Chapter 1 - 4 Quiz - Retailing

What term is used to describe stores such as Barnes & Noble bookstore and Staples office supply store, because they offer a deep assortment but narrow variety of merchandise?

Category specialist retailers

True or false: By providing assortments, breaking bulk, holding inventory, and providing services, retailers increase the benefits that consumers receive from their products and services.

True

True or false: Retailers that wish to serve the needs of as many stakeholders as possible, must give up their exclusive focus on maximizing profits.

True

The consumers at the bottom of the pyramid _____.

Typically live in villages with poor roads

When retailers engage in breaking bulk or holding inventory, they are adding ______ to the supply chain

Value

To develop and implement an effective retail strategy, retailers should _____.

understand why customers shop, how they select a store, and how they select among the store's products

Which of the following is a feature of retailing?

Retailers undertake all the traditional business activities.

Showrooming

- The practice of examining merchandise in a physical retail location without purchasing it, and then shopping online for a better deal on the same item - Results in loss of revenue for the retailer.

Select from the following those items that are identified by a retail strategy.

- the merchandise the retailer will offer - how the retailer will develop assets to achieve a competitive advantage - the market the retailer wishes to target

________ are retailers that offer a limited and irregular assortment of food and general merchandise with little service at low prices for ultimate consumers and small businesses.

Warehouse Clubs

Select from the following the two critical environmental factors in the world of retailing.

The macro and microenvironment

Which of the following statements is true about Hispanics in the U.S.?

They are more likely to prefer stores with bilingual staff and signage.

What tactic have competing food retailers used to put pressure on conventional supermarkets and capture more consumer business?

They have invested in state-of-the-art supply chains to reduce inventories and increase sales margins.

Which of the following is a characteristic of retailers that offer private-label merchandise?

They have the ability to differentiate themselves from the competition.

Select from the following all the ways conventional supermarkets are differentiating their offerings in order to compete with other food retailers.

They offer services such as online ordering. They target green, ethnic, and Millennial consumers They emphasize fresh perishables.

Identify the accurate statement about extreme-value food retailers from the following.

They strongly appeal to customers who are more willing to try a store brand.

True or false: Conventional supermarkets are building on their strength in the fresh-merchandise categories and devoting more space and attention to them.

True

True or false: Retail stores predominately compete against other stores that are located nearby.

True

BrainCord LLC is a retailer that engages in wholesaling activities by operating its own distribution centers to supply its stores. This exemplifies the concept of ________.

Vertical integration

Which type of retailer uses its category dominance and buying power to buy products at low prices and are ensured of supply when items are scarce?

category killers

An outdoor specialty store reinforces its image of selling environmentally friendly sports equipment in its stores by using optimal lighting and manufacturing goods from recycled material while encouraging customers to pick up online orders in stores rather than shipping to their home. This scenario demonstrates

consistent brand image across channels.

Retailers perform _____ activities when they sell to consumers, but they engage in _____ activities when they sell to other businesses.

retailing; wholesaling

A thrift store...

sells merchandise that is donated by people and sends the proceeds to charity

Extreme value food retailers....

stock about 1,500 stock-keeping units. stock fewer stock-keeping units than conventional supermarkets

Full-line discount stores

stock both private labels and national brands.

Unlike hypermarkets, supercenters _____.

stock more stock-keeping units

Eric is a salesperson who takes a high-pressure sales approach when he knows that a product is not suitable for a customer's needs. This is most likely to be a violation of the

store's ethical policy

Which of the following is an example of backward integration?

A retailer operates its own warehouse.

What is retailing?

It deals with the sale of products meant for personal use.

Which of the following examples best illustrates a hedonic need?

Laura buys herself a cardigan because she ranked first in her class.

Retailing involves not only the sale of products, but also the sale of services. Which of the following is a service retailer?

A clinic that offers health screening services to the general public.

Who among the following is a retailer?

A motel provides overnight lodging to customers.

When a firm wants to go above and beyond just making a profit to establishing a real sense of purpose, the firm is _______. (Select all that apply.) A.) practicing corporate social responsibility B.) neglecting its shareholders C.) acting responsibly, but not ethically D.) engaged in conscious marketing

A, D

How would a retailer practicing conscious marketing view its stakeholders?

as interdependent; actions of the firm affect all stakeholders

When a retailer operates its own warehouses or designs its own private-label merchandise, it is performing ______ integration.

Backward

Sam Walton began his retailing career by buying a franchise in which store?

