Business Com Ch. 5-8
Which phrase is an example of a buzzword? -"in my opinion" -"think outside the box" -"they are" -"needless to say" -"in an effort"
"think outside the box"
Which statement is most likely to be true about excellent business writers? -They avoid using the other-oriented tone. -They avoid wasting time planning and begin drafting right away. -They spend more time creating the draft than planning it. -They ensure that the facts presented in the message are slanted. -They spend a significant amount of time reviewing their work.
They spend a significant amount of time reviewing their work.
The "A" in the FAIR test stands for -access. -argument. -agreement. -audience. -analysis.
access
Chelsea wants to get ahead in her career, so she has a professional blog. Which post is most likely to undermine her reputation? -an analysis of changing demographics in her company's key market -an explanation about how to get the most out of a spreadsheet program -a summary of a lecture she heard at a recent training seminar -an endorsement of a local political candidate for an upcoming election -a favorable review of a best-selling business book
an endorsement of a local political candidate for an upcoming election
What strategy involves releasing and overcoming anger and frustration so that you can make a more rational and less emotional response? -reinterpretation -relaxation -civility -defusing -flaming
relaxation
Analyzing a business problem typically involves. -using either/or logic to develop the message. -uncovering relevant facts. -ignoring audience priorities until later. -exaggerating the problem. -slanting the facts to fit the message.
uncovering relevant facts
Which channel of communication is low in planning, used for team meetings, and a richer form of interacting than conference calls but typically requires more expensive equipment and careful scheduling? -videoconferences -texting -phone conversation -email -blogging
videoconferences
Which guideline should people who maintain professional blogs follow in order to be responsive to their readers? -Read the comments to learn reader concerns. -Use a businesslike tone. -Run contests so readers can win small prizes. -Use I-statements often to establish expertise. -Include lots of images.
Read the comments to learn reader concerns.
Which guideline is helpful when leading a group video call? -Send out instructions about how to use the technology in advance of the meeting. -Make sure to position the camera to show a lively background to maintain others' interest. -Use as many interactive tools for as much of the meeting as possible. -Spend at least fifteen minutes chatting before moving on to the purpose of the meeting. -Avoid looking directly into the camera so that you do not seem too arrogant.
Send out instructions about how to use the technology in advance of the meeting.
Electrum Electronics is planning its annual company sales meeting. The team in charge of the planning consists of members from several different offices. They need to have a conversation about creating the agenda for the sales meeting. Which communication channel should they use? -email -blog posts -a conference call -social networking
a conference call
To ensure the completeness of a business message, a writer should -be specific. -write at length. -repeat facts. -use figurative language. -provide extra details.
be specific
What is most likely to have a negative impact on your readers' perceptions of your credibility? -being concise -being vague -being too exact -avoiding redundancy -using short sentences
being vague
Marquis received an angry email from one of his colleagues about a mistake in a sales report. In an attempt to defuse the situation, Marquis is responding to the email by -focusing on task-related facts and issues. -ending it concretely, saying he will never speak about the issue again. -pointing out the differences in their perceptions of the mistake. -giving counterarguments to each one of his colleague's objections. -starting it with a joke.
focusing on task-related facts and issues.
Naomi's social media posts send the meta message, "You can always count on me," showing that she is caring. In a professional sense, this suggests that Naomi has a reputation for being -inquisitive and curious. -cause-driven and passionate. -loyal and committed. -fun-loving and exciting. -moral and understanding.
loyal and committed
What is the term for a unique set of professional skills and attributes? -User 2.0 -meta messages -social persona -corporate reputation -personal brand
personal brand
When stakeholders judge whether the communications and actions of an organization match their needs and interests, they are evaluating the organization's -reputation. -media. -tools. -brand. -products.
reputation
The use of what email function is most likely to contribute to email chains? -a priority flag -the forward feature -a signature block -the attachment function -a spam filter
the forward feature
Darnold is developing a business message that he hopes will convince his colleagues to keep common areas clean. He wants to focus on employees' shared efforts, interests, and problems. Which voice should Darnold use? -you-voice -we-voice -impersonal voice -I-voice -informal voice
we-voice
Jeremy's supervisor has asked him to revise a memo because his paragraphs are too long. How long should Jeremy's paragraphs be, on average, in his revision? -100 to 150 words -40 to 80 words -150 to 200 words -80 to 120 words -200 to 250 words
40 to 80 words
José asks you to evaluate his professional blog. Which aspects of his blog would you suggest that José change because it might damage his online reputation? -A few posts review professional articles related to his profession. -About one-half of his posts detail his accomplishments. -A few posts give details about seminars being offered to people in his field. -About one-fourth of his posts analyze market trends. -A few posts discuss the impact of developments in technology.
