Ch 3 Mktg412

True or False: In a secondary research report, it is appropriate to suggest additional research studies to aid in gathering unanswered research questions.

True

Geodemographic segmentation is best described as ______.

assigning demographic and behavioral characteristics to those living in geographic regions

All of the following are reputable secondary sources, except ______.

blogs

Internal secondary research involves ______.

existing research gathered within a researchers own company

Which of the following is not an advantage to secondary research?

All of these are advantages

What makes environmental scanning different from other forms of secondary research?

There is no specific research objective

All of the following are disadvantages to secondary research, except that ______.

all of these are disadvantages

Each of the following is an advantage to secondary research, except that it ______.

is generally more accurate than conducting primary research

All of the following are disadvantages to secondary research, except that ______.

it is more expensive compared to primary research

Geodemographic segmentation can be useful for each of the following, except ______.

when identifying weaknesses of a current product