C724 : Unit 8 - Test Review
Although teen usage of social media exceeds that of adults, what adult demographic group is experiencing an increased use of social media, with 31% of members of that age group reportedly using social media?
Adults ages 65 years and older.
Which of the following customer attributes is not helpful for accurately pricing goods to increase profit margins?
Age
What is a social media activity that should be avoided by job seekers?
Any post or activity that represents discriminatory behavior.
Which of the following is not considered when determining the target audience in e-commerce?
Buyer Location - important when companies are pricing their products, but it is not an important feature to consider when targeting the audience.
Which of the following is a disadvantage of buying digital goods online?
Buying digital goods online makes the buyer more prone to online fraud - Shopping online increases the chance of identity theft.
How does the Internet help to improve a company's reputation?
By providing information about the company's vision, mission, and community efforts.
Which of the following is a successful business that uses big data to find flaws, boost production, and root out counterfeiters?
Caseificio Scalabrini - with IBM's help, Caseificio Scalabrini, a producer of Parmigiano Reggiano cheese in Italy, uses big data to find flaws, boost production, and root out counterfeiters.
Besides customer attributes, which of the following factors can be used by an e-business to accurately price goods?
Competitors' public pricing information.
The first Internet social media site was Six Degrees in 1997. Six Degrees was a social network site that allowed users to develop an online profile and, most importantly, to _____________________________ with other users.
Connect
Freemium is not a new concept in doing business. Which of the following statement regarding Freemium is false?
Core services and additional features are free of charge to users - Core services might be free, but additional features and services are usually available for an additional charge.
In which of the following business structures is an individual not held personally accountable for any liabilities, risks, and debts from business operations?
Corporations - A corporation is a separate legal entity created formally to represent the capital investments and encapsulate the risks, liabilities, and debts of a single owner or many shareholders. An individual does not share in the rewards and liabilities outside of the business arrangement.
Which of the following business structures depicts a legal entity that can encompass a big number of shareholders?
Corporations - a separate legal entity created formally to represent the capital investments and encapsulate the risks, liabilities, and debts of a single owner or many shareholders.
All of the following are discussion actions that social media users can perform while immersed in an activity or current event, except:
Delete - Only moderators or administrators can delete discussion posts.
Social media marketing managers usually hold a bachelor's or advanced degree, have ______________________________ marketing experience, and excellent communication skills.
Digital
Which of the following is a disadvantage for purchasing digital goods?
Digital goods are very difficult to return.
Digital goods provide several benefits for e-commerce. Which of the following is not a benefit achieved from digital goods?
Digital goods require physical presence to acquire.
LinkedIn provides employment recruiters with a global database of potential __________________________________________________.
Employees
LinkedIn posts and profile information is typically more ______________________________________________ and occupation-related.
Employment
Instagram, Pinterest, and Snapchat have experienced significant user growth, but still trail __________________________________ in number of users and user engagement.
Facebook - still the most common social media site in the United States with 58% of adults and 71% of teens (ages 13 to 17) using the site.
[True/False] Social media has transformed how individuals communicate; it is not a channel for business communications.
False - Despite security risks, businesses must implement a social media communication strategy.
[True/False] The LinkedIn model benefits business organizations only, and has dramatically altered the employment and career environment.
False - it has benefited the entire recruitment community.
FedEx is a successful business. Which of the following statements regarding FedEx is false?
FedEx uses big data to find flaws, boost production, and root out counterfeiters - Although it does use big data to find flaws, fix processes, and boost the efficiency of its production, it does not use big data to root out counterfeiters.
Freemium is not a new concept in doing business. Which of the following statement regarding Freemium is accurate?
Freemium involves digital pricing strategies.
Which of the following businesses earns much of its revenues from online advertising and by providing e-business services to hundreds of millions of individuals and businesses?
Google - earns much of its revenues from online advertising and by providing e-business services to hundreds of millions of individuals and businesses.
Which of the following is NOT a characteristic of a Net marketplace?
It is a single organization that controls the construction and maintenance of relationships for a relatively small number of other organizations
Which of the following is a characteristic of a Net marketplace?
It provides more focus on individual transactions versus lasting relationships.
