CH. 11+12

Which of the following should be a manufacturer's first step when designing an effective marketing channel?

Analyze customer needs

________ occurs when a seller states price savings that are not actually available to consumers.

Deceptive pricing

________ are large and highly automated warehouses designed to receive goods from various plants and suppliers, take orders, fill them efficiently, and deliver goods to customers as quickly as possible.

Distribution centers

Which of the following terms refers to the wholesalers and retailers that form a vital link between the firm and its customers?

Downstream partner

The Internet offers ________, where the price can easily be adjusted to meet changes in demand.

Dynamic pricing

When the seller allows only certain outlets to carry its products, this strategy is called

Exclusive distribution

True/False: A seasonal discount is a price reduction to buyers who buy merchandise while the products are in season.

False

Which of the following involves adjusting prices to account for the physical location of customers?

Geographical pricing

The greater the number of channel levels in a marketing channel, the ________.

Greater the channel complexity

In a(n) ________, two or more companies at one level join together to follow a new marketing opportunity.

Horizontal marketing system

________ logistics refers to moving products and materials from the suppliers to the factory.

Inbound

A marketing channel that consists of one or more intermediaries is known as a(n) ________ marketing channel.

Indirect

________ play an important role in matching supply and demand by providing consumers with a broad assortment of products in small quantities.

Intermediaries

A ________ is a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user.

Marketing channel (distribution channel)

Low-interest financing and longer warranties are both examples of ________ pricing.

Promotional

________ allowances are payments or price reductions that reward dealers for participating in advertising and sales support programs.

Promotional

What type of pricing is being used when a company temporarily prices its product below the list price or even below cost to create buying excitement and urgency?

Promotional pricing

A quantity discount is a price reduction for buyers who ________.

Purchases large quantities

Reusing, recycling, refurbishing, or disposing of broken, unwanted, or excess products returned by consumers or resellers is known as ________.

Reverse logistics

Companies set not a single price, but a pricing ________ that covers different items in its line and changes over time as products move through their life cycles.

Structure

The "bottom of the pyramid" refers to ________.

The worlds poorest group of people

________ allowances are price reductions given for turning in an old item when buying a new one

Trade-in

True/False: Marketing logistics involves planning, implementing, and controlling the physical flow of goods, services, and related information from points of origin to points of consumption to meet customer requirements at a profit.

True

________ is a pricing strategy in which the company sets up two or more clearly identified geographic regions within which all customers pay the same total price.

Zone pricing