Chapter 1

Which of the following is used by firms to influence customers?

AdsPackagesStore environmentSales pitches

Which of the following is included in marketing communications?

Advertising,Sales force,Public relations, Packaging

Which is the following is an internal influence on consumer behavior

Attitudes

Why is china very attractive to marketers around the world?

Because of its massive population, rising income, and emerging youth market

How can an organization provide superior customer value to customers?

By doing a better job of anticipating and reacting to customer needs than the competition does

Rachel is concerned how her marketing activities will affect individual consumers as well as society at large. Rachel is implementing

Conscientious marketing

Study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or the ideas to satisfy needs and the impacts that these processes have on the consumer and society

Consumer behavior

Talbot's is a women's clothing store that offers classic fashions at a slightly premium price (i.e., a wool skirt typically costs over $100). During the process of market segmentation, Talbot's identified a group of consumers who are larger than average women yet still want stylish clothing. Further research into this segment revealed that these women tend to be between the ages of 35 and 50, are career-oriented, have a household income over $50,000, and are married with children under the age of 18 living at home. This group is also heavy users of magazines and newspapers as well as prime-time television. Which step of market segmentation does this describe?

Describing each group

Which of the following is NOT an application of consumer behavior?

Human resource management

A few guys form Consumer Behavior class go out afterwards and drink until they get are drunk. They drive, what type of consumption does this represent?

Injurious consumption

Which of the following is a key aspect regarding consumer behavior?

It is often necessary to conduct research, Consumer behavior is a complex, multidimensional process, Marketing practices designed to influence consumer behavior involve ethical issues that affect the firm, individual, and society, Organizations are applying theories and information about consumer behavior on a daily basis

Product price, communication, distribution, and services provided to the target market is referred to as the

Marketing mix

Josh is surveying consumers to gain a better understanding of his restaurants image relative to competing restaurants. Josh is concerned with is restaurants

Position

What is the LAST step in market segmentation

Select an attractive segment to serve

Auxiliary or peripheral activities that are performed to enhance the primary product or primary services are referred to as

Service

Aldeeb Produce Inc is a distributor who conducted a thorough analysis of its market and identfied groups of consumers that had similar product related needs. One particular market identified wanted fresh and unique produce, and they were willing to pay higher prices for these choices. API decided to focus on its marketing effort on this segment of total market. Segment is called

Target Market

It is critical that a firm consider value from which perspective

The customers

To survive in a competitive environment, an organization must provide its target customers more ____ than is provided to the by its competition

Value

____ represents how one lives, including the products one buys, use, what one thinks, and feelings

lifestyle

the totality of an individual's thoughts and feelings about him or herself is knowns as

self-concept