Which social media platform is NOT a disruptive technology based on the ability for people to comment or share current events, ideas, or opinions?
Which of the following factors does not help e-businesses accurately target individual customers?
Mobile Devices
Mobile e-commerce can provide companies with an avenue to gain and keep their customers. Nevertheless, mobile e-commerce cannot help businesses actively market to their customers in which of the following ways?
Mobile e-commerce helps to solicit post-purchase feedback from customers - Although companies can use mobile e-commerce to solicit some post-purchase feedback from their customers, it is not the main purpose for mobile e-commerce.
How do social media platforms play an increasing role in shaping events?
People can use this medium to influence reserved bystanders.
Mobile e-commerce targets a certain niche. Which of the following communication devices is not one of them?
Personal Computers
Which of the following is not a characteristic of a private industrial network?
Private industrial networks provide more of a focus on individual transactions versus lasting relationships - Net marketplaces, not private industrial networks, provide more of a focus on individual transactions versus lasting relationships.
Which of the following can be disseminated to millions of consumers through social media, reducing marketing costs compared to traditional print, radio, and television advertising?
Product Marketing
Businesses, news networks, government agencies, and nonprofit organizations are all actively using social media to primarily do what?
Promote and market their organizations.
Social media has enhanced customer relationship management by enabling companies to best educate customers about new and existing products and services in ________________________________________________.
Real-Time
_____________ have mentioned that inappropriate or provocative photos or information, and evidence of alcohol and drug abuse, by the job seeker revealed during social media search can negatively impact employment opportunities.
Recruiters
Social engineering is a method used by hackers to develop a ________________________________________________ to trick employees into revealing confidential information or passwords.
Relationship
Which social media site is the second most popular with teens behind instagram?
Snapchat - 41% usage rate among teens.
What is the method used by hackers to develop a relationship with users in order to extract information?
Social Engineering - a method used by hackers to develop a relationship with users in order to extract information.
What do you call the web-based applications that allow user content to be created and shared over the Internet?
Social Media
Social e-commerce has become an important Internet tool for businesses to connect with their customers. Which of the following is not a benefit for companies to use social e-commerce as a business tool?
Social e-commerce allows customers to shop and buy products online - SOCIAL e-commerce is a way for companies to connect with their customers; the goal is not to sell products.
What do we mean by speed and amplification in social media?
Speed is the ability to share information in seconds, and amplification is the re-posting news in a community.
Social media benefits to businesses are made possible because social media offers both location-specific and time-specific _______________________________________________________________.
Targeting - Businesses can now target customers according to location-specific and time-specific campaigns.
Which of the following is not a reason for providing company information on the Internet?
To discourage customers from visiting the traditional storefront.
What is the primary purpose for publishing company information on the Internet?
To educate stakeholders on the company's mission and vision, production information, and community efforts.
______________________________ analysis reveals patterns of behavior, such as currency fluctuations, which can affect a stock or an entire industry or market.
Trend
[True/False] Hiring managers frequently search multiple social media networks in order to identify inconsistencies in a candidate's background and experience.
True
[True/False] Social media can be both harmful and helpful to a business or organization.
True
[True/False] When considering social media in investment strategies, the source of the data may affect whether the use of the information is a violation of insider trading regulations.
True
[True/False] Because of operational efficiencies and the speed of the Internet, businesses that operate digitally may be much better at responding to requirements and changes than traditional brick-and-mortar businesses.
True - Operational efficiencies and the speed of the Internet help e-businesses respond and react quickly to changes within the business environment, more so than their traditional brick-and-mortar counterparts.
Social media is influencing how the population receives news by enabling ______________________________ distribution.
Viral
Understanding the purpose of creating an e-commerce is addressed in which of the following questions?
What job(s) will the e-commerce presence satisfy? - Developing a presence with e-commerce requires the organization to understand its purpose in creating an e-commerce page.
The project team would create vision and mission statements in alignment with the organization's overall mission, then seek to understand the audience, market conditions, development timeline, and preliminary budget. This assignment is addressed in which of the following questions?
What job(s) will the e-commerce presence satisfy? - the project team will create vision and mission statements and then seek to understand market conditions.
Which of the following statements regarding e-Tailers is false?
e-Tailers provide a venue for brokerage services.
