Chapter 1-5 Quiz Questions

Couture differs from ready-to-wear (RTW) in that couture utilizes fewer hand-sewing techniques than RTW is typically less expensive than RTW is available only in France is made to fit the measurements of a particular customer is made in much larger quantities than RTW

Is made to fit the measurements of a particular customer

Which of the following statements about licensing is TRUE? Fashion brand companies often license their brand name in order to add product categories and expand product lines. Licensors are required to confine their names/logos to a single product category. Licensed brands all use a vertical marketing channel strategy. Licensed brands hold little risk for the licensor since the licensor controls the manufacturing of the product. Licensed brands are typically private label fashion brands.

Fashion brand companies often license their brand name in order to add product categories and expand product lines.

Which of the following statements about fashion is FALSE? Fashion is unpredictable and is based on a flick consumer. Fashion can be a style of consumer product or a way of behaving. Fashion is a prevailing style during a particular time. Fashion is evolutionary and often follows trends.

Fashion is unpredictable and is based on a flick consumer.

Uniqlo, Zara, H&M, and Forever 21 are examples of brands that use a dual distribution strategy fast fashion brands brands that use an extended marketing channel luxury brands licensed brands

Fast fashion brands

Natural-fiber advertising generally promotes the ________. larger fiber producers fibers brand names of fabric clothing brand

Fibers

________ refers to any process that is done to fiber, yarn, or fabric either before or after fabrication to change the appearance, the hand (what is felt), or the performance. Durable press Dyeing Throwsters Finishing

Finishing

Globalization has caused all of the following EXCEPT: Countries redefining their respective roles in the process of apparel design, marketing, and production Need for organizations to facilitate trade agreements between countries, lowering barriers for the exchange of goods/services Fragmentation of national economies into independent entities, caused by specialization Continual elimination of quotas and tariffs on domestically produced products

Fragmentation of national economies into independent entities, caused by specialization

My sister and I co-own a small women's fashion brand company. We both invested equal amounts of money into the company with equal unlimited liability. She does the designing and I handle the business side of the company. My sister's role would be that of a general partner sole proprietor corporate executive officer (CEO) limited partner company president

General Partner

Which of the following fashion items can be copyrighted in the United States? design of a high-heel shoe graphic design on a T-shirt logo of the fashion brand on a handbag cut of a man's suit style of shirt

Graphic design on a T-shirt

Which of the following is an example of trademark infringement in the fashion industry? Illegal practice of a fashion brand's logo being copied and used on counterfeit products Business taxes not being paid by a fashion brand company dividends not being provided to stockholders of a publicly traded corporation Hostile takeover of a company by another company Unlawful practice of mislabeling fiber content on a fashion product

Illegal practice of a fashion brand's logo being copied and used on counterfeit products

Purposes of free trade agreements include __________. protection of the environment from toxic pollutants increasing the salaries of employees of multinational corporations protect the health and safety of consumers in the participating countries reduction of trade barriers to enhance business relationships among countries increase in taxes and tarrifs to increase revenues of participating countries

Increase in taxes and tarrifs to increase revenues of participating countries

Unlimited liability means all debts attributable to a business are the responsibility of board of directors members of the limited liability company limited partner stockholders owners

Owners

Which of the following is a major French textile trade show? Das Fabrik Première Vision Ideacomo Textialia

Première Vision

Prêt-à-porter fashion apparel refers to designs that are _______________. imported copyrighted licensed ready-to-wear made to the measurements of an individual

Ready-to-wear

Bridge jewelry is ________. represented by semiprecious stones, freshwater pealrs, sterling silver, and 10K gold constructed from 18K glold and platinum sold only from fine jewelry retailers represented by large jewelry companies such as Monet and Pandora mass produced using glass and plastic

Represented by semiprecious stones, freshwater pealrs, sterling silver, and 10K gold

Which of the following is the most probable influence for the rise to the ready-to-wear industry during the Industrial Revolution? England's labor reform movement in the textile industry Rise of the middle class and technologies to increase production Removal of sumptuary laws Importance of fashion designers and Paris fashion

