Chapter 1 - 4 non traditional
12) In 2018, about ________ of Americans accessed the Internet solely via a mobile device.
B) 16%
4) Which of the following is an example of an on-demand service company?
B) Airbnb
22) Which element of the business model refers to the presence of substitute products in the market?
B) Competitive environment
13) Which of the following is not a major business trend in e-commerce in 2018-2019?
B) Retail e-commerce revenues exceed B2B e-commerce revenues for the first time.
10) Which of the following is not true about the use of apps?
B) Users still spend less time using apps than they do using desktops or mobile websites.
20) ________ and ________ are typically the most easily identifiable aspects of a company's business model.
B) Value proposition; revenue model
16) Which of the following is an example of an e-commerce first mover that failed?
B) eToys
37) What are the two most important management challenges in building a successful e-commerce presence?
B) having an accurate understanding of your business environment and an achievable business plan
23) Which of the following are Amazon's primary value propositions?
B) selection and convenience
14) In which year can e-commerce be said to have begun?
C) 1995
29) eBay uses all of the following business models except:
C) Content provider
35) Which of the following is a simple but powerful method for strategizing about a business?
C) SWOT analysis
6) Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web?
C) The larger the audience reached, the less rich the message.
28) All of the following may lead to a competitive advantage except:
C) fewer products.
5) Which of the following is not a unique feature of e-commerce technology?
C) information asymmetry
36) Which of the following types of e-commerce presence is best suited for creating an ongoing conversation with one's customers?
C) social media
9) E-commerce is available just about everywhere and anytime. This is known as:
C) ubiquity.
33) During which period of time did the Institutionalization phase of Internet development take place?
D) 1995-through the present
24) All of the following can be considered a direct competitor of Priceline except:
D) ESPN.
15) Which of the following is not a characteristic of a perfect competitive market?
D) It is highly regulated
34) Which of the following is not true about the mobile platform?
D) Smartphones use flash memory chips.
21) Which of the following does not use a subscription revenue model?
D) Twitter
35) Which of the following enables Internet users to communicate with each other, although not in real time?
D) VoIP
27) All of the following use an advertising revenue model except:
D) Walmart
38) Which of the following statements about mobile websites is not true?
A) Mobile websites run on a firm's servers, just like a traditional website.
11) All of the following are platforms for C2C e-commerce except:
A) Walmart
2) Which of the following is an example of e-business?
B) the Amazon.com website
19) All of the following are examples of Web 2.0 sites and applications except:
D) auction sites.
17) Which of the following is a characteristic of the Reinvention phase of e-commerce?
D) expansion of e-commerce to include services as well as goods
26) A ________ specifically details how you plan to find customers and to sell your product.
D) market strategy
7) Interactivity in the context of e-commerce provides which of the following functionalities?
D) the enabling of two-way communication between consumer and merchant
1. E-commerce can be defined as:
Digitally enabled commercial transactions between and among organizations and individuals
25) A perfect market is one in which:
A) There are no competitive advantages or asymmetries because all firms have equal access to all the factors to production
32) If you wished to leverage the ubiquitous nature of the Web to differentiate your product, you would:
A) enable individual customization of the product by consumers
31) Which of the following features of e-commerce technology changes industry structure by lowering barriers to entry but greatly expands the market at the same time?
A) global reach
3) Business-to-consumer (B2C) e-commerce in the United States:
A) grew at double-digit rates between 2010 and 2018.
8) Which of the following refers to any disparity in relevant market information among parties in a transaction?
A) information asymmetry
18) Unfair competitive advantages occur when:
A) one competitor has an advantage that others cannot purchase
30) What is the primary revenue model for an e-distributor?
A) sales
