Business Driven chapter 15
Web 3.0 brings machines Closer together using
Information
Business 2.0 simplifies access to
Information and improves the ability to share it
Web 2.0 brings people closer together with
Information using machines
Individuals must determine what information qualifies as
Intellectual and knowledge based assets
Deep Web
Invisible web; the area of the web That is in accessible to conventional search engines
Knowledge Management (KM)
Involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions
Egovernment
Involves the use of strategies and technologies to transform government(s) by improving the delivery of services and enhancing the quality of interaction between the citizen-consumer within all branches of government
snackable content
Is content that is designed to be easy for readers to consume and to share
Web 2.0
Is the next generation of Internet use - a more Mature, distinctive communications platform characterized by new qualities such as collaboration, sharing, and free
Dark Web
Is the portion of the Internet that is intentionally hidden from search engines, uses masked IP addresses, and is accessible only with a special web browser
tacit knowledge
Knowledge contained in people's heads
The most common form of collective intelligence found inside the organization is
Knowledge management
The most useful recruiting tool on the web
Companies are increasing user generated content to help with everything from
Marketing to product development and quality assurance
Snackables content captures website visitors attention by
Offering small consumable pieces of information that can be quickly read and understood
Mobile payments
Pay for goods and services including in-store purchases, home delivery, vending machines, taxis, gas, and so on
The primary objective of knowledge management is to be
Sure that a company's knowledge of facts, sources of information, and solutions are readily available to all employees whenever it is needed
One goal of 3.0 is to
Tailor online searches and request specifically to users preferences and needs
A worldwide database
The ability for databases to be distributed and accessed from anywhere
Mobile business (mbusiness, mcommerce)
The ability to purchase goods and services through a wireless Internet-enabled device
integration of legacy devices
The ability to use current devices such as Iphones, laptops, and so on, as credit cards, tickets and reservations tools
FirstGov.gov
The official US gateway to all government information, the catalyst for a growing electronic government
Microblogging
The practice of sending brief posts (140 to 200 characters) to a personal blog, either publicly or to a private group of subscribers who can read the posts as IMs or as text messages.
Semantic web is not about links between webpages; rather it describes
The relationships between things and the properties of things
The part of the Internet that is crawled and indexed by search engines is referred to as
The surface web
Blogs are an ideal mechanism for many businesses because
They can focus on topic areas more easily than traditional media, with no limits on page size, word count , or publication deadline
The majority of websites are found
Through search terms that match the content
By far the most popular microblogging tool is
Web 2.0 is about
User generated content
Not all information is
Valuable
Folksonomies reveal
What people truly call things
The real trick to wiki software is to determine
Which statements are true and which are faults, a huge issue when considering how easily and frequently wiki software is updated and changed
Ezine
a magazine published only in electronic form on a computer network
selfie
a self-photograph placed on a social media website
Application Programming Interface (API)
a set of routines, protocols, and tools for building software applications
collaboration system
a set of tools that supports the work of teams or groups by facilitating the sharing and flow of information
a social network aggregation, magazine-format application software for multiple devices that collects content from social media and other websites, presents it in magazine format, and allows users to flip through the content
Real Simple Syndication (RSS)
a web format used to publish frequently updated works, such as blogs, news headlines, audio, and video, in a standardized format
social bookmarking
allows users to share, organize, search, and manage bookmarks
native advertising
an online marketing concept in which the advertiser attempts to gain attention by providing content in the context of the user's experience in terms of its content, format, style, or placement
closed source
any proprietary software licensed under exclusive legal right of the copyright holder
mashup editors
are WYSIWYG, or what you see is what you get tools. They provide a visual interface to build a mashup, often allowing the user to drag and drop data points into a web application
Asynchronous communications
communication such as email in which the message and the response do not occur at the same time
synchronous communication
communications that occur at the same time such as IM or chat
explicit knowledge
consists of anything that can be documented, archived, and codified, often with the help of IT
open system
consists of nonproprietary hardware and software based on publicly known standards that allow third parties to create add-on products to plug into or interoperate with the system
source code
contains instructions written by a programmer specifying the actions to be performed by computer software
Mashup
content from more than one source to create a new product or service
user-contributed content (user-generated content)
created and updated by many users for many users
network effect
describes how products in a network increase in value to users as the number of users increases
social tagging
describes the collaborative activity of marking shared online content with keywords or tags as a way to organize it for future navigation, filtering, or search
hashtag
is a keyword or phrase used to identify a topic and is preceded by a hash or pound sign (#).
social network
is an application that connects people by matching profile information
Mobile banking
manage accounts, pay bills, receive alerts and transfer funds
Social networking analysis
maps group contacts (personal and professional) identifying who knows each other and who works together
Open Source
refers to any software whose source code is made available free for any third party to review and modify
Crowdsourcing
refers to the wisdom of the crowd
social media
refers to websites that rely on user participation and user-contributed content such as Facebook, YouTube, and digg
social graph
represents the interconnection of relationships in a social network
Folksonomy
similar to taxonomy except that crowdsourcing determines the tags or keyword-based classification system
Crowdfunding
sources capital for a project by raising many small amounts from a large number of individuals, typically via the internet
Open Technologies
the design of websites and other software so they can be easily integrated and work together
social networking
the practice of expanding your business and/or social contacts by constructing a personal network
Open ID
the provision of an online identity that can be easily carried to a variety of devices (cell phones, PCs) allowing for easy authentication across different websites
intelligent applications
the use of agents, machine learning, and semantic web concepts to complete intelligent tasks for users
reputation system
where buyers post feedback on sellers
Search engines crawl an index less then
1% of all the content that can be accessed over the Internet
Social networking provides these two basic functions
1. Ability to create and maintain a profile that serves as an online identity within the environment 2. Create connections between other people within the network
Popular business examples of Wiki
1. Wikipedia 2. national Institute of health 3. Intelopedia 4. LexisNexis 5. wiki for higher education
examples of mash ups
1. Zillow 2 InfoPedia 3. trendsmap 4. SongDNA 5. ThisWeKnow
Business 2.0 communication and collaboration tools
1. blog 2. wiki 3. mashup
examples of explicit knowledge are assets such as
1. patents 2. trademarks 3. business plans 4. marketing research 5. consumer lists
Challenges of Business 2.0
1. technology dependence 2. information vandalism 3. violations of copyright and plagiarism
Wiki
A collaborative website that allows users to create, add to, modify, or delete the content via their browser.