Rise of the middle class and technologies to increase production

The advantages of the type of business called a _______________ include ownership of all profits, freedom and flexibility, and ease and low cost of organization. sole proprietorship merged company conglomerate partnership corporation

Sole proprietorship

During which time period do we see discount retail stores (e.g., Kmart, Walmart) emerge to fulfill a need for lower-cost apparel? 1890-1950 1995-2005 1980-1995 1950-1980

1950-1980

Fast-fashion strategies of companies such as Zara and H&M based on an ultra-fast supply chain were established during this time period. 1970-1990 1950-1970 1990-present 1930-1950

1990-present

Which of the following is an example of vertical integration in the textile and apparel industries? A retailer adding a website in addition to its bricks-and-mortar stores A textile mill incorporating looms so that one facility has the technology for manufacturing processes from raw fibers to woven fabric An apparel company using standardized sizing when developing its patterns A company using mass production techniques in manufacturing apparel

A textile mill incorporating looms so that one facility has the technology for manufacturing processes from raw fibers to woven fabric

Which of the following is necessary for the success of a licensed product? A well-established image-oriented property A name designer brand serving as the licensor Total control by the licensor of the manufacturing process Maximum flexibility in the design and production processes Constant change in the property's image

A well-established image-oriented property

Quick Response is based on All of these. Companies along the marketing channel sharing sales information with each other Cooperation between the textile, apparel manufacturing, and retail industries Advances in technologies that allow for efficient tracking of merchandise A consumer-oriented "pull system" where information flows from the consumer back to the manufacturers

All of these

Which of the following statements about French haute couture is FALSE? French haute couture designer's businesses are referred to as "couture houses." Any fashion designer wanting to show collections during Paris haute couture openings must show at least five collections per year. Current French haute couture houses include Chanel, Christian Dior, Givenchy, and Jean Paul Gaultier. French haute couture designers typically offer prêt-à-porter collections as well as licensed merchandise. The "Chambre Syndicale de la Couture" provides the organizational structure for the French couture houses.

Any fashion designer wanting to show collections during Paris haute couture openings must show at least five collections per year.

Patagonia is a good example of a _______________, a corporation with a purpose that includes a general public benefit. publicly traded corporation B corporation C corporation S corporation private corporation

B corporation

Fashion brand companies may use a brand positioning map to compare themselves with competing brands in order to determine their private label brand opportunities brand differentiation licensing opportunities optimal marketing channel omnichannel opportunities

Brand differentiation

The creation of a strong ______ is determined by the company through their brand positioning process. vertical integration supply chain brand identity multichannel distribution brand image

Brand identity

The five price zones for women's ready-to-wear fashion brands are _____. low, medium, medium-high, high, and very high budget, moderate, better, designer, and couture budget (mass), moderate, better, bridge, and designer imported, licensed, contracted, private label, and store brand misses, petitie, juniors, women's, and half-sizes

Budget (mass), moderate, better, bridge, and designer

Through a process called _____________, textile companies determine which colors to use in the end-use products. textile testing quality assurance textile converting licensing color forecasting

Color Forecasting

Companies that specialize in the cutting, sewing, and finishing of goods are known as __________. private label fashion brands direct brand marketers licensors contractors SPA brands

Contractors

My fashion brand company partners with other companies for the production and retailing functions. This strategy is known as omnichannel distribution licensing vertical marketing channel direct marketing channel conventional marketing channel

Conventional marketing channel

One who buys unfinished textile fabrics, contracts with outside firms for their finishing, and sells the finished goods to apparel producers is called a _______________. stylist contractor manufacturer converter wholesaler

Converter

In order to compete successfully within a monopolistic competition, a fashion brand company must become a limited liability company create a distinct image or advantage in the mind of the consumer have lower prices than their competitors serve its retail clients better than its competitors sell merchandise in more retail outlets than its competitors

Create a distinct image or advantage in the mind of the consumer

From a merchandising perspective, Alexander Wang, Betsey Johnson, and Vivienne Westwood are considered _________________. design interpreters design historians design imitators design engineers design innovators

