within the organization. A spell-check should be performed instead of proofreading. The editing process should be done by reading quickly to catch all of the typos.
The editing process should ensure that there is subject-verb and noun-pronoun agreement.
Morgan is Brian's manager. She has to inform Brian that she will not be able to approve his annual raise because of upcoming budget cuts. Which of the following is the best way for Morgan to convey this bad news using you-attitude? The team will not receive raises this year due to budget cuts. Your raise has been canceled. Your raise has been canceled because of budget cuts. I am extremely sorry to inform you that your raise has not been approved. I hope you know how sorry I am that your raise has been canceled.
The team will not receive raises this year due to budget cuts.
Which of the following statements is true of conventions? They are not static and tend to change with time. They do not need to fit a particular context or purpose. They are not present in common business communications. They should not be adjusted according to the audience. They are encountered rarely, if at all.
They are not static and tend to change with time.
The store manager at Cult Culture Inc., a department store, wants all the sales personnel to work for six days a week instead of five during the summer sale season. The manager knows that the sales team will find it both physically and psychologically taxing to work over weekends. Which of the following statements will most likely help inspire the sales team to agree to the store manager's request? The company will be able to secure additional financing through the success of this big sale. The shareholders in the company will be delighted to receive extra income. Those who work six days a week will receive a higher commission percentage on sales. I will be promoted if you can all work four extra days in the coming month. You will be able to serve our customers better, which will help improve the company's brand equity.
Those who work six days a week will receive a higher commission percentage on sales.
A manager has to inform her subordinates that their performances are not up to the mark. To maintain positive emphasis, which of the following is the best way for her to communicate the bad news to them? I am afraid to inform you that I am dissatisfied with your performance. You all have failed to achieve the expected targets and will have to improve substantially. I was keen to give you all good performance ratings; however, your performances are not up to the mark. You all are not allowed to take any breaks since your performance has been so bad. To ensure that employee performance is good this year, we are changing the productivity guidelines.
To ensure that employee performance is good this year, we are changing the productivity guidelines.
resolve customer complaints quickly? Facebook Snapchat Instagram Twitter YouTube
Angie is designing a brochure for an upcoming career fair that she hopes will help attract a more diverse set of job candidates to her company, which currently employs only 20% women and 10% people of color. When selecting visuals for the brochure, which of the following strategies should she use? Use a photo of workers featuring only white men to underscore the company's need for diversity. Use a photo featuring 40% women and people of color to maintain authenticity while reflecting the company's hiring goals. Use a photo featuring exclusively women and people of color to make the brochure more appealing to the desired candidates. Use only photos of machinery or other objects to avoid drawing attention to the company's lack of diversity. Avoid using visuals in the brochure at all.
Use a photo featuring 40% women and people of color to maintain authenticity while reflecting the company's hiring goals.
Carmen is the head of the product development team. She has called the marketing team to a meeting to give them an overview of a new product they will need to promote soon. During the meeting, she will have to provide some technical information that is new to the audience. Which of the following practices should Carmen implement in order to effectively deliver the new information to the audience? Use acronyms to keep the new information brief. Use examples to explain concepts and terms. Present new information without linking it to old information that the audience already knows. Avoid using headings because they interrupt the flow of the information. Test the draft of the prepared material with a friend who works in her department.
Use examples to explain concepts and terms.
Which of the following should you do while organizing information that builds goodwill? Arrange the information to meet all of your needs. Use headings and lists so readers can find key points quickly. Present information that interests the audience in the middle of a paragraph. Avoid showing why information your audience didn't ask for is important. Avoid anticipating an audience's questions because it is distracting.
Use headings and lists so readers can find key points quickly.
Saki's boss is of the intuitive type in Myers-Briggs typology. Considering this, which of the following will it be advisable for Saki to do when making and presenting decisions to her boss? Present her reasoning step by step. Stress practicalities. Present all of the needed facts in detail and get them right. Use metaphors and analogies in explanations. Underplay her creativity and innovativeness.
Use metaphors and analogies in explanations.
