Ch 5 entrepreneur
Tweet
A 140 character or last message sent using the Twitter web service
Search Engine Optimization (SEO)
A General approach to website design intended to result in the site being displayed toward the beginning of a search engines listing for that term
Home party
A business model in which the entrepreneur arranges a customer to host a party, inviting friends, family, and neighbors
Sponsored link
A form of paid advertising that gets your companies website at the top of the search list
Reserve price
A minimum acceptable selling price in an auction, if the bidding does not exceed the price, the sale will not go through
Conflict of interest
A situation in which a person faces two or more competing standards or goals
Pop up business
A temporary business to offer services or products in a variety of locations for a brief period at s time
Blog
A webpage in which entries are posted in chronological order
Reverse auction
An auction in which the low bit gets to business or wins
Aggrandizing
Attempting to make your business or yourself seem more accomplished grander than reality
Business-to-consumer (B2C)
Business to consumer transactions using e-commerce
Business-to-business (B2B)
Business-to-business transactions using e-commerce.
Network marketing
In approach to selling in which the sales person recruits customers to become distributors of a product of service to others
Outsourcing
Contracting with people or companies outside your business to do work for your business
Three considerations for your business
Cost, time, permanence
Poisoning the well
Creating a negative impression among your employers customers
3/4
Entrepreneurs start on a part-time basis
Four types of situations in which it makes good sense to first undertake a part-time business
Gain basic experience, lack of resources time is the ultimate resource, narrow window of opportunity, and uncertain about demands
Zoning laws
Government specifications for acceptable use of land and buildings in particular areas
eBay
Largest garage sale store
Door to door selling
The practice of taking product directly to the homes or places of a business or a potential customers and attempting to sell the product
home-based business
Most part-time businesses start where you live, easiest and fastest way to start a business
E-commerce
doing business on the Internet, Google now reports that he receives 40,015 searches per second worldwide
Variance
Permission from a government organization to act differently at the law states
Volatility
The frequency of a business starts and stops
Covenant
The limitations imposed on an individuals property by the neighborhood group
Stand retailing
The roadside, flea market, farmers market, or craft fair business is one of the most ancient forms of small business
Multi channel marketing
The use of several different channels to reach your customers, for example, the website, direct mail, and traditional retailing
Part time employment
Working 35 or fewer hours a week
Full-time employment
Working more than 35 hours a week
Moon lighting
Working on your own part-time after your regular job