ch. 9 mis red
really simple syndication (RSS)
-web 2.0 -receive the information you want (customized)
microblogging
a form of blogging that allows users to write short messages (or capture an image of embedded video) and publish them (ex: twitter)
blog (short for weblog)
a personal website, open to the public, in which the site creator expresses his or her feelings or opinions via a series of chronological events
social network
a social structure composed of individuals, groups, or organizations linked by values, visions, ideas, financial exchange, friendship, kinship, conflict, or trade
mashups
a web site that takes different content from a number of other web sites and mixes them together to create a new kind of content
EXAM (blue): a business that wants to create a forum allowing employees to interact with coworkers would benefit from utilizing ________
a. RSS b. mashups c. enterprise social networks***** d. microblogs
EXAM (blue): social marketplaces act as online ________ that harness the power of social networks for introducing, using, and selling products and services
a. intermediaries***** b. shopping carts c. communities d. collaborative consumption e. mashup
EXAM (pink): a web site that combines content from other web sites to form new content is called a(n) _______
a. social network b. aggregator c. blog d. e-commerce site e. mashup******
social advertising
refers to the advertising formats that make use of the social context of the user viewing the ad. it is the first form of advertising to leverage forms of social influence such as peer pressure and friend recommendation and likes
social commerce
the delivery of electronic activities and transactions through social computing. social commerce also supports social interactions and user contributions, allowing customers to participate actively in the marketing and selling of products and services in online marketplaces and communities
EXAM (blue): which of the following is false about social advertising?
a. social network sites have turned to advertising as a way to make revenue b. viral marketing is effective with social networking c. social advertising removes peer pressure from the buying decision****** d. social advertisements are placed in paid-for media space by companies e. social apps upport social interactions and are managed by a company to promote its brand
EXAM (blue): which of the following is NOT an example of social commerce
a. wendys offers gift cards to online users for funniest response to various challenges b. pepsi co. sends live notifications to customers when they are close to a store that sells their products c. disney allows people to book tickets on Facebook without leaving the site d. best buy has a website, which can be used to purchase products for pick up in a store ******** e. zaps uses twitter to send customer coupons when they mention a zappos product
social marketplaces and direct sales
act as online intermediaries that harness the power of social networks for introducing, buying, and selling products and services. a social marketplace helps members market their own creations
question about linked in for market research...."linked in is a _____"
answer is business social networking site
enterprise social networks
business-oriented social networks (public or private) designed to support networking and community building, social collaboration, social publishing, social intelligence and social analytics