Ben Franklin variety store

A customer chooses which type of retail to patronize based on the ______ the consumer is seeking. For example, a consumer who values convenience may shop at a retailer's Internet site, but a consumer who wants to try on merchandise might choose to visit the retailer's store instead.

Benfit

Consumers in the low income consumer segment are referred to as the ____ of the _____.

Bottom, pyramid

Which two markets are promising for the expansion of big-box stores?

Brazil & China

Stenson Vitastore purchases thirty pounds of bran cereal from a local manufacturer. The store repackages the cereal into half-pound bags for purchase by individual consumers. In this scenario, Stenson Vitastore creates value by _____.

Breaking bulk

The activity performed by retailers in which they offer products in smaller quantities tailored to the consumption patterns of individual consumers and households is known as _____.

Breaking bulk

According to the principles of conscious marketing, a retailer that bases its decisions on broad and well-established moral principles is being guided by _______.

Business ethics

_____ are big-box stores that offer a narrow variety but deep assortment of merchandise.

Category specialists

As an element of conscious marketing, a retailer that recognizes it has a greater purpose will take actions to ______.

Change the focus of the firm

In retailing, _________ are end-of-season merchandise that will not be used in following seasons.

Closeout

Which of the following are considered soft goods?

Clothing & Cosmetics - Soft goods have a shorter life span than hard goods

What is a microenvironmental factor that affects a firm's retailing strategy?

Competitors

A firm that seeks to have a purpose greater than just making a profit by selling its goods and services is engaged in __________ marketing.

Conscious

While corporate social responsibility engages in business practices that meet or exceed the ethical and legal expectations of a firm's stakeholders, ______ takes it one step further by having the firm seek more than just making a profit by selling products and services.

Conscious marketing

A _____ accepts used merchandise from people, and pays them after it is sold.

Consignment

Large, self-service food stores that offer meat and produce, as well as some nonfood items such as health and beauty products and general merchandise are called ______.

Conventional supermarkets

When an organization voluntarily engages in business practices that meet or exceed the ethical and legal expectations of its stakeholders—its employees, customers, community, and society in general—the organization is engaged in

Corporate Social Responsibility

Which two factors are part of a retailer's microenvironment?

Customers and competitors

When you enter stores like Macy's or Kohl's you will find a large variety of merchandise that is organized into distinct categories. In addition, these stores offer various customer services. Macy's and Kohl's would be categorized as _____.

Department stores

_____ are retailers that carry a broad variety and deep assortment of merchandise, offer customer services, and organize their stores into distinct sections for displaying merchandise.

Department stores

Discount stores classified as extreme-value retailers are also called _____ stores.

Dollar

Isaac is the owner of a department store, which is primarily involved in selling products to a particular demographic in Minnesota. Which of the following situations indicates that he is engaging in vertical integration?

Isaac manufactures part of his merchandise.

Which of the following products is an example of hard goods?

Electronics Hard goods are also known as durable goods & are manufactured items that are expected to last for several years.

Business ___________ is concerned with distinguishing between right and wrong actions that arise in a business setting and that are based on broad and well-established moral principles.

Ethics

To differentiate their merchandise offerings from other retailers and strengthen their image, department stores increase their offering of ________ brands.

Exclusive

In retailing, _______ ______ is the practice of purchasing from suppliers that pay workers a living wage, considerably more than the prevailing minimum wage.

Fair trade

True or false: It is not necessary for retailers to respond to broad demographic and lifestyle trends in the society.

False

True or false: Retailers cannot design and develop new products.

False

True or false: Traditional full-line discount stores have better economies of scale than supercenters.

False

_____ occurs when a manufacturer operates its own stores to sell its products.

Forward integration

Retailers that offer a broad variety of merchandise, limited service, and low prices are known as _____.

Full-line discount stores - Full-line discount stores offer both private labels and national brands

Department stores, specialty stores, and extreme-value retailers are all types of ____ _____ retailers.

General merchandise

Nate owns two retail stores in Orlando that sell outdoor sports equipment to end-users. Which of the following scenarios indicates that Nate is engaging in backward integration?

He acquires a warehouse to regulate the distribution of merchandise to his stores.

Activities performed by retailers, such as breaking bulk and _____ _____, allow consumers to keep a smaller inventory of products at home because they know local retailers will have the products available when they need more.

Holding inventory

Which of the following are characteristics of hypermarkets in comparison to supercenters?

Hypermarkets carry a larger proportion of food items ; Hypermarkets place greater emphasis on perishables, such as produce.