Rita, the founder of a commercial real estate company, is planning to announce several renovations to make the company office building more accommodating to employees with visual, hearing, mobility, or cognitive impairments. Which of the following announcements made by Rita is bias-free? We are installing new accommodations for all handicapped employees. We are installing new accommodations for all disabled employees . We are installing new accommodations for all employees with disabilities. I am happy to announce that all individuals suffering from physical disabilities will be getting new accommodations. You'll be happy to hear that all employees afflicted with physical disabilities will be getting new accommodations.
We are installing new accommodations for all employees with disabilities.
Which of the following questions will help analyze an organization's discourse community? What is the annual revenue generated by the organization? What kind of and how much evidence is needed to be convincing? Who are the competitors of the company? What is the market share of the company? How long has the organization existed in the industry?
What kind of and how much evidence is needed to be convincing?
Mateo works as a customer service representative at Asphalt Autos. He writes a letter to a customer who has recently become a member of the lifetime service club. Which of the following introductory statements written by Mateo best illustrates you-attitude? You are now a lifetime service club member at Asphalt Autos! You will be delighted to know that you have become a lifetime service club member at Asphalt Autos. We at Asphalt Autos are glad to inform you that you are now a lifetime service club member! I am sure you will be happy to know that you are now a part of our lifetime service club family. It gives me pleasure to inform you that you are now in our lifetime service club!
You are now a lifetime service club member at Asphalt Autos!
Vera owns an online retail store that sells wearable electronic devices. A new customer has just placed an order for a very expensive smart watch. Which of the following best illustrates a confirmation of the order using you-attitude? I am happy to inform you that your order has been confirmed. You'll be happy to hear that your order has been confirmed. Your order #2867 has been confirmed. Your order has been confirmed. I have confirmed your order.
Your order #2867 has been confirmed.
From a design perspective, when drafting text for a business communication, it is important to consider how the text is tethered to previous publications by the company. accompanying graphic content. a strict production deadline. language used in competitors' communications. the cost of printing.
accompanying graphic content.
Which of the following illustrates the psychographic profiling of customers? an advertisement created to attract customers between the ages 18-24 a range of body care products developed for men an electric car designed for those who value eco-friendly products a holiday package designed for a family of five an insurance policy for women
an electric car designed for those who value eco-friendly products
Which of the following is an example of an external business document? transmittal annual report monthly report memo of congratulations policy and procedure bulletin
annual report
Ada is writing a memo of congratulations to Enrique, who has been promoted to the post of assistant manager. Keeping in mind organizational documents, the most likely purpose of Ada's memo is to inform. persuade. request information. build goodwill. maintain a record.
build goodwill.
Corporate greed, international pacts, and philanthropic deeds are best included within the category of corporate law. business ethics. strategic planning. community service. nonverbal communication.
business ethics.
Ali works in the customer service department of Pronto Mobile. He has to reply to a customer's request for reimbursement for a faulty product. Ali is likely to reply to the request via a transmittal. thank-you letter. procedure bulletin. claims adjustment. statement of company policy.
claims adjustment.
Which of the following is a desirable tone for business writing? submissive forceful confident stiff arrogant
confident
A sentence from a travel agent to a customer reads, "I hope this is the vacation package you are looking for." This sentence lacks positive emphasis primarily because it is not appropriate. contains double negatives. contains a hidden negative. is insensitive. sounds arrogant and pushy.
contains a hidden negative.
Lens Flare is a graphic design firm that enables its employees to exercise while working by connecting some employees' workstations to treadmills. Lens Flare believes that this environment facilitates employee motivation and creativity. This scenario best illustrates Lens Flare's ethical code. corporate culture. data security plan. spatial arrangement. time management matrix.
corporate culture.
The process of drafting, getting feedback, revising, and getting more feedback is known as framing. cycling. bypassing. typesetting. plagiarizing.
cycling.
"Pound" means a unit of weight. This meaning represents the __________ of the word. connotation implication syntax phonetics denotation
denotation
Gabriel is drafting an annual report for his company. After completing the report, he sends it to all the department heads in the firm so that they can check the content and add information regarding their departments' achievements. After Gabriel receives and makes the requested changes, he sends the revised report to the CEO for a final check. The CEO checks the report and sends Gabriel the corrections that need to be incorporated. This process is commonly known as __________. document cycling iterative messaging email archiving collation administrative writing
document cycling
A good way to condense sentences while reviewing is to... eliminate words that add no meaning to the sentences. avoid combining sentences. put the core of your meaning into the subordinate clause. keep the sentence length and sentence structure consistent. keep the subject and verb of the sentences far apart.
eliminate words that add no meaning to the sentences.