Semantic Web
A component of Web 3.0 that describes things in a way that computers can understand
The challenge of violations of copyright and plagiarism
A great deal of copyrighted material tends to find its ways to blogs and wikis were many times of blame cannot be traced to a single person. This requires plagiarism policies
website bookmark
A locally stored URL or the address of a file or Internet page saved as a shortcut
In addition to facilitating syndication, RSS allows
A websites frequent readers to track updates on the site
Mobile sales/marketing
Advertising, campaigns, discounts, promotions and coupons
The challenge of information vandalism
Allowing anyone to edit anything open the door for individuals to purposely damage, destroy, or vandalize website content
blog (weblog)
An online journal that allows users to post their own comments, graphics, and video
Content used in mash ups is typically sourced from an
Application programming interface
The challenge of technology dependence
As society becomes more technology dependent, outages hold the potential to cause ever greater havoc for people, businesses, and educational institutions
Web 3.0
Based on "intelligent" Web applications using natural language processing, machine-based learning and reasoning, and intelligence applications
The term deep web was coined by
Bright planet in a 2001 White paper in titled the deep web: surfacing hidden value, It is often confused with the term dark web
Business 2.0
Encourages user participation and the formation of communities that contribute to the content
In business 2.0, technical skills are no longer required to use and publish information to the world wide web, eliminating
Entryfor online business
Intellectual and knowledge best assets fall into one of two categories
Explicit or tacit
The challenge inherited in tacit knowledge is
Figuring out how to recognize, generate, share, and manage knowledge that resides in peoples heads
One example of an E government portal
Firstgov.gov
A great example of a knowledge worker is a
Golf caddy
Popular business examples of blogs
1. Sweet leaf tea 2. Stonyfield Farm 3. nuts about Southwest 4. Disney parks
User generated names for cellular phones
1. Cell. 2. Cellular phone. 3. BlackBerry. 4. Mobile phone 5. iPhone
Reasons for not indexing deep web content
1. Content is proprietary. 2. Content is commercial. 3. Content contains personal identifiable information
Characteristics of business 2.0
1. Content sharing through open sourcing 2. User-contributed content 3. Collaboration inside the organization 4. Collaboration outside the organization
Companies are also using wiki's for
1. Documentation. 2. Reporting. 3 Project management. 4. Online dictionaries. 5. Discussion groups
Technologies used to facilitate the dissemination of tacit knowledge
1. Email 2. instant messaging
Deep web content includes
1. Email messages. 2. Chat messages. 3. Private content on social media sites. 4. Electronic bank statements. 5. Electronic health records. 6. Content that is accessible over the Internet but it's not crawled and indexed by search engines
Features that are certain to be included in web 3.0
1. Integration of Legacy devices 2. Intelligent applications. 3. Open ID. 4. Open technologies. 5. A worldwide database
The emerging technology behind in mbusiness is a mobile device equipped with a web ready micro browser that can perform the following services
1. Mobile entertainment. 2. Mobile sales/marketing. 3. Mobile banking 4. Mobile ticketing. 5. Mobile payments
Social networking analysis can
1. Provide a vision of how employees work together 2. Identify key experts with specific knowledge such as how to solve a complicated programming problem or launch a new product
Large wikis protect the quality and accuracy of their information by assigning user roles such as
1. Reader. 2. Editor. 3. Administrator. 4. Patroller. 5. Policy maker. 6. Subject matter expert. 7. Content maintainer. 8. Software developer. 9. System operator.
collective intelligence
Collaborating and tapping into the core knowledge of all employees, partners, and customers
Wikis internal to firms can be vital tools for
Collecting and disseminating knowledge throughout an organization, across geographical distances, and between functional business areas
Web three point now offers a way for people to describe information such that
Computers can start to understand the relationships among concepts and topics
The most common form of collective intelligence found outside the organization
Crowdsourcing
When mashup's have been generated on the fly and components lack a permanent uniform resource location, they also become part of the
Deep web
mobile entertainment
Downloads for music, videos, games, voting, ringtones, as well as text based messaging services
The main advantage of microblogging is that
Posts can be submitted by a variety of means, such as instant messaging, email, or the web
Knowledge management has assumed a greater urgency in American business over the past few years as millions of baby boomers
Prepare to retire
One of the greatest advantages of business 2.0
Providing individuals with the ability to network
Mobile ticketing
Purchase tickets for entertainment, transportation, and parking including the ability to automatically feed parking meters
Wiki is a Hawaiian word for
Quick
Web 1.0
Refers to static text based information websites
One of the most popular forms of user generated content is a
Reputation system
Tags
Specific keywords or phrases incorporated into website content for means of classification or taxonomy
Knowledge Management Systems
Supports The capturing, organization, and dissemination of knowledge throughout an organization