Chapter 1 E-commerce

The size of the B2B market in 2015 was estimated to be around: Select one: a. $6.3 billion. b. $6.3 trillion. c. $630 million. d. $630 billion.

$6.3 trillion.

Which type of e-commerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship?

mobile e-commerce

The total number of users or customers an e-commerce business can obtain is a measure of which of the following? Select one: a. reach b. interactivty c. ubiquity d. information density

reach

E-commerce is available just about everywhere and anytime. This is known as ________.

ubiquity

In 2015, the world's online population was estimated to be around: Select one: a. 31 billion. b. 310 million. c. 3.1 billion. d. 31 billion.

3.1 billion.

Which of the following refers to the practice of researching a product online before purchasing it at a physical store? Select one: a. showrooming b. zooming c. webrooming d. zooming

webrooming

Which of the following terms can be considered synonymous with the term e-commerce? Select one: a. e-business b. digital commerce c. the Web d. the Internet

digital commerce

Which of the following is an example of e-business? Select one: a. Amazon's inventory control system b. the Amazon.com Web site c. Amazon's Pinterest page d. an Amazon mobile app

Amazon's inventory control system

E-commerce can be defined as:

the use of the Internet, the Web, and mobile apps to transact business

Which of the following is not a major business trend in e-commerce in 2015-2016? Select one: a. the growth of a mobile app ecosystem b. the emergence of social e-commerce c. the weakening revenues of B2B e-commerce d. the growth of the on-demand service firms

the weakening revenues of B2B e-commerce

Which of the following is an example of C2C e-commerce? Select one: a. Groupon b. Go2Paper c. Craigslist d. Amazon

Craigslist

All of the following are examples of Web 2.0 sites and applications except: Select one: a. wikis b. blogs c. auction sites. d. photo-sharing sites.

auction sites.

Which of the following is an example of an e-commerce first mover that failed? Select one: a. eBay b. Etsy c. eToys d. E*Trade

eToys

All of the following are issues facing Pinterest except: Select one: a. spam b. scams c. inability to retain users. d. copyright infringement.

inability to retain users.

Which of the following is not a unique feature of e-commerce technology? Select one: a