A memo of congratulations is written to... clients who have been with a company for over 10 years. employees who have won awards or been promoted. company partners at the end of a project. external allies for a well-implemented campaign. suppliers who have been loyal to a company.
employees who have won awards or been promoted.
An example of an intrinsic motivator for a sales representative would be receiving a monetary reward for attracting a new customer. receiving a positive performance appraisal. experiencing pleasure in helping the company grow. winning an award for contribution toward the company. receiving a high rate of commission.
experiencing pleasure in helping the company grow.
Which of the following is an example of a nonsexist job title? poetess stewardess mailman flight attendant sculptress
flight attendant
Miyu is writing a report on the strategies she recommends for marketing her company's new line of shoes. In order to generate ideas, Miyu spends ten minutes jotting down all the points she can think of and then stops to underline points that may work. She continues this process two more times, at the end of which she manages to collect five good ideas to market the new line. Miyu is most likely using the technique of... clustering. freewriting. bypassing. proofreading. organizing.
freewriting.
The top management of an organization called all the departmental heads for a meeting to discuss the strategies the company could adopt to stabilize its market value during a recession. After the meeting, the departmental heads informed the employees that they needed to work for an extra hour each day and that all other perks would be limited. However, the heads held back the information that the top management had also decided to downsize the workforce if conditions did not stabilize. In this scenario, the departmental heads represent the primary audience. watchdog audience. secondary audience. gatekeepers. watchkeepers.
gatekeepers.
According to the Myers-Briggs Type Indicator, a person of the perceiving type is most likely to follow company procedures strictly. gather lots of additional information when making decisions. work toward making a decision in a highly structured and orderly manner. schedule work in advance and provide time frames for various tasks. seek closure at work and life in general.
gather lots of additional information when making decisions.
Which of the following actions is most likely to emphasize the negative information in a message? placing the negative information in the middle of the message placing the negative information only once in the message avoiding the use of negative words and hidden negatives giving the negative information a lot of space on the page avoiding listing the negative information with bulleted and numbered lists
giving the negative information a lot of space on the page
Lola is a sales manager at a bank. She recently received an email from a team member, Dario, requesting leave during Christmas. Though the mail was framed well, she felt as though Dario was shouting at her. Which of the following is most likely the reason for Lola's reaction? sentences in green font among other text in black short and brief headings important sentences in all capitals long, descriptive sentences white space between text
important sentences in all capitals
Revisions for you-attitude often __________ because the revision is more specific and has more information. change the basic meaning of sentences result in crisper sentences result in more ambiguous sentences increase the wordiness of sentences increase the length of sentences
increase the length of sentences
In business communication, the main purpose of a 10-K report is to inform. persuade. build goodwill. build an image. maintain a record
inform.
Which of the following documents is used for performance appraisals, salaries, and hiring? annual report job description monthly report thank-you letter procedure bulletin
job description
The Grand Banquet Hotel is a business hotel for corporate clients looking for a premium place to host product launches, press releases, and shareholder meetings. Which of the following audience benefits should the hotel's advertisements stress to effectively appeal to its target customer? large children's play area ambience suitable for couples who desire privacy environmental friendly, organic interiors vegan food for all guests large conference room that accommodates more than 300 people
large conference room that accommodates more than 300 people
A sentence reads, "To increase the skin cleansing you obtain from the product, we have added a special chemical to it, which has increased the price of the product." Which aspect of maintaining positive emphasis does this sentence best indicate? linking a negative element to a benefit by placing the benefit first using double negatives instead of words with negative connotations focusing on the limitations of a situation implementing the use of hidden negatives to reinforce a message avoiding the use of negative words with negative connotations
linking a negative element to a benefit by placing the benefit first
When deciding how much and what information to include in a presentation, you should consider the issue primarily from your point of view. place the information in the middle of a paragraph to emphasize it. document the main points and present them as briefly as possible. make a list of the points that must be included. identify multiple audience benefits.
make a list of the points that must be included.
