Ch.16 retailing and omnichannel marketing

Which of the following statements about pricing in omnichannel retailing is true?

- customers expect to find the same prices at a company's store and on its website, except for shipping and taxes. -omnichannel retailers sometimes set different prices in different markets for the same merchandise

Which of the following are advantages that outline shopping has over traditional store channels?

-more information -broader selection

Which of the following are firms that would likely employ intensive distribution for their products?

-pepsi -kellogg's

Which type of store tailors its retail strategy toward very specific market segments by offering deep but narrow assortments and sales associate expertise?

Specialty stores

conventional supermarkets tend to have a larger amount of some items and a smaller amount of others. Which of the following products types is most likely to be the smaller amount in stock?

beauty aids

What retailer offers a narrow but deep assortment of merchandise?

category specialist

Whereas a ____ supermarket id likely to carry around 30,000 SKUs at any given time, a(n) _____ food retailer will only stock around 1,500 SKUs in order to reduce costs and maximize efficiency.

conventional extreme-value

Which of the following is a retail format that carried a boar variety and deep assortment of merchandise, offers customer services, and organizes their facilities into distinct sections for displaying certain product types?

department store

Which of the following terms refer to the number of channel members used at each level of the marketing channel?

distribution intensity

_______ are specialty stores that concentrate on pharmaceuticals and health and personal grooming merchandise.

drugstores

Which of the following is an example of service retailer?

dry cleaner

Which of the following placement strategies involves manufacturers granting sole geographic territories to one of very few retailers so no other retailers in the territory can sell a particular brand?

exclusive distribuion

retailers like dollar general fall into the category of ____ stores. by contrast, retailers like Macy's are considered ___ stores.

extreme-value department

one way to facilitate small retail strategy is to use the ______ Ps

four

the competition in food retailing could best be characterized as which of the following?

highly competitive

generally, the ___ and more sophisticated a firm is, the ___ likely it will be to use supply chain intermediaries.

larger less

The business activites associated with retailing involve both products and services. which of the follwing is NOT a venue where retailing occurs?

manufacturer's warehouse

The biggest thing a manufacturer will look for when deciding on a(n) ____ partner is whether or not its customer matches the manufacturer's target market.

retailing

Which of the following refers to a large store that combines a supermarket with full-line discount store?

supercenter

Unlike estee lauder, which is a large and established firm with the resources o provide itself with its own sales force to sell it products, smaller firms will probably need to rely on which of the following to help distribute its products?r

supply chain intermediaries

a ____ is a very large retailer that offers a limited and irregular assortment of food and general merchandise in bulk with little service at low prices to the general public and small businesses

warehouse club

Which of the following is not a type of retailer that falls under the general merchandise retailing category?

wholesaler