About one-half of his posts detail his accomplishments.
Which statement about navigational design will help improve the ease of reading? -Do not use headings in information-rich and complex messages. -Consider visual appeal first for all written business communications. -Documents with too much white space look cluttered. -Readers are likely to be distracted by bullets and numbered lists. -Avoid formatting features that distract readers from the main message.
Avoid formatting features that distract readers from the main message.
Which guideline should be followed to minimize e-interruptions? -Avoid unnecessarily lengthening an email chain. -Check digital messages after every 10 minutes. -Turn on message alerts. -Reply to all the messages immediately. -Avoid the use of automatic messages.
Avoid unnecessarily lengthening an email chain.
Anahy's team has begun collaborating through an online forum. Which guideline should she follow? -Limit participation to once or twice a month. -Avoid asking questions. -Use a cool, detached tone to stay professional. -Build on the ideas of others. -Avoid helping others so they can learn.
Build on the ideas of others.
What should be a goal of a business communicator? -Exaggerate facts to make the message more impactful. -Express the message in a way that respects others. -Slant facts to gain as much benefit as possible. -Focus on the negative traits of competitors' products. -Avoid using the we-voice.
Express the message in a way that respects others.
While conducting the FAIR test, which question helps analyze the impact of a business message? -Are there any logical errors? -Are you open about your motives, or do you have a hidden agenda? -Have you thought about how the message will affect stakeholders? -Are you confident in your facts? -Have you avoided slanting the facts?
Have you thought about how the message will affect stakeholders?
Leo is the most active participant on his company's social networking platform, but his manager has an issue with one aspect of his posts. Which behavior is Leo's manager most likely to ask him to change? -He comments on everyone's posts with "Thanks, that's a great idea!" -He always uses a friendly, but direct tone. -He often requests that colleagues post work-related data. -He spends 15 minutes on the platform each day. -He often reminds colleagues to share their ideas through the platform.
He comments on everyone's posts with "Thanks, that's a great idea!"
Tatiana, who works at Collier Inc., has many Facebook friends. About half of her Facebook posts are company-related. She shows enthusiasm about new projects, expresses excitement about the company's public events, and frequently commends her colleagues. How is Tatiana's online presence likely to be perceived? -Her superiors will be distressed that she discusses Collier Inc. online. -Her colleagues are unlikely to notice her posts. -Her superiors are likely to view her posts skeptically and distrust her. -Her superiors will be pleased that she shows so much enthusiasm for Collier Inc. -Her colleagues will be frustrated that their accomplishments are being shared publicly.
Her superiors will be pleased that she shows so much enthusiasm for Collier Inc.
What is true of an e-interruption? -It increases workers' ability to multitask. -It takes less than a minute to refocus after an e-interruption. -It increases the creativity of workers. -It distracts workers from immediate tasks and decreases productivity. -It decreases the stress caused by busy schedules.
It distracts workers from immediate tasks and decreases productivity.
What is an advantage of using the FAIR test to review business documents? -It enables business writers to be more concise. -It helps ensure that there are no logical errors in the message. -It eliminates the need for feedback. -It organizes text so navigational designs are unnecessary. -It eliminates the need for the other-oriented tone.
It helps ensure that there are no logical errors in the message.
What is an advantage of having a team blog? -It usually contains just a few sentences per entry, so it is easy to read. -It focuses on specific topics and areas of expertise, so it helps the team network. -It is a way to give stakeholders an insider view by posting about the inner workings of the organization. -It is a place to post team updates, progress reports, discussions, timelines, goals, and announcements. -It allows members of the team to get to know people outside of their organization.
It is a place to post team updates, progress reports, discussions, timelines, goals, and announcements.
While examining the pros and cons of introducing a smoking-cessation program for the employees of Lite Lead Manufacturing, Sujin does extensive research and learns that the pros far outnumber the cons. She decides to recommend that the company implement the program. Which statement will increase the positivity of her proposition? -Let me know if you want me to keep working on the program implementation plan. -If we do not start a smoking cessation program, we will never be a healthy company. -The smoking cessation program would lead to reduced healthcare costs and employee sick days. -I would like to present my argument for why we should implement a smoking cessation program. -Employee smoking has been negatively impacting the company for far too long.