Which of the following is an effective practice when requesting an action from the audience that is time-consuming, complicated, or psychologically challenging? making the action as easy as possible oversimplifying the action to hide how complex it is showing that the request is different from anything the audience is familiar with ignoring the benefits the audience will receive when the action is completed convincing the audience that the request is the perfect solution
making the action as easy as possible
Monique was recently hired as a marketing consulting in a foreign country and was able to adapt to the culture very quickly. When her colleagues asked her how she had managed to adapt so quickly, Monique said that she made an effort to understand the company's conventions. Which of the following would have been the best way for Monique to understand the company's conventions? reading guidelines on office decorum having a formal talk with her manager observing the actions of other employees browsing the company's website researching the Internet on how to adapt to conventions
observing the actions of other employees
Who is most likely to be able to identify design flaws in a document? the author the author's colleagues and superiors people who are most likely to have trouble reading the document highly educated readers who are familiar with the subject matter usability experts
people who are most likely to have trouble reading the document
Which branch of psychology studies how to help people thrive? personality positive existential evolutionary psychodynamic
positive
Relative to oral messages, a written message makes it easier to resolve conflicts and build consensus. present many specific details. modify plans. use emotion to persuade the audience. get immediate response.
present many specific details.
Jana is the head of a department and is in charge of supervising 30 employees. Most discussions related to her department take place orally in departmental meetings. However, Jana should deliver the message in a written form when she wants to resolve conflicts between the members of her department. present specific details or complex data about a particular project. get immediate action or response from her coworkers. use emotion to help persuade the audience. build consensus or modify plans.
present specific details or complex data about a particular project.
When organizing your information to fit your audience, your purpose, and the situation, you should put the main point at the end. identify multiple audience benefits. present the good news first. never try to persuade a reluctant audience. end the message with the main question.
present the good news first.
Which of the following best demonstrates you-attitude? talking about yourself using "you" more than "I" in all situations protecting the audience's ego using active verbs while assigning blame avoiding offering congratulations or sympathy
protecting the audience's ego
A website that was created with mobile-first design will... be accessible only to people using mobile phones to browse the Internet. restrict the number of visitors and prioritize those who use mobile devices. present different information to visitors depending on their geographic location. provide a functional experience no matter which type of device used to access it. regularly change web addresses.
provide a functional experience no matter which type of device used to access it.
The management at a start-up company decides to hire retired employees from banks, colleges, and other major companies to mentor its employees. This way, the company can gain a workforce that is both experienced and proficient at a lower cost. However, the average age of the employees in the company is only 32. Which of the following practices will make the new, older employees comfortable in the organization? promoting the organization as a fun place to work keeping the communication channels highly informal providing clearly defined roles permitting flexible work timings and bending rules motivating them to perform tasks for their own personal gains
providing clearly defined roles
While designing a document that is meant to serve as a detailed guide for assembling a product, it is effective to put all the steps in order of importance. summarize each step. group the steps into one category. make the document large to emphasize its importance. put any warnings at the beginning of the document.
put any warnings at the beginning of the document.
Sofia, an analyst at a major print media company, is preparing a document on the problems faced by the industry during a recent period. In the report, she explains that increased competition from more agile digital competitors and declining advertising revenues pose major challenges for the future. Which of the following documents is Sofia preparing in this scenario? letter of transmittal performance appraisal procedure bulletin quarterly report 10-K Report
quarterly report
Lian Chang is the owner of Blaze, a fashion business in Manhattan. She received an email from her client requesting price details on her eco-friendly line of clothing. Now, she needs to write a letter to him with the requested details. Which of the following is Lian likely to produce in response to the customer email? 10-k report, thank-you letter, quotation, claims adjustment, or transmittal
quotation
Which of the following is most likely to reduce the cost of communication? reducing document cycling using emails with attachments increasing the size of the emails administering and maintaining archives using paper documents instead of electronic communications
reducing document cycling
To make language nonracist and nonageist,... refer only to some groups when mentioning race or age. give someone's race or age only when you know it. refer to a group by the term it prefers. avoid changing your usage of words to define groups. use words that suggest that competent people are unusual.
refer to a group by the term it prefers.