The competition between the same type of retailers is called _______ competition.

INTRAtype

Competition among retailers that sell similar merchandise using different types of stores is called _______ competition

Intertype

Kolin and Cerbus are competing department stores based in Miami. However, Kolin has now decided to sell some of its products in grocery stores and gas station convenience stores. This scenario describes the concept known as ______.

Intertype competition

Although she has many to choose from, Janie always buys groceries from Save-a-lot because it is the store closest to her house. This scenario BEST exemplifies the retailing strategic decision of ______.

Location

The _____ movement focuses on reducing the carbon footprint caused by the transportation of food throughout the world.

Locavore

Technological, social, and ethical/legal/political factors are all part of the ______ that affects the world of retailing.

Macroenvironment

An outlet store is a type of a(n) _____.

Off-price retailer

Select from the following all of the retailers that are general merchandise retailers.

Off-price retailers Department stores Category specialists Drugstores

Full-line discount stores _____.

Offer more personal sales services than department stores.

What should a retailer do to improve the brand value of its store in the market?

Provide services that make it easier for customers to buy and use its products

_____ is the value-creating activity undertaken by retailers that enables customers to choose from a wide selection of products, brands, sizes, and prices at one location.

Providing Assortments

Farm Fresh Groceries offers a cooking workshop that teaches new recipes to its loyal consumers. This workshop helps the grocery store create value by _____.

Providing a service

What principle of conscious marketing is best evidenced by a retailer that gives some of its product to residents of poor communities or equips all of its stores with energy-efficient lighting?

Recognizing the firm's greater purpose

The retail _________ identifies (1) the target market, or markets, toward which the retailer will direct its efforts; (2) the nature of the merchandise and services the retailer will offer to satisfy the needs of the target market; and (3) how the retailer will build develop unique assets that enable it to achieve long-term advantage over its competitors. (Enter one word.)

Retail

The _______ _______ is a set of decisions retailers make to satisfy customer needs and influence their purchase decisions.

Retail Mix

The first step in the retail management decision process, is to actually understand the world of ______________.

Retailing.

When retailers offer merchandise not typically associated with their type of store, such as clothing in a drugstore, the result is _____ merchandising.

Scrambeled

Resale stores are a type of _____.

Specialty

The broad set of people who might be affected by a firm's actions are that firm's ______.

Stakeholders

A conventional _______ is a large, self-service retail food store offering groceries, meat, and produce, as well as some nonfood items, such as health and beauty aids and general merchandise.

Super market

When Walmart, Target, and Meijer combine a supermarket with a full-line discount store, they are referred to as ______.

Supercenters

_________ are large stores that combine a supermarket with a full-line discount store.

Supercenters

Twenty years ago, a customer needing to buy food, most likely purchased it from a conventional __________.

Supermarket

Assume that Emryl's and Muzen are two popular warehouse clubs operating in Minnesota. They are fierce competitors in the apparel industry. To gain more visibility in the market, Emryl's decides to design its own store brands, and Muzen decides to open more stores in Minnesota. Which of the following conclusions can be drawn from the information provided in the scenario?

The competition between Emryl's and Muzen is an example of INTRAtype competition.

A person that buys and stores merchandise in large quantities from manufacturers and then resell the merchandise (usually in smaller quantities) to retailers is known as a

Wholesaler

Typically, extreme-value food retailers _____.

appeal to customers who are not loyal to national brands

A characteristic of extreme-value food retail stores is that they _____.

are designed primarily to maximize efficiency and reduce costs

Hispanics, who constitute about 17 percent of the U.S. population, _____.

are more likely to prepare meals from scratch

Independent retail establishments _____.

are not bound by the bureaucracies inherent in large retail organizations

Small retailers _____.

are very flexible and can react quickly to market changes and customer needs

Typically, retailers that offer private-label merchandise _____.

experience increased store loyalty compared with national-brand retailers

A company is exhibiting corporate social responsibility when its _____.

employees distribute free blankets to the poor in its locality

Gretchen is happy that her local grocery store carries brands of coffee that are produced in an environmentally conscious way and that the growers of the coffee beans are paid a living wage. This type of coffee is considered to be what type of product?

fair trade

In retailing, value-creating activities undertaken by channel members _____.

increase the cost of products and services sold to customers

Scrambled merchandising _____.

increases intertype competition

The power perimeter of a supermarket _____.

is very profitable to retailers

A retailer is engaging in vertical integration if _____.

it manages its own distribution center and performs wholesaling activities

In today's global economy, the overwhelming amount of retail sales are _______.

made in a retail store

Which of the following are elements of the retail mix?

merchandise pricing types of merchandise store design advertising and promotion

Irregulars are ____.

merchandise that have minor mistakes in construction

Forward integration _____.

occurs when a manufacturer undertakes retailing and wholesaling activities

Backward integration ______.

occurs when a retailer performs some wholesaling and manufacturing activities

Vertical integration means that a retail firm _____.

performs more than one set of activities in a supply chain.

