Ch 17 Video Assignment
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Brand relevance is important to businesses in China because it is the ___ consumer market in the world.
2nd largest
Brand ___ gets the product into the consumers mind, whereas brand ____gets the consumer to actully purchase the product.
Awareness, relevance
Relevance of a brand means
Being connected to consumers
Only 3 of the Top 10 most relevant companies in China are
Chinese
Relevance gets to the heart of
When consumers make decisions to buy
