ch 10
Which of the following statements about the wholesale and agency models for selling books is not true?
Amazon supports the agency model.
What percentage of people read newspapers only on a mobile device?
5%
In 2015, which of the following forms of online entertainment produced the least amount of revenue?
Internet radio
Which of the following occurs first in the process of content convergence related to books?
media migration
Which of the following accounts for the second largest amount of paid online content revenues in the United States in 2015?
online music
Which of the following is the largest producer of revenues in the entertainment industry?
television
In 2014, Amazon engaged in a trade dispute with which of the following over the pricing of e-books?
Hachette
The merger of media enterprises into powerful, synergistic combinations that can cross-market content on many different platforms is referred to as:
industry convergence.
Zinio is an example of which of the following?
magazine aggregator
All of the following are examples of technology convergence except:
Amazon Books Publishing.
Which of the following routes to a newspaper Web site generates the most digital ad revenue for the newspaper?
directly to a newspaper's home page
Hollywood's practice of staggering the distribution of movies in different channels, such as box office and DVDs, is referred to as:
the release window.
Around what percentage of Amazon's top 100 selling books are now self-published?
25%
Which of the following statements about e-sports is not true?
E-sports is growing at approximately 25% a year.
Which of the following is not a current trend in online content?
Readership of newspapers in print form continues to exceed online readership.
________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.
Technological
Content convergence describes convergence in the design, production, and ________ of content.
distribution
A metered subscription model is most similar to which of the following revenue models?
freemium
All of the following are aspects of content convergence except:
language.
Which of the following is not one of the top three players in e-book publishing?
Who was the first major fiction writer to create an e-book-only volume of a new work?
Stephen King
Which streaming gaming channel was purchased by Amazon in 2015?
Twitch.tv
In 2015, e-book sales constituted ________% of all consumer book sales.
23
Music streaming is growing at ________ a year.
30%
Which of the following has the highest share of the e-book market?
Amazon
Which of the following statements about the music industry is not true?
Digital revenues accounted for less than half of all U.S. music revenues in 2014.
Which of the following is a news aggregator app that organizes stories in a magazine format , with content drawn from traditional media and social sites, and then reassembled in an easy-to-navigate, personalized format for a mobile touchscreen environment?
Which of the following was the top online video site in 2015 in terms of number of viewers?
Google Sites
Which of the following happened during the period of time during which newspapers used a print-centric business model?
Google launched its search engine.
Which of the following is the fastest growing segment of media revenues?
Internet media
Which of the following statements about mobile gaming is not true?
Mobile games are expensive to develop.
Which of the following statements about the movie industry is not true?
Over 300 million Americans were expected to watch movies online in 2015.
Which of the following most accurately describes the resolution of the dispute between Hatchette, Simon & Schuster, and Amazon?
Publishers can set the prices of their books, but Amazon can offer incentives to publishers to reduce prices on selected books and publishers may pay Amazon to list their books.
In 2015, which of the following comprised the largest segment of the online gaming audience?
mobile gamers
In 2015, Amazon's e-book and media store contained around how many book titles?
more than 1 million
Which of the following newspaper audience platforms has the higher percentage of readers?
Over the past five years, book publishing revenues have:
remained stable.
DRM refers to a combination of ________ for protecting digital content.
technical and legal means
Cord cutters and cord shavers are shrinking the number of pay TV households yearly by approximately:
1%.
Well over ________% of television viewers multitask while watching television
60%
Online digital entertainment and media revenue is about ________ of total entertainment and media revenue.
8%
Which of the following start-up digital news sites is owned by AOL?
Huffington Post
Which of the following is not one of the three business models employed by newspapers between 1995 and 2015?
The Convergence model
Which of the following is not an example of a start-up digital news site?
USA Today
Which of the following is not a source of illegal file-sharing?
UltraViolet
A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n) ________ model.
freemium
Digital magazine ad revenues were expected to ________ in 2015.
grow over 20%
Which of the following is the largest online movie download distributor?
iTunes
The New York Times introduced which of the following revenue models in 2011?
metered subscription
Which of the following was the most troubled segment of the publishing industry in 2015?
newspapers
Approximately ________ of the Internet population in the United States reads magazines online.
one-third
The leading merchants of digital games are Apple's App Store and:
the Google Play store.
Which of the following statements is not true about OTT?
To use OTT services, consumers must purchase a bundle of channels.
Which of the following is not a leading factor in changing the television industry?
inability to attract customers to traditional products
Which of the following is not one of the five types of digital gamers?
local gamers
Which of the following forms of media generate the most revenue?
television
Which of the following was sued by the Justice Department for violating antitrust laws in connection with e-books?
Apple
Which of the following statements about the television and premium video industry is not true?
Apple's iTunes store is the leading distributor of streaming video.
Which of the following statements about the newspaper industry is not true?
The growth of the mobile platform and social networks has potential to lessen the disruption of the newspaper industry.
Which of the following statements about the online newspaper audience is not true?
The majority of newspaper readers read the news using a combination of the Web, print and mobile.
