Ch. 6

Which of the following consist of a set of salient, or important, attributes about a particular product?

Evaluative criteria

Which of the following factors typically influence the consumer decision process the same way each time?

Psychological Social

Why would a firm record the number of abandoned virtual carts on its website?

To assess the conversion rate

Julio is familiar with several brands of mobile phones, but he plans to consider only two brands when he purchases his next phone. Those two brands are his ... set

evoked

Octavia is in the market for purchasing a new automobile, but she will only consider buying models made by American companies. The American car makers are part of Octavia's ______ set.

evoked

Consumers may have different levels of ______, which is known as the consumer's degree of interest in a product or service.

involvement

The final step in the consumer decision-making process, and a very important element in retaining and building a loyal customer base, is .... behavior

postpurchase

When Akeelah is thinking about where she would like to eat lunch, she remembers five places close by where she has eaten before. Although she would not revisit some of them, these restaurants are part of Akeelah's ______ set.

retrieval

The collection of all possible alternatives for a decision, even those the buyers would not consider and might not even be aware of, is referred to as the ______.

universal set