ch 12 quiz

selecting

CVS pharmacy stores have recently stopped selling cigarettes. for cigarette manufacturers, this highlights the challenge of _____ channel members

integrated logistics management

cross-functional teamwork within the company, building logistics partnership, and third party logistics are all important elements of _______

disintermediation

due to changes in technology, a recent trend is for product or service producers to cut out intermediaries and go directly to final buyers, this is one form of _______

selectively

firms producing consumer electronics, furniture, and home appliance brands typically distribute their products _______

matching

one key function of channel members is ______, which involves shaping offers to meet the buyer's needs, including activities such as manufacturing, grading, assembling, and packaging

exclusive dealing

some sellers require that dealers not handle competitor's products. this strategy is called ______

vendor-managed inventory

using _______, the customer shares real-time data on sales and current inventory levels with the supplier. the supplier then takes full responsibility for managing inventories and deliveries

marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers

which of the following is a reason that producers use marketing channels and channel intermediaries?

the success of individual channel members depends on the overall channel's success

which of the following statements regarding marketing channel behavior and design is correct?

channel alternatives should be evaluated against economic, control, and adaptability criteria

which of the following statements regarding marketing channel design is correct?