Design innovators

Which of the following fashion brands would be considered to be in the bridge price zone? Very Vera by Vera Wang for Kohl's Nike Eileen Fisher Prada Gap

Eileen Fisher

An individual who starts a new fashion business as a sole proprietorship, LLC, or partnership is known as a(n) stockholder designer executive officer entrepreneur fashion consultant

Entrepreneur

The success of fast-fashion companies has been dependent upon all of the following EXCEPT: Designers, production planners, and market specialists working together to achieve efficiencies throughout the supply chain Limiting the quantities offered on multiple product styles Creating retail distribution processes that move merchandise from production to stores as quickly as possible Gaining a larger control over the many stages of the products' supply chain Increasing the complexity of designs and manufacturing processes to encourage design innovation

Increasing the complexity of designs and manufacturing processes to encourage design innovation

Fashion brand companies that sell the use of their names/brands to other companies to put onto merchandise are known as _______. store brands manufacturers fast fashion licensors contractors

Licensors

Which of the following does NOT accurately describe ways in which marketing activities are conducted in the textile industry? Marketing activities are conducted only by companies that produce manufactured (man-made) fibers. Trade associations play an important role in marketing natural and manufactured fibers. Marketing activities are usually not performed by individual producers of natural fibers. Marketing activities are of particular importance in the textile industry because of the fashion nature of the product. Marketing activities are often designed to educate the consumer about the product.

Marketing activities are conducted only by companies that produce manufactured (man-made) fibers.

In the United States, leather is largely a by-product of this industry. textile meat shoe produce

Meat

Ready-to-wear clothing was readily available for this group by the mid-nineteenth century and retail stores such as Brooks Brothers were established to provide apparel for this group. men children women slaves

Men

In a fashion brand company, it is the responsibility of the ____________ to interpret fashion and consumer trends for the company's target customer. product developer merchandiser sales representative advertising executive sourcing analyst

Merchandiser

Fashion Company A and Fashion Company B come together to create a larger Fashion Company C. This arrangement is known as a C corporation conglomerate monopolistic competition limited liability company merger

Merger

Which of the following technologies has NOT been important in the effective implementation of supply chain management? B2B web-based technologies Communications technologies to facilitate replenishment of merchandise in the stores Multichannel retailing Bar codes on individual items and shipping containers

Multichannel retailing

An example of _______ is when customers seamlessly research a fashion brand with their smartphones, purchase merchandise online, and pick up the merchandise at stores. omnichannel distribution direct marketing channel dual distribution extended marketing channel limited marketing channel

Omnichannel distribution

A ________________ is any company that owns textile machinery and produces woven, knitted, braided, or any other type of fabric or cloth. textile mill textile jobber converter yarn mill

Textile mill

Leather producers are among the most experienced color forecasters in the fashion business because ____________. The long lead time required by the leather industry forces them to be exceedingly intuitive and accurate in their predictions. Leather is a luxury material and association with it is prestigious. It is difficult to dye leather, and the stylist must be a technical expert. Competition from man-made substitutes has forced them to be especially sharp in order to maintain a share of the market. There are many different kinds of leather, and each is restricted to specific colorations that they must plan and promote.

The long lead time required by the leather industry forces them to be exceedingly intuitive and accurate in their predictions.

Greige goods are another term for fabrics made from natural fibers unfurnished fabrics fabrics used primarily for industrial end uses fabrics that have been dyed but not printed fibers made into yarn

Unfurnished fabrics

Successful fashion brand companies focus on ________, which are the processes of coordinating the purchasing and movement of materials and components to factories, distribution centers, and retailers. brand management logistics licensing vertical integration dual distribution

logistics

Which of the following is NOT considered an example of a licensed product? children's pajamas made from fabric printed with Disney characters from the movie "Frozen" women's perfume Beyonce Heat by Beyonce sweatshirt with an official NFL team logo on it sweater from the Ralph Lauren collection T-shirt with the Coca-Cola logo on it

sweater from the Ralph Lauren collection

Private label and SPA merchandise produced for and sold by a specific retailer is an example of extended marketing channel dual distribution vertical marketing channel omnichannel distribution conventional marketing channel

vertical marketing channel