CB Chapter 8

Jake was gathering info on new flat screen HDTV's

information overloard

____ is separating a stimulus object from other objects.

isolation

Which of the following is considered an individual factors affecting attention?

motivation

_____ refers to the fact that stimuli positioned close together are perceived as belonging to the same category.

proximity

Courtney does not know much about Virtual Reality headsets

quality signals

four factors that are involved with the nature of preception

1) exposure 2) attention 3) interpretation 4) meaning

For a period of time, Energizer Batteries used mock commercials for seemingly boring, mundane products. A few seconds into the mock commercial, viewers heard the distinctive drumbeat of the Energizer Bunny before it marched across the screen. Several viewers said that when they heard the drums, they looked at and attended to the commercial because they liked the bunny. However, over time, viewers stopped paying attention to the commercial. What theory suggests that if a stimulus doesn't change, over time we adapt or habituate to it and begin to notice it less?

Adaptation level theory

_____ is a series of activities by which stimuli are perceived, transformed into information, and stored.

Information processing

refers to the capacity of individuals to attend to and process information

ability

When Abigail sees an ad with a kitten or puppy, she always pays attention because seeing them makes her feel so happy. This emotional or feeling response triggered by the ads is known as _____.

effective interpretation

Individuals' interpretation of stimuli tend to be consistent with their expectations, an effect referred to as the _____.

expected bias

Which of the following stages of the information-processing model constitute perception?

exposure, attention, and interpretation

A new company that developed a touch screen projectors systems while initially for universities and business ........

infomercial

Which of the following statements is true regarding subliminal stimuli?

A subliminal ad is different from a "normal" ad in that it "hides" key persuasive information within the . ad by making it so weak that it is difficult or impossible for an individual to physically detect.

_____ occurs when one fast-forwards through a commercial on a prerecorded program, and _____ involves switching channels when a commercial appears.

Zipping; zapping

_____ represents the density of stimuli in the environment.

clutter

hemispheric lateralization

different parts of our brain are better suited for focused versus non-focused attention

_____ occurs when a stimulus is placed within a person's relevant environment and comes within range of their sensory receptor nerves.

exposure

Which side of the brain is primarily responsible for verbal information, symbolic representation, sequential analysis, and the ability to be conscious and report what is happening?

left