Buyer Behavior Final Exam

Advertising to teens typically depicts ________.

"in" teens using the product

Although teenagers do not have the income of older consumers, they are still an attractive marked based on income. Why?

Teenagers don't have the income of adults, but it's almost all discretionary, meaning that they can spend it as they see fit.

A nuclear family consists of ________.

a mother, a father, and at least one child

A type of virtual community of consumption based on sharing online journals is called ________.

blogs

An age cohort that describes kids who were born in the late 1990s to early 2000s is ________.

generation z

China's economic boom has created 130 million people in what social class?

lower middle class

A ________ is an economy that is driven by a fairly small group of rich people.

plutonomy

A marketing manager who wants to identify opinion leaders for her product category should ________.

find socially active persons who are intensely interested in the product category and who are similar to the other customers

Brands that we closely link to our rituals are called ________ brands; once they become imbedded in our rituals we are unlikely to replace them.

fortress

All of the following are important components of social class except for ________.

gender

Amos always felt that it was unfair that society created artificial divisions that discouraged him from having friends from different social structures. Which of the following terms describes the process that Amos is having difficulty with?

social stratification

A middle class person with an income at least 15 percent lower than the median middle class income, would be considered a(n) ________ consumer.

underprivileged

Grooming rituals express two kinds of binary opposition: private/public and ________.

work/leisure

Blue-collar workers with relatively high-prestige jobs consider themselves as ________.

working class lower middle

Culture is best described as a society's ________.

personality

A reason why consumers conform is ________.

All of these

Amanda thought she had been cheated by a local car dealership. She was so upset that she created a Web site to share her story with the world. What is the most likely result of Amanda's action?

Amanda's Web site will decrease the credibility of the dealership's ad and will influence potential buyers to stay away from the dealership.

Gen Y individuals are also included as ________.

Both Echo boomers and Echo boomers

In the process of ________, new immigrants adopt products, habits, and values they identify with the mainstream culture.

assimilation

A group composed of people that the consumer actually knows is called a(n) ________ reference group.

Membership

A person who receives rewards and status because of his hard work is said to have ________ status.

achieved

Anna is a millionaire but she is constantly stressed and unhappy despite her wealth, Anna is experiencing ________.

affuenza

A component of a person's subculture is ________.

all of these

A cultural production system is a ________.

all of these

A type of reference group is ________.

all of these

According to Dennis Rook, a key aspect of a ritual is ________.

all of these

As a relationship grows and progresses, gift giving tends to become more ________.

altruistic

An age ________ consists of people of similar ages who have undergone similar experiences.

cohort

According to the principle of least interest, the person who is least ________ has the most power in the relationship.

committed to staying in the relationship

Gen enjoys owning a micro-refrigerator, which is small enough to fit almost anywhere. Gen believes that the efficient use of space is one of the characteristics that any good product should have. With respect to the functional areas of a cultural system, Gen is focusing on ________ as a variable in selecting products.

ecology

A ________ is a very short-lived fashion.

fad

Angela belongs to a film club that selects and views classic movies once a month. Angela won't watch scary movies on her own, but agrees to watch the classic vampire film with the club because almost all of the other club members voted to see it. This example demonstrates which factor of conformity?

group unanimity

According to Pierre Bourdieu, people's taste regarding entertainment and the arts serves as a status-making force or ________ that causes consumption preferences to cluster together.

habitus

A tendency for people to marry in a social class similar to their own is called ________.

homogamy

Anna and David both have the same college degree, belong to the same social class, and attend the same church. This situation illustrates ________.

homophily

Consumers who always are on the lookout for novel products or services and who are first to try something new are ________.

innovators

All of the following are subsystems in a culture production system EXCEPT a ________ subsystem.

marketing

A church that serves 2000 or more congregants per week is called a ________.

megachurch

A story containing symbolic elements that express the shared emotions and ideals of a culture is called a ________.

myth

A set of socially relevant nodes connected by one or more relations is called a social ________.

network

A(n) ________ is an actual or imaginary individual or group conceived of having significant relevance upon an individual's evaluations, aspirations, or behavior.

reference group

A special ritual marking a person's transition from one role to another is called a ________.

rite of passage

A set of multiple symbolic behaviors that occur in a fixed sequence and tend to be repeated is called a ________.

ritual

Immigrants to the United States who exhibit ________ tend to live and shop in places separated from mainstream Anglo consumers.

segregation

A ________ is defined as a group whose members share beliefs and common experiences that set them apart from others.

subculture

A(n) ________ is a marketing intermediary retained by a consumer to guide what that consumer buys.

surrogate customer

A member of ________ has recently gained personal wealth and may experience status anxiety. Such individuals may try to display symbols of their success to make up for an internal lack of assurance about the "correct" way to behave.

the nouveau riche

Fashion refers to ________.

the process of social diffusion by which style is adopted by consumers

An extended family unit is characterized by ________ living together.

three generations of a family

Gen Y'ers are at home in ________, which communicates by texting and IMing.

thumb culture