The smoking cessation program would lead to reduced healthcare costs and employee sick days.
What is an advantage of using phone conversations as a communication channel? -They are better for building relationships than more recent technologies such as email. -They increase people's ability to plan and strategically develop messages. -They have more permanence than most other communication channels. -They give people access to more cues than videoconferencing does. -They are the best method for communication among a large group.
They are better for building relationships than more recent technologies such as email.
For business documents, which guideline about headings helps improve the ease of reading? -Use headings for complex messages. -For headings and subheadings, use several font styles. -Headings should only hint at the content of the section. -Vary the formatting of headings and subheadings. -For information-rich messages, headings are unnecessary.
Use headings for complex messages.
What is a feature of a social software system dashboard? -You can swap or exchange your dashboard with colleagues. -You can customize your dashboard to display selected features. -You can view others' dashboards within your dashboard. -You can delete your dashboard to avoid distractions. -You can use the same one across most social media platforms.
You can customize your dashboard to display selected features.
What is most likely to be included as an attachment to an email? -a signature block -a subject line -the names of the recipients -a spreadsheet -the body of the message
a spreadsheet
Harrison, the head of the design department, wants to share new logos with the marketing team in another city. Which communication channel is best for Harrison to use? -a phone conversation -social networking -instant messaging -a webinar -a blog
a webinar
Which communication channel is synchronous and high in control? -a phone conversation -a conference call -instant messaging -a webinar -social networking
a webinar
To break out of the reputation of an inexperienced newcomer, you should -avoid taking higher-responsibility projects. -draw attention to yourself with an unconventional wardrobe. -create a blog on a social topic. -ask your boss for ideas about improving your professional reputation. -use I-voice frequently in your business messages.
ask your boss for ideas about improving your professional reputation.
In an email, the most critical information should be placed -at the beginning of a message. -as close to the signature block as possible. -in the subject line. -in an attachment. -in a postscript after the signature block.
at the beginning of the message
Katherine is developing a business message about a green initiative that her company is hoping to launch. In the process of creating the business message, she studies the background of the employees and considers their needs and priorities. This action belongs to which step of the AIM planning process? -message development -ideas structuring -audience analysis -audience review -message analysis
audience analysis
When dealing with email, many business professionals consider the use of ________ a breach of privacy. -carbon copies -attachments -drafts -blind carbon copies -spam filters
blind carbon copies
To keep his writing natural and engaging, Akira should avoid -short paragraphs. -short sentences. -the active voice. -action verbs. -buzzwords.
buzzwords
People are most likely to process the information in a message quickly when writers -clearly identify the subject or doer. -use the passive voice. -exaggerate the facts. -avoid parallel language. -use a lot of buzzwords.
clearly identify the subject or doer.
User 1.0 is an individual who is most likely to -use peer-to-peer programs as the main communication tools. -depend on a content creator and avoid expressing his or her own opinion. -connect to the Internet from various devices. -stay connected online all the time. -use social networking tools to keep in touch with other employees.
depend on a content creator and avoid expressing his or her own opinion.
The deductive approach is also known as the ________ approach. -indirect -deliberate -direct -primary -inductive
direct
Which communication channel is low in richness but high in control? -phone conversations -email -conference calls -webinars -spoken communication
In his memo, Victor explains three functions of the new software he is recommending. What can Wes do to make this information easier to process and remember? -avoid wordiness -use buzzwords -employ parallel language -avoid prepositional phrases -decrease the specificity of the message
employ parallel language
What is the primary goal of blogs written for organizations and aimed at external audiences? -providing information to employees -engaging in effective public relations -providing information to the media -encouraging debate about the industry -brainstorming new product ideas
engaging in effective public relations
What is most likely to lower a person's credibility? -refusal to slant facts -exaggeration of facts -desire to take on more responsibility -use of strong analogies -use of the other-oriented tone
exaggeration of facts
When initiating a phone conference, you can show respect for your conversation partners' time by -using video technology. -eliminating all social chat. -greeting participants by name. -explaining how long the meeting will take. -allowing them to mute their lines.
explaining how long the meeting will take
Statements that can be relied on with a fair amount of certainty and can be observed objectively are known as -facts. -conclusions. -principles. -priorities. -values.
