Ch 5 entrepreneur

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Tweet

A 140 character or last message sent using the Twitter web service

Search Engine Optimization (SEO)

A General approach to website design intended to result in the site being displayed toward the beginning of a search engines listing for that term

Home party

A business model in which the entrepreneur arranges a customer to host a party, inviting friends, family, and neighbors

Sponsored link

A form of paid advertising that gets your companies website at the top of the search list

Reserve price

A minimum acceptable selling price in an auction, if the bidding does not exceed the price, the sale will not go through

Conflict of interest

A situation in which a person faces two or more competing standards or goals

Pop up business

A temporary business to offer services or products in a variety of locations for a brief period at s time

Blog

A webpage in which entries are posted in chronological order

Reverse auction

An auction in which the low bit gets to business or wins

Aggrandizing

Attempting to make your business or yourself seem more accomplished grander than reality

Business-to-consumer (B2C)

Business to consumer transactions using e-commerce

Business-to-business (B2B)

Business-to-business transactions using e-commerce.

Network marketing

In approach to selling in which the sales person recruits customers to become distributors of a product of service to others

Outsourcing

Contracting with people or companies outside your business to do work for your business

Three considerations for your business

Cost, time, permanence

Poisoning the well

Creating a negative impression among your employers customers

3/4

Entrepreneurs start on a part-time basis

Four types of situations in which it makes good sense to first undertake a part-time business

Gain basic experience, lack of resources time is the ultimate resource, narrow window of opportunity, and uncertain about demands

Zoning laws

Government specifications for acceptable use of land and buildings in particular areas

eBay

Largest garage sale store

Door to door selling

The practice of taking product directly to the homes or places of a business or a potential customers and attempting to sell the product

home-based business

Most part-time businesses start where you live, easiest and fastest way to start a business

E-commerce

doing business on the Internet, Google now reports that he receives 40,015 searches per second worldwide

Variance

Permission from a government organization to act differently at the law states

Volatility

The frequency of a business starts and stops

Covenant

The limitations imposed on an individuals property by the neighborhood group

Stand retailing

The roadside, flea market, farmers market, or craft fair business is one of the most ancient forms of small business

Multi channel marketing

The use of several different channels to reach your customers, for example, the website, direct mail, and traditional retailing

Part time employment

Working 35 or fewer hours a week

Full-time employment

Working more than 35 hours a week

Moon lighting

Working on your own part-time after your regular job


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