CB quiz 2

culture

A complex blend of language, beliefs, customs, values, and traditions developed by a group of people and shared with others in the same environment.

other-oriented

Asian societies (i.e., Japan) value collective activity. That is, consumers look toward others for guidance in purchase decisions and do not respond favorably to promotional appeals focusing on individualism. Which category of cultural values does this represent?

Self-oriented, other oriented, environment oriented

Broad forms of cultural values

Japan

Has the largest percent of citizens older than 60 years of age

Nonverbal communication systems

are the arbitrary meanings a culture assigns actions, events, and things other than words

Jake is in the market for a new car. He's looking at brands such as Mercedes, Lexus, and BMW because he feels they tell other people that he's successful in life. This is an illustration of which value?

individualism

Karen's father is an executive for a major international corporation and has been transferred to various countries over the years. With each move, Karen is enrolled in a new school. Even though English is spoken in the schools she attends, there are students from all over the world whose parents have jobs similar to Karen's father. With each new school, Karen spends the first few weeks merely observing the other students to learn which behaviors are appropriate in specific situations because she's learned that at each school the kids behave differently. Karen is attempting to learn that student body's specific _____ regarding behavior.

norms

personal space

the nearest that others can come to you in various situations without your feeling uncomfortable

structure

with respect demographics describes society in terms of age income and education