facts
The three steps of the review process for business messages are conducting the FAIR test, proofreading, and -editing. -distribution. -feedback. -fact-checking. -delivery.
feedback
Which step is typically included in the planning stage of writing an effective business message? -setting a positive and other-oriented tone -making the message easy to read -removing distractions from the message -gathering the right information to address a business issue -considering whether the message is effective
gathering the right information to address a business issue
In the course of creating an effective business message, excellent business thinkers are most likely to -gather information from a single strong source. -avoid using the other-oriented tone. -be rigid in their approach to business problems. -encourage one-way linear thinking. -identify and articulate key questions and problems.
identify and articulate key questions and problems.
Why is active voice generally preferable for business messages? -It creates a nonconfrontational tone. -It allows writers to introduce complex ideas. -It identifies the doer of an action. -It allows writers to avoid special formatting. -It helps the writer connect with readers emotionally.
it identifies the doer of an action
The format of a blog is most similar to that of a -journal. -report. -status update. -spreadsheet. -textbook.
journal
Traditionally, a blog contains entries by -the managers of a company. -professional writers. -anyone with approved access. -all members of an organization. -just one or a few individuals
just one or a few individuals.
Which action would a company consider an ethical use of social media by its employees? -pretending to be a satisfied customer when praising the company's products -discussing company secrets with a friend who works for a competitor -letting friends on Twitter know about a publicly posted job opening -posting on a family member's Facebook page that it is a good time to buy the company's stock -revealing the problems in the development of a new product
letting friends on Twitter know about a publicly posted job opening
Documents with a lot of text and not much white space -increase the credibility of a business message. -improve the ease of reading a business message. -make a business message look cluttered. -convey the seriousness of a business message. -improve the accuracy of a business message
make a business message look cluttered.
The use of uncommon words in a business message is most likely to -increase the other-orientation of the message. -help you appear creative and intelligent. -make it more difficult for readers to interpret the message. -ensure that you do not sound arrogant. -increase the specificity of the message.
make it more difficult for readers to interpret the message.
Which step is most likely to be included in the writing stage of developing an effective business message? -making the message clear and concise -correct responding to reviewer feedback -proofreading the message -identifying the primary message and key points -removing any distractions
making the message clear and concise
The heavy volume of digital messages received on a daily basis makes it necessary for business professionals to perform the delicate task of balancing the -need to answer emails with the need to answer texts. -time they spend reading messages with the time they spend writing messages. -need to respond to others with their own need to focus on work. -time they spend in spoken conversation with the time they spend on work. -need to respond to others with the need to write more emails.
need to respond to others with their own need to focus on work.
The ________ effect means that recipients are more likely to perceive messages that are intended as neutral as negative. -emotional -neutrality -defusing -negativity -positivity
negativity
Using emails for time-sensitive messages is an example of -active incivility -neutrality effect -cyber silence -passive incivility -reinterpretation
passive incivility
A corporate blog falls into the ________ domains. -personal and public -professional and public -personal and private -professional and private -professional and social
professional and private
The inductive approach to writing a business argument -should generally be used when recommending a program or action. -does not require the inclusion of supporting reasons. -is also referred to as the direct approach. -provides the supporting reasons before the primary message. -includes a primary message but not a call to action.
provides the supporting reasons before the primary message.
Which aspect of the FAIR test involves making sure the message considers the thoughts, feelings, and well-being of others? -facts -access -impact -respect -formality
respect
The less specific you are while writing your business messages, the greater the possibility that your readers will -be assured of your credibility. -scan and skim your message. -read your message more carefully. -be assured that you are not hiding facts. -focus on the main message.
scan and skim your message
When writers use long paragraphs in business messages, it -shows disrespect for the reader's time. -conveys how knowledgeable the writer is. -reassures the reader that the information is complete. -has little impact on the reader of business messages. -helps improve the accuracy of business messages.
shows disrespect for the reader's time.
Reply email chains become especially confusing when -some recipients reply only to the sender and others reply to all. -one recipient deletes the email and others reply to it. -all recipients decide to mark the email as spam and block the sender. -recipients forget to include a salutation in their emails when they reply. -recipients include attachments in their reply emails.
some recipients reply only to the sender and others reply to all.
