Ch. 16: Sustainable Marketing

environmental sustainability

management approach that involves developing strategies that both sustain the environment and produce profits for the company

environmentalism

movement designed to protect & improve people's current & future living environment

consumerism

organized movement of citizens & government agencies designed to improve rights & power of buyers in relation to sellers

salutary products

low immediate appeal but beneficial in the long-run

greening activities

improving what companies do to protect the environment

sense-of-mission marketing

company should define its mission in broad social terms rather than narrow product terms

societal marketing

company should make marketing decisions by considering consumers' wants, company's requirements, consumers' & society's long-run interests

customer value marketing

company should put most of its resources into customer value-building marketing investments

innovative marketing

company should seek real product & marketing improvements

consumer-oriented marketing

company should view & organize its marketing activities from consumer's POV

societal marketing concept

considers future needs of consumers and current needs of business

perceived obsolescence

continually changing consumer concepts of acceptable styles to encourage often and earlier buying

planned obsolescence

creating products that become obsolete before they actually need to be replaced

strategic planning concept

current needs of consumers and future needs of business

marketing concept

customer value and mutual gain - firms satisfy needs & wants of target customers more efficiently and effectively than competitors - current needs of consumers & business

desirable products

high immediate satisfaction & long-run benefits

pleasing products

immediate appeal but long-run harm

deficient products

products that don't have immediate appeal or long-run benefits

sustainable marketing

socially & environmentally responsible marketing that meets present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs