Ch. 3 Quiz/Review
vertical integration
Controlling all aspects of a media project, including production, delivery to consumers in multiple formats, and the promotion of the product through other media
Of the big six legacy media conglomerates, which is the largest?
Disney
In 2011, Comcast finalized its purchase of NBC from what major corporation?
General Electric (GE)
hich network is NOT a part of the stable of CBS/Viacom cable channels?
MTV
Penny press papers were the first papers in America to be funded through ____________.
advertising
local cable television systems
the companies that provide cable television service directly to consumers homes
This type of newspaper, which rose to prominence in the 1830s, made newspapers cheap enough for everyone to afford.
the penny press
CBS and NBC both expanded their nightly news programs to thirty minutes in what year?
1963
By 2011, _____________percent of Americans had mobile phones.
85
One notable attempt at media synergy came in 2001, when Time Warner merged with what media company?
AOL
In 1996, News Corp launched what notable cable news channel?
Fox News
In 2004, CBS and Viacom were involved in an incident that was a focus of an ongoing debate on broadcast decency. What was the incident?
Janet Jacksons "wardrobe malfunction" at the super bowl
What movie briefly led to a ban on Disney programming in China?
Kundun
local cable television systems
The companies that provide cable television service directly to consumers' homes
among the biggest media companies operating in the US are
Time Warner, Disney, News Corporation, 21st Century Fox, Viacom/CBS, Bertelsmann, Comcast/NBCUniversal, Google, and Apple
Rupert Murdoch, the leader of News Corp, launched his media empire in what country?
australia
vertical integration
controlling all aspects of a media project, including production, delivery to consumers in multiple formats, and the promotion of the product through other media
News Corp's News of the World was shut down after a criminal investigation over what new media scandal?
hacking
broadband networks
high speeds channels for transmitting multimedia content into the home via cable or wireless connections
penny press
inexpensive, widely circulated papers that became popular in the 19th century. First American media to be supported primarily through advertisement revenue
ABC expanded news coverage in the late 1970s with the show Nightline. It began as an ongoing nightly report about what major news story of the day?
iran hostage crisis
Despite sharing many of the same stakeholders and owners, CBS and Viacom are reacting very differently to what segment of media?
new media
Bertlesmann is different from the other media giants in what way?
primarily focuses on publishing, private held company, headquarters are in europe not US
Its arrival in Massachusetts Bay in 1638 was the first foray into mass media in the United States.
printing press
The earliest published works in America consisted mostly of __________________.
religious texts
Media conglomerates often use a term to describe how the combination of two media properties is stronger than those properties are independently. This is known as _________________.
synergy
short head
the portion of a distribution curve where a large number of people are interested in buying a limited number of products
long tail
the portion of a distribution curve where a limited number of people are interested in buying a lot of different products
Which of the following statements about Viacom and CBS are true?
they are 2 separate corporations with separate stocks, viacom was originally a production unit within CBS, each company has at one point owned the other
synergy
where the combined strength of two items is greater than the sum of their individual strengths. In the media business, synergy means that a large company can use the strengths of its various divisions to successfully market its content