Catalina, a team lead at a company, has decided to change the work process of her team to improve quality. First, she has to get the approval of the company's operations head before she can present her proposal to the departmental head. Once she receives the head of operation's approval, she will make a presentation to the departmental head, who will then decide if the new process should be implemented or not. If the proposal is approved, the employees working under Catalina will have to implement the new process. In this scenario, the employees will be categorized as a(n) virtual audience. primary audience. secondary audience. watchdog audience. auxiliary audience
secondary audience.
Fatima, a marketing planner for Power Pop Cosmetics, needs to give a presentation to her superiors about the launch plan for a new line of organic lipsticks. Once she receives an approval for it, she will be sharing details of the launch with distributors, clients, and retailers. She will also be presenting the plan to the press to spread word about the new lipstick line. Who among the following would be included in Fatima's internal audience? retailers clients superiors distributors the press
superiors
Fatima, a marketing planner of Power Pop cosmetics, needs to give a presentation to her superiors about the launch plan for a new line of organic lipsticks. Once she receives an approval for it, she will be sharing details of the launch with distributors, clients, and retailers. She will also be presenting the plan to the press to spread word about the new lipstick line. Who among the following would be included in Fatima's internal audience? retailers, clients, superiors, distributors, or the press
superiors
The design of a document should be used to control and optimize the audience's experience. the cost of producing the product. the competition's ability to respond. the design of future communications. the types of people who will have access to the document.
the audience's experience.
While creating its ethical code of conduct, an organization's management asks itself, "Do the words balance the organization's right to present its best case with its responsibility to present its message honestly?" In this case, which aspect of ethical issues in business communication is the management focusing on? the quality of the message the larger organizational context the organization's corporate culture the manner of conveying the message the medium in which the message is conveyed
the manner of conveying the message
Yu-Tung is a sales executive at company that manufactures copy machines. She is working on convincing a large corporate client to use her company's copiers. Although she knows that the task at hand is challenging, she is determined to achieve her objective. Which of the following is responsible for extrinsically motivating Yu-Tung to convince the client? the prospect of getting a commission the pride in undertaking a challenge the satisfaction in achieving her company's objectives the desire to improve her public relation skills the pleasure in contributing to her team's target
the prospect of getting a commission
The venture capitalist for a small company is attending a sales presentation made by one of the employees to an important client. Though the venture capitalist does not have the power to stop the message or act on it directly, he will carefully evaluate the interaction between the employee and the client. Based on the results of the presentation, he will decide whether to invest further in the company. Which of the following audiences does the venture capitalist represent? the primary audience the secondary audience gatekeepers the watchdog audience category captains
the watchdog audience
Which of the following is an example of an internal business document? quotation transmittal 10-K report thank-you letter claims adjustment
transmittal
The __________ dichotomy in Myers-Briggs typology measures how individuals prefer to focus their attention and derive energy. Extraversion-Introversion Sensing-Intuition Thinking-Feeling Judging-Perceiving Closure-Flexible
traversion-Introversion
In official communication, when addressing a woman you don't know well, it is better to... use "Mrs." as the courtesy title. use "Ms." as the courtesy title. avoid a courtesy title. use her last name only. use her first name only.
use "Ms." as the courtesy title.
Which of the following best helps apply you-attitude on a sentence level? talking about your own feelings when referring to a customer's situation using sentences that are wordy when communicating with customers using active verbs and personal expressions to avoid assigning blame talking about you and your company instead of commenting on the audience using "you" more often than "I" in positive situations
using "you" more often than "I" in positive situations
Which of the following audiences of organizational messages are people who have political, social, or economic power but do not have the power to stop a message or directly act on it? primary audience watchdog audience virtual audience auxiliary audience secondary audience
watchdog audience
In which of the following situations is it considered insensitive to use positive emphasis? when informing employees that they are being transferred to a different department when terminating an employee's employment when increasing an employee's salary when changing an employee's job responsibilities when informing employees that their management is changing
when terminating an employee's employment
Poor business communication is characterized by writing that takes less time to read and understand. writing that involves minimal cycling of documents. writing that does not need to be rewritten. writing that prevents a reader from guessing information. writing that obscures ideas and results in drawn-out decisions.
writing that obscures ideas and results in drawn-out decisions.
