Ch. 2
Stakeholder Dialogue
A business and its stakeholders come together for face-to-face conversations about issues of common conern
Environmental Analysis
A method managers use to gather information about external issues and trends, so they can develop and organizational strategy that minimizes threats and takes advantage of new opportunities.
Competitive Intelligence
The systematic and continuous process of gathering, analyzing, and managing external information about the organization's competitors that can affect the organizations plans, decisions, and operations
Drivers of Stakeholder Engagement
Urgent and important goal, the motivation to participate, and the organization capacity to engage with one another.
Public Issue
Any issue that is of mutual concern to an organization and one or more of its stakeholders.
Interactive
Companies actively engage with stakeholders in ongoing relationship of mutual respect, openness, and trust.
Inactive
Companies simply ignore stakeholder concerns
Proactive
Companies try to anticipate stakeholder concerns
Stakeholder Networks
Corporations sometimes encounter public issues that they can address effectively only by working collaboratively with other business and concerned personas and organizations.
Context
Emerging environmental and social trends affecting business
Reactive
Generally act only when forced to do so, then in a defensive manner
Issue Management
Has five steps: Identify Issue, Analyze Issue, Generate Options, Take Action, Evaluate Results
Stages in the Business
Inactive, Reactive, Proactive, and Interactive
Conectedness
The ability to engage with external stakeholders in dialogue and partnership
Environmental Intelligence
The acquisition of information gained from analyzing the multiple environments affecting organizations.
Performance Expectations Gap
The gap between what stakeholders expect and what actually happens within the corporation.