CHAP 1- consumer behavior

Which of the following is a key aspect regarding consumer behavior?

-Organizations are applying theories and information about consumer behavior on a daily basis. - It is often necessary to conduct research. -Consumer behavior is a complex, multidimensional process. -Marketing practices designed to influence consumer behavior involve ethical issues that affect the firm, the individual, and society.

Which of the following is used to evaluate the attractiveness of various market segments?

-Segment size, -distribution available -fit with company image -cost to serve

Which of the following is used by firms to influence consumers?

-ads -packages -store environments -sales pitches

Which of the following aspects is evaluated when determining a firm's ability to meet customer needs?

-financial condition -general managerial skills -production capabilities -technological sophistication

Darren is conducting a market analysis for his business, and he has asked your advice on what he should be analyzing. Which of the following should he consider at this step of marketing strategy development?

-the company's own ability to meet customer needs -competitors' -capabilities and strategies -consumers' needs conditions in the market

_____ occurs when individuals or groups make consumption decisions that have negative consequence for their long-run well-being.

Injurious consumption

_____ include(s) advertising, the sales force, public relations, packaging, and any other signal that the firm provides about itself and its products.

Marketing communications

_____ is the amount of money one must pay to obtain the right to use the product.

Price

_____ is the application of marketing strategies and tactics to alter or create behaviors that have a positive effect on the targeted individuals or society as a whole. Correct!

Social marketing

Which of the following is NOT true regarding consumer behavior?

The overall model of consumer behavior presented in the text is accurate in predicting consumer behavior.

ohn purchases and is satisfied with his SUV because he believes that it provides greater crash safety than a sedan even though this is not technically true. John's satisfaction is based on the distinction between _____.

actual need fulfillment and perceived need fulfillment

Why is China very attractive to marketers around the world?

because of its massive population, rising income, and emerging youth market

One primary function of Harriet's job is to study individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of her company's products and services to satisfy needs and the impacts that these processes have on the consumer and society. Harriet works in the field of _____.

consumer behavior

Which of the following is NOT a societal outcome of marketing strategy and consumer behavior?

customer satisfaction

Laurie saved for six months to have enough money to buy a new designer outfit to wear to a special party. She had to travel to a larger city to purchase this outfit, but it was worth it to her because it made her feel beautiful and confident. The difference between the benefits Laurie perceived from this purchase and the cost to her to acquire these benefits describes her _____.

customer value

Talbot's is a women's clothing store that offers classic fashions at a slightly premium price (i.e., a wool skirt typically costs over $100). During the process of market segmentation, Talbot's identified a group of consumers who are larger than average women yet still want stylish clothing. Further research into this segment revealed that these women tend to be between the ages of 35 and 50, are career-oriented, have a household income over $50,000, and are married with children under the age of 18 living at home. This group is also heavy users of magazines and newspapers as well as prime-time television. Which step of market segmentation does this describe?

describing each group

Tony's job entails making sure his company's products get to retailers so that target customers can buy them. Which element of the marketing mix is Tony involved with?

distribution

Which of the following is NOT an application of consumer behavior?

human resource management

Carlos is attempting to segment the market for his company's products. Where should he begin?

identify product-related need sets

What is the first step in market segmentation?

identify product-related need sets

A portion of a larger market whose needs differ somewhat from the larger market is referred to as a(n) _____.

market segment

The product, price, communications, distribution, and services provided to the target market is referred to as the _____.

marketing mix

Barry is looking for a car that is dependable yet stylish enough to let others know that he has achieved a respectable status in his life and career. He also wants it to be a high-performance automobile. Dependability, status, and performance represent Barry's _____.

need set

Rod is surveying consumers to gain a better understanding of his restaurant's image relative to competing restaurants. Rod is concerned with his restaurant's _____.

position

Amy purchased a new 32" LCD high-definition television and paid $400 for it. This amount of money Amy had to pay to obtain this product is known as the _____.

price

What is the first step in the consumer decision process?

problem recognition

Which outcome of marketing strategy produces the revenue necessary for the firm to continue in business?

sales and profits

Juan has segmented the market for boats and is currently analyzing each with respect to several factors, such as size, growth rate, competitor strength, fit with company image, distribution available, cost to serve, and risk before deciding which segment to target. Which step of market segmentation is Juan conducting?

selecting an attractive segment(s) to serve

Which is NOT a step in the consumer's decision process?

self-concept analysis

A shopper who cares about brand-name merchandise and convenience is known as a ________ shopper.

serious

Which of the following is NOT considered one of the firm's outcomes of the marketing strategy and consumer behavior process?

service

Which of the following is NOT a step in market segmentation?

set budget

Mia is concerned how her marketing activities will affect individual consumers as well as society at large. Mia is implementing _____.

social marketing

To survive in a competitive environment, an organization must provide its target customers more _____ than is provided to them by its competition.

value