BUSML 3250 final ch 12

Because logistics is complicated and viewed as a hassle by many firms, increasingly a growing number of firms now outsource some or all of their logistics to firms such as Ryder, Penske Logistics, BAX Global, DHL Logistics, FedEx Logistics, and UPS Business Solutions. What are firms like Ryder and FedEx called?

3PL providers

In intermodal transportation, which of the following describes the use of both rail and trucks for transportation?

piggyback

Companies can design their distribution channels as long or as short as they choose to make products and services available to customers in different ways. There are two players that are always part of the channel that delivers value. What are those two player roles?

producer and the final consumer

A ________ VMS integrates successive stages of production and distribution under single ownership.

corporate

Which of the following is a disadvantage of adding new channels in a multichannel distribution system?

decreasing control over the system

In a(n) ________ channel, the same member both produces and distributes a product or service to consumers.

direct

The Bookworm began delivering books directly to customers through mail instead of selling through brick-and-mortar companies. This is an example of ________.

disintermediation

________ occurs when product or service producers cut out intermediaries and go directly to final buyers or when radically new types of channel intermediaries displace traditional ones.

disintermediation

Which of the following terms refers to the wholesalers and retailers that form a vital link between the firm and its customers?

downstream partners

Why do firms have difficulty accessing potential market areas in developing countries, such as China and India?

inadequate distribution systems

A marketing channel that consists of one or more intermediaries is known as a(n) ________ marketing channel.

indirect

________ distribution is a strategy in which producers of convenience products and raw materials stock their products in as many outlets as possible.

intensive

_______ play an important role in matching supply and demand by providing consumers with a broad assortment of products in small quantities.

intermediaries

For which product would a company use an exclusive distribution strategy?

luxury cars

From the economic system's point of view, the role of ________ is to transform the assortments of products made by producers into the assortments wanted by consumers.

marketing intermediaries

A(n) ________ system involves a single firm setting up two or more marketing channels to reach one or more customer segments.

multichannel distribution

Piggyback and fishyback are forms of what logistics element?

multimodal transportation

Channel members depend on one another, but they often act alone in their own short-run best interests and often disagree on who should do what and for what rewards. Which of the following best illustrates horizontal conflict?

One Wendy's franchise in the Chicago region does not contribute to the general Wendy's advertising pool, but due to its excellent location, it benefits from the increased traffic generated by the ads.

________ or smart tag technology helps companies locate a product's exact position within its supply chain.

RFID

In a(n) ________, leadership is assumed not through common ownership or contractual ties but through the size and power of one or a few dominant channel members.

administered VMS

Which of the following should be a manufacturer's first step when designing an effective marketing channel?

analyze consumer needs

A________ is a layer of intermediaries that performs some work in bringing the product and its ownership closer to the final buyer.

channel level

In which of the following situations is the channel a direct marketing channel?

consumer stops at dunkin donuts on the way to work to buy a dozen of donuts for the office

A ________ VMS consists of independent firms at different levels of production and distribution who join together through formal agreements to obtain more economies or sales impact than each could achieve alone.

contractual

In a channel, one or more independent producers, wholesalers, and retailers is a separate business seeking to maximize its own profits, perhaps even at the expense of the system as a whole. This type of channel is described as what kind of distribution system?

conventional

Which of the following is a major type of vertical marketing system?

conventional

A(n) ________ consists of one or more independent producers, wholesalers, and retailers, each seeking to maximize its own profits, sometimes even at the expense of the system as a whole.

conventional distribution center

Which of the following is an advantage of adding new channels in a multichannel distribution system?

expanding sales and market coverage

The ________ organization is the most common type of contractual relationship.

franchise

Reusing, recycling, refurbishing, or disposing of broken, unwanted, or excess products returned by consumers or resellers is known as ________.

reverse logistics

________ distribution involves the use of more than one but fewer than all of the intermediaries who are willing to carry a company's products.

selective

For which of the following products would the intensive distribution strategy most likely be used?

soft drinks

________ management refers to the management of upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers.

supply chain

Using ________, retailers can share real-time data on sales and current inventory levels with suppliers.

vendor managed inventory systems

Conflict that occurs between different levels of the same marketing channel is known as ________ conflict.

vertical