What are the two most common formats for public relations messages placed on a company blog? -the op-ed piece and the product analysis -the product analysis and the executive biography -the executive biography and the organization history -the organization history and the press release -the press release and the op-ed piece
the press release and the op-ed piece
Pedro is crafting a business message outlining several important sales results. Which guideline for navigational design should Pedro employ to improve the ease of reading for his colleagues? -Avoid headings. -Use bulleted lists. -Use several different fonts. -Use white space generously. -Avoid numbered lists.
use bulleted lists
Sai works as a managing editor. It is very important to him to maintain the quality of his work. He has set a very high standard for his team. Sai's high ideals are referred to as -conclusions. -positions. -values. -priorities. -analogies.
values
Which suggestion should be followed to build a well-reasoned business position? -Use unsupported generalizations. -Exaggerate for emphasis. -Slant the facts. -Use either/or logic. -Use strong analogies.
use strong analogies
What is the most likely impact of slanting facts? -It eliminates the possibility of using the deductive approach for business messages. -It eliminates the possibility of using the inductive approach for business messages. -It reduces the credibility of a business message. -It discourages the use of either/or logic. -It restricts the scope to using the me-first attitude.
It reduces the credibility of a business message.
Which statement correctly describes the current state of instant messaging in the workplace? -It is an established form of communicating in the workplace, and everyone agrees it should be formal. -It is an established form of communicating in the workplace, and everyone agrees it should be informal. -It is an established form of communicating in the workplace, and attitudes toward it vary significantly. -It is a new, undeveloped form of communication in the workplace, and attitudes toward it are consistent. -It is a relatively new, undeveloped form of communication in the workplace, and attitudes toward it vary.
It is a relatively new, undeveloped form of communication in the workplace, and attitudes toward it vary.
What is the primary advantage of using word processing software to compose important email messages? -It automatically prompts you when the length of your paragraph exceeds the desired limit. -It automatically generates a subject line for your message. -It will help you to type your message more quickly. -It is better at reviewing text for typos and grammatical problems than email systems. -It has a better selection of fonts and special characters than email systems.
It is better at reviewing text for typos and grammatical problems than email systems.
Amira is preparing a report about a planned wave of layoffs at the plant where she works. She wants to use the inductive method. How should Amira structure the report? -Start with a call to action, lay out the supporting reasons, and conclude with the primary message. -State the primary message, lay out supporting reasons, and conclude with a call to action. -Lay out the supporting reasons in careful order and then state the primary message. -Start with a call to action, state the primary message, and lay out the supporting reasons. -State the primary message, give the call to action, and lay out the supporting reasons.
Lay out the supporting reasons in careful order and then state the primary message.
While analyzing the advantages of orientation programs for new employees, Carson learns that these programs can make new employees more comfortable in their jobs and thus help them focus on their work. This, in turn, increases employee efficiency and reduces the likelihood that they will quit their jobs. Which statement should Carson avoid making to ensure he doesn't lower his credibility? -Orientation programs may help new employees feel more comfortable in their jobs. -Orientation programs can contribute toward increasing employee efficiency. -Orientation programs help new employees focus on their jobs. -Orientation programs will stop new employees from quitting their jobs. -Orientation programs can help increase employee morale.
Orientation programs will stop new employees from quitting their jobs.
Productivity at the Wisconsin branch of Big Box Manufacturing has decreased significantly over the last twelve months. Aaron, the branch manager, researches the problem and finds that many employees are spending significant time on social media while at work. He wants to construct a report for the company's leadership team, using the deductive approach. How should Aaron structure the report? -Start with a call to action, lay out the supporting reasons, and conclude with the primary message. -State the primary message, give the call to action, and lay out the supporting reasons. -Lay out the supporting reasons in careful order and then state the primary message. -Start with a call to action, state the primary message, and lay out the supporting reasons. -State the primary message, lay out supporting reasons, and conclude with a call to action.
State the primary message, lay out supporting reasons, and conclude with a call to action.
Which statement correctly compares the rate that technology changes to the rate that workplaces change? -Technology can change in a matter of months, while workplaces sometimes take decades to change. -Technology can change in a matter of days, while workplaces sometimes take centuries to change. -Technology can change in a matter of weeks, while workplaces sometimes take months to change. -Technology can change in a matter of years, while workplaces take only months to change. -Technology can change in a matter of decades, while workplaces take only years to change.
Technology can change in a matter of months, while workplaces sometimes take decades to change.