In response to consumer desire for more and better fresh food items, food retailers are _____.

perimeter

Select from the following the ways in which supermarkets improve the shopping experience for customers in order to differentiate themselves from their competitors.

providing customer service providing open-air market designs improving store ambience

A retailer should _____.

reexamine its current strategy when there is a major change in its micro- or macro-environment

M-commerce refers to

retailing through a tablet or smartphone.

Margarita's Taco Hut is located on the busiest part of campus where virtually all students pass at some point during the day. Arturo's Mexican restaurant is located two miles away at the edge of campus. Although Arturo's restaurant does pretty well, Margarita's Taco Hut has the biggest share business from college students. What does this scenario illustrate?

that location can prove to be a competitive advantage for a firm

What are the four overriding principles involved in conscious marketing?

the presence of conscious leadership, creating a corporate culture realizing that decisions are ethically based recognizing a firm's greater purpose Considering the interdependence of a firm's holders

Which of the following is an advantage of the catalog channel?

Ease of use

An example of s-retailing is when

a customer clicks on the buy button on a picture on Instagram.

Habitual decision making

involves little or no conscious effort.

The direct-selling channel

results in the communication of extensive information about the product.

Select from the following items that represent nonstore retailing: A.) Valerie buys her boots directly from the Timberland catalog. B.) Sherrie picks up flowers from the floral shop located inside her grocery store. C.) David orders a new cell phone cover from a link on Facebook. D.) Josh buys an ebook in Amazon Kindle.

A, C, D

What is an advantage of an independent, single-store over other forms of retail ownership?

Ability to react quickly to market changes

Helen's, an apparel store, segments its market on the basis of the demographic characteristic of physical size and not on factors like ethnicity. This follows from the ________ criteria used for evaluating whether a retail segment is a viable target market.

Actionable

Which of the following is an example of INTRAtype competition?

CVS and Walgreens

Which of the following exemplifies retailing involving a service?

Charlene goes to the salon to get a haircut.

Companies go through 4 stages before they become fully vested in CSR...

Companies in the initial or first stage only do what is required of them by law; the second stage is when companies engage in CSR for a short-term financial benefit; the third is engaging in CSR when the company believes it is the right thing to do regardless of the financial benefits; and the fourth and final stage is when a company believes that CSR activities benefit all.

When Jenna buys groceries, she shops at Whole Foods or Trader Joe's because she knows that these two stores carry organic and unique foods. For Jenna, these two stores make up her

Consideration set

Which of the following is true of customer characteristics as concluded from the VALS survey?

Consumers who are primarily motivated by self-expression want physical activity, and have a desire to make an impact.

A retailer that has many people browsing in its store, but few people actually buying products, needs to strive to increase its

Conversion rate

A fast-food retailer observes that his sales orders do not show much variety with respect to the store location. Instead, the needs of his customer are age-related. From the given information, it can be concluded that he is most likely to follow ________ market segmentation.

Demographic

Which of the following terms refers to the competition between the same types of retailers?

INTRAtype competition

Instances where snack shops are located near college campuses and gourmet foods in affluent areas follow from the ________ criteria used for evaluating whether a retail segment is a viable target market.

Identifiable

When it comes to service retailing, since customers cannot see, touch, or feel what is being sold, the ________ of the service can sometimes be a concern for customers in trying to decide whether to buy or not.

Intangibility

GreenMart is a grocery store that is exclusively involved in the sale of organic products. They also encourage their customers to be environmentally aware by requesting them to use reusable bags, in addition to banning plastics from their store. The retailer in this instance targets the ________ market segment.

Psychographic

Which of the following requires extended problem solving in a buying decision?

Purchasing a health-care policy for the whole family - Customers typically engage in extended problem solving when the purchase decision involves a lot of risk and uncertainty.

The ________ is a set of decisions retailers make to satisfy customer needs and influence their purchase decisions.

Retail Mix

After developing a thorough understanding of a retailer's competitive environment, a ________ is developed.

