ch 4

A template test is a form of which type of testing? acceptance testing unit testing system testing A/B testing

Correct A/B testing

Which of the following is a server-side technique that detects the attributes of the device making the request, and using predefined templates, loads a version of a site optimized for the device? AWD mobile first design LAMP RoR

Correct AWD

________ are a kind of middleware software that provides the glue connecting traditional corporate systems to the customer as well as all the functionality needed to conduct e-commerce. Web page servers Application servers Content management servers Database servers

Correct Application servers

All of the following are examples of open source CMSs except: Drupal. Dreamweaver CC. Joomla. WordPress.

Correct Dreamweaver CC.

All of the following are examples of open source CMSs except: WordPress. Drupal. Joomla. Dreamweaver CC.

Correct Dreamweaver CC.

An HTML5 app is one designed to specifically operate using a mobile device's hardware and operating system. True False

Correct False

Storing HTML pages in RAM rather than on a server's hard drive is an expensive way to fine-tune the processing architecture of a website. True False

Correct False

Which of the following is a simple but powerful method for strategizing about a business? benchmarking DevOps SLDC SWOT analysis

Correct SWOT analysis

_______ are the types of information systems capabilities needed to meet business objectives. Information requirements Physical design specifications System design specifications System functionalities

Correct System functionalities

Upgrading a server from a single processor to multiple processors is an example of scaling a site vertically. True False

Correct True

All of the following are important factors in search engine optimization except: buying search engine ads. encouraging other sites to link to your site. selecting keywords and page titles. adhering to privacy policies.

Correct adhering to privacy policies.

All of the following are important factors in search engine optimization except: selecting keywords and page titles. encouraging other sites to link to your site. buying search engine ads. adhering to privacy policies.

Correct adhering to privacy policies.

All of the following are key design principles of responsive web design except: flexible images and media. media queries. coding by convention. flexible grid-based layouts.

Correct coding by convention.

The primary way a website is able to personalize the content presented to a visitor is through the use of: cookies. privacy policies. accessibility rules. site management tools.

Correct cookies.

The cost of hardware, software, and telecommunications services needed to build a website have ________ over the last decade. increased moderately increased dramatically decreased dramatically decreased slightly

Correct decreased dramatically

the cost of hardware, software, and telecommunications services needed to build a website have ________ over the last decade. decreased slightly decreased dramatically increased moderately increased dramatically

Correct decreased dramatically

Which of the following typically includes a data flow diagram (DFD) to describe the flow of information for an e-commerce site? testing plan co-location plan physical design logical design

Correct logical design

All of the following are basic functionality provided by e-commerce merchant server software except: marketing analytics. a product catalog. a shopping cart. credit card processing.

Correct marketing analytics.

Beginning the e-commerce development process with a mobile presence rather than a desktop website is referred to as which of the following? AWD RWD mobile first design RESS

Correct mobile first design

All of the following are website design features that annoy customers except: slow-loading pages. splash pages. multi-browser functionality. pop-under ads.

Correct multi-browser functionality.

Which form of testing compares a control page with one that is very different? system test new concept test funnel test template test

Correct new concept test

MySQL is which of the following? website analytics software open source database software web server software scripting language embedded in HTML documents

Correct open source database software

Which of the following monitors and controls access to a main web server, and implements firewall protection? groupware server list server proxy server mail server

Correct proxy server

Which of the following would you use to verify that links on web pages are valid? HTTP FTP data capture tools site management tools

Correct site management tools

Which of the following types of e-commerce presence is best suited for creating an ongoing conversation with one's customers? offline media website social media e-mail

Correct social media

Which of the following types of e-commerce presence is best suited for creating an ongoing conversation with one's customers? website offline media e-mail social media

Correct social media

The term stateless refers to the fact that: no one government entity controls the Internet. system performance degrades as more simultaneous users require service. web servers may maintain multiple instances of server software to handle requests. the server does not have to maintain an ongoing dedicated interaction with the client computer.

Correct the server does not have to maintain an ongoing dedicated interaction with the client computer.

Which of the following cannot be used to retrieve objects from a database? CGI ASP HTML JSP

HTML

_______ is a programming language invented by Netscape used to control the objects on an HTML page and handle interactions with the browser. JavaScript ColdFusion ActiveX VBScript

JavaScript

Which of the following is a standard that makes it possible to access data from any application regardless of the database and operating system software being used? CGI MySQL HTTP ODBC

ODBC

Django is based on which of the following? PHP Python Perl Ruby on Rails

Python

Django is based on which of the following? Ruby on Rails PHP Python Perl

Python

Objects can be retrieved from the database using Java Server Pages. True False

True

The SDLC methodology helps developers to understand the business objectives of a system and design an appropriate solution. True False

True

Using prebuilt templates is typically one of the most inexpensive options when building an e-commerce site. True False

True

________ provides a set of standards for communicating between a browser and a program running on a server that allows for interaction between the user and server. CGI VBScript JavaScript ColdFusion

cgi

Which of the following technologies is used to separate the design and presentation of content from the content creation process? CGI proxy server shopping cart CMS

cms

Dynamic page generation enables price discrimination. True False

t

Native web apps need to be developed for different mobile platforms.

t

Upgrading a server from a single processor to multiple processors is an example of scaling a site vertically.

t

Which of the following types of sites typically require a high percentage of secure pages? customer self-service publishing/subscription web services trading

trading

Which of the following involves creating a skeleton version that focuses on functionality rather than design? Scrum wireframing DevOps web services

wireframing