Kailyn works in the west coast branch of American Cable. Louis works in the east coast branch. They need to collaborate on a project. Which communication channel should they use? -email -phone or video calls -blogs -social networking -texting
phone or video calls
Which step typically belongs in the reviewing process? -analyzing the audience -identifying the primary message -determining the key points -conducting market research -proofreading the document
proofreading the document
Which step is typically included in the reviewing stage of developing an effective business message? -setting a positive and other-oriented tone -proofreading the message -finding the needs of the audience -identifying the primary message and key points -giving importance to the I-voice
proofreading the message
The priorities of a message's targeted audience -should not determine outcomes as they fluctuate. -tend to shift more often than values. -should be considered only during the drafting stage. -refer to the enduring beliefs and ideals that individuals hold. -remain constant for most individuals over time.
tend to shift more often than values.
Lizzo perceives that the writer respects the reader and feels concern about the content of the message. Lizzo's perception relates to the writer's -tone. -positivity. -generalization. -distraction. -suggestion.
tone
Amy and Ricky are assigned to partner on a project, but they have never worked together before. Amy IMs Ricky, "Are you available to meet at four this afternoon?" Ricky replies, "Yep. CU then!" What advice would you give them about their communication styles? -They don't need to change anything at this point. -Ricky should tell Amy to be more informal. -Amy should gently remind Ricky to be more formal. -They should stop sending IMs and write emails instead. -Both should adjust their IM style slightly to be more like the other's.
Both should adjust their IM style slightly to be more like the other's.
Which statement is a helpful guideline for forums? -Use strong, rigid language to make points. -Avoid complaining or blaming. -Keep the posts under 140 characters. -Ignore competing points of view. -Use leading subject lines on posts.
avoid complaining or blaming
One tip for building well-reasoned business positions is to -employ either/or logic. -dedicate most of your time to drafting. -slant the facts as appropriate. -not get distracted by audience emotions. -avoid faulty cause/effect claims.
avoid faulty cause/effect claims.
Using diplomatic language is important because it -allows readers to focus on important differences. -allows the writer to convey emotion. -avoids implying an adversarial relationship. -allows writers to effectively implement the I-voice. -encourages careful reading of the message.
avoids implying an adversarial relationship.
Dawd and Jenny are scheduled to meet at 3 p.m. to discuss an upcoming project. However, Dawd receives an emergency message from his boss and needs to reschedule his meeting with Jenny to 3:30. Which communication method should Dawd use to change his meeting time with Jenny? -IM since it is synchronous. -IM as it is faster. -Calling as it is more respectful. -Calling since it is asynchronous. -IM so he doesn't have to waste time explaining the situation.
calling as it is more respectful
One risk of social media use in companies is that it can -make knowledge management a difficult task. -prevent employees from developing necessary job skills. -impede the training process. -cause confusion over which communication channels to use. -improve productivity when used constantly.
cause confusion over which communication channels to use.
Diana is crafting an email to her team about a new project that needs to start right away. In order for her team to act immediately, Diana should ensure the message is -in writing. -spontaneous. -complete. -short. -in italics.
complete
Writers of business messages should avoid sentences that begin with "it is" or "there are" because they -contain more words than necessary. -contain nonliteral meanings. -are not flexible enough to allow slanting of facts. -involve the use of action verbs. -require a specific subject.
contain more words than necessary.
Which situation would a company consider an unethical use of social media by its employees? -mentioning their employment when praising the company's products -declining to answer a question about the company's technology -spreading the word about a promotional giveaway that the company is running -refusing to give advice about what the company stock might do -criticizing a supervisor by name after receiving a poor review
criticizing a supervisor by name after receiving a poor review
What is the first component of a traditional press-release style public relations message? -boilerplate -contact information -headline -dateline -story
headline
Ch. 8 The ________ Age is an era in which people engage in networked communication, collaborate across boundaries, and solve problems communally. -Social -Machine -Information -Industrial -Society
social
Web 2.0 communication tools are often referred to as -Information Age tools. -personal brands. -Industrial Age tools. -social media. -information media.
social media
Improving ease of reading with natural style requires that the writer -avoid using action verbs. -avoid using parallel language. -avoid using active voice. -use short and familiar words. -use relevant buzzwords.
use short and familiar words.
Lucia is writing a memo about a complex new software program her company is implementing. One way to ensure her business message is easier to read is to -use short sentences. -avoid parallel language. -eliminate action verbs. -use the passive voice. -employ buzzwords.
use short sentences