Retail Strategy

The set of business activities that adds value to products and services sold to consumers for their personal or family use is defined as ______.

Retailing 2

The ________ channel is better suited for selling products with important "touch-and-feel" attributes such as the fit of a shirt.

Store

The majority of retail sales in the U.S. occur through what channel?

Store

A manufacturer makes a product that is distributed to a wholesaler. Then the wholesaler sells the product to a retailer who, in turn, sells it to a consumer. Collectively, the manufacturer, wholesaler, and retailer make up the ______.

Supply Chain

A(n) _______ _______ is a set of firms that make and deliver goods and services to consumers.

Supply Chain

Which of the following statements is not true about online retailing?

The Internet is a revolutionary retail format that will eventually replace stores and catalogs.

Which of the following is a reason for the decline in the availability of retail managers?

The lack of a large talent pool

With reference to categorization by ownership, which of the following statements is true of single-store small retailers?

They are more likely to respond quickly to customer needs.

Which of the following is true of corporate chain retailers as compared to single-store retailers?

They can effectively negotiate lower prices for merchandise.

With discount stores also offering groceries in their offerings, what can conventional supermarkets do to differentiate their offerings?

They can produce private-label merchandise.

Which of the following examples best illustrates a utilitarian need?

Zara buys new curtains to replace the worn out ones in her living room.

Nancy's Knits has become a popular store with tourists in the area. To expand her market presence, the most attractive strategy would be to

add an Internet retailing channel.

The process of breaking bulk in retailing _____.

allows manufacturers to ship merchandise in larger quantities at one time

John likes to have the latest electronics. He used to go from store to store looking at new cameras, but now just looks at them online from his home. The Internet dramatically reduces the cost of

an information search.

The development of more robust data information systems has done all of the following except

been ignored and downplayed as a growth opportunity for retailers.

Tillers LLC—a famous retailer—carries groceries, sporting goods, automobiles, electronics, housewares, health and beauty aids, apparel, footwear, jewelry, camping gear, and more. Using the provided information, it can be concluded that Tillers has

broad variety.

How does a retailer act as an intermediary within the supply chain?

by buying products from wholesalers and/or manufacturers and selling them to consumers.

When customers conduct product research on a retailer's websites but then purchase the product from a competitor, it is referred to as

channel migration.

Department stores

offer a broad variety and deep assortment of goods.

A candy store specializes in selling a wide variety of candy. It even sells brands that are hard to get elsewhere. This is an example of an activity performed by retailers to

create value

Elena usually shops for her clothing at Macy's but would never buy her cosmetics there. She buys her cosmetics at Walmart. Her pattern of buying would be an example of

cross-shopping

Best Buy is considered to be a category specialist retailer because it

offers a narrow variety but deep assortment of merchandise.

Convenience stores

enable consumers with speedy checkout.

A conventional supermarket

offers limited services to customers.

Limited problem solving

is done on the spot after seeing the merchandise.

A retailer performing scrambled merchandising

is likely to experience intertype competition.

Extended problem solving in a buying decision

is likely to prompt the offer of money-back guarantees.

A company engaging in corporate social responsibility (CSR) is

likely to seek a Leadership in Energy and Environmental Design (LEED) certification.

A company would enhance its corporate social responsibility image by

lowering its energy consumption

Service retailers

must try to maintain consistent high-quality services.

Caleb is happy that he can go to his favorite superstore to buy groceries, clothing, and household items rather than go to three different stores to get what he needs. This exemplifies which value creating activity performed by retailers?

providing assortments

Merchandise retailers

retail products whose quality is not affected by the time and location of sale.

A retailer is ordering a line of sweaters to sell in its store. Rather than ship only a few sweaters at a time, the manufacturer ships cartons of sweaters to the retailer. What is the most likely reason for shipping the product in this manner?

so the manufacturer can reduce its shipping costs

Retailing offers many opportunities for entrepreneurs to flourish. Jeff Bezos is one of many successful entrepreneurs in retail and is the founder of

Amazon

Today, _____ has overtaken Walmart in terms of its stock market value, and it appears well positioned to compete in the digital marketplace, whereas Walmart continues to seek a firm toehold in the online realm.

Amazon

________ is a retail channel in which merchandise or services are stored in a machine and dispensed to customers when they deposit cash or use a credit card.

Automated retailing

Which of the following statements about retailing is TRUE?

Buying from a catalog, or ordering a product through a mobile phone app is considered retailing.

A department store knows from market research that their average customer comes from a household of $60,000 annual income, 33% of their customers have children at home, 51% of their customers have a college education, and the median age of their customers is 42. This information is based on

Demographics

________ is a highly interactive retail channel in which considerable information is conveyed to customers through face-to-face discussions and demonstration.

Direct selling

Which of the following is an advantage of shopping through the Internet channel?

Extensive and timely information

True or false: Retailing refers to only those transactions that take place in a store.

False

A hotel's decision to redesign their seating plan to provide optimal space for visiting children is a consequence of the influence of the ________ on customer buying decisions.

Family

FlyMe Inc. is a sportswear manufacturer that also performs wholesaling to department and specialty retailers as well as retailing to customers directly through the FlyMe website and FlyMe stores. This is an example of

Forward integration

The ________ ownership format combines the advantages of owner-managed business with the efficiencies of centralized decision making in chain store operations.

Franchise

Which value-creating activity performed by retailers is particularly advantageous for consumers with limited storage space?

Holding inventory

Assortment

Is the number of different items offered in a merchandise category.

Variety

Is the number of merchandise categories a retailer offers.

Which of the following is an advantage of shopping through the store channel?

It allows customers to make cash payments.

What is a retailer's role in the supply chain?

Linking manufacturers to consumers

Many Americans are choosing to purchase more locally grown and produced food in order to reduce the carbon footprint caused by the transportation of food throughout the world. This is part of the

Locavore movement.

________ involves using more than one channel to sell and deliver merchandise and services to consumers.

Multichannel retailing

The weather forecast is reporting that the season's first snowfall is predicted to hit tomorrow, and it will also involve ice and sleet. Many homeowners rush out to purchase shovels and de-icing rock salt for their driveways. This has stimulated ________, which is a part of the buying process.

Need recognition

A customer researches smartphones online on their computer on apple.com, they make an appointment online to meet with someone at the Genius bar at an Apple store; there they touch and feel as well as test out the features of the different iPhones while asking questions; the customer leaves and goes to a coffee shop, uses an iPad provided at the coffee shop, and orders a new iPhone to be shipped to their home; when the customer receives their iPhone, there are instructions included on how to set up their new iPhone; however when the customer runs into a snag, they use the Chat feature on the Apple website for help. This best describes which type of channel retailing?

Omnichannel

________ is a seamless and synchronized customer experience, using all of the retailer's shopping channels.

Omnichannel retailing

Service retailers sometimes find it difficult to match supply and demand because the creation and consumption of the service is simultaneous. This is a consequence of

Perishability

Offering live chats on a retailer's website can increase the opportunity for

Personalization

Which four activities are the main ways that retailers create value as intermediaries in the supply chain?

Providing an assortment of products and services Providing services Breaking bulk Holding inventory

MusicTown sells and services musical instruments to students participating in school bands. The company has three store locations and also sells products on its website. MusicTown can be classified as a(n) ______.

Retailer

Select from the following the TRUE statement(s) regarding a retailer's role as an intermediary.

Retailers add value when acting as an intermediary between wholesalers and/or manufacturers and the end consumer. It is inefficient to have retailers act as an intermediary in the supply chain because they add an unnecessary layer to the buying process.

Live Healthy Inc., a drug store retailer, has added jewelry, accessories, and apparel to its offerings. Which of the following terms best describes this scenario?

Scrambled merchandising

Brainwave Inc. had promoted an exchange offer in which Brainwave plastic shopping bags could be exchanged for a reusable one. The hope was that this reusable bag would be a short-term benefit for Brainwave as customers would be advertising for the retailer when they carried the bags around. Which stage of corporate social responsibility does this promotional strategy exhibit?

Second stage

With respect to types of merchandise, which of the following is true of a retailer?

Similar merchandise retailers have different assortment and variety.

A restaurant's decision to convert its image from an upscale dining option into a something-for-everyone fast-food restaurant is a consequence of the influence of ________ on customer buying decisions.

The economy

Jamie wants to buy an imported car but has refrained from doing so because of the devaluation of her country's currency value against the dollar. Which of the following is a reason that seemed to influence Jamie's buying process?

The economy

Which of the following statements is true of retailing in developing economies?

The large size of developing economies is likely to be a motivating factor.

Cross-Shopping

The pattern of buying both premium and low-priced merchandise or patronizing both expensive, status-oriented retailers and price-oriented retailers is called cross-shopping.

The major disadvantage of a mobile channel, compared with a computer-based Internet channel, is

the mobile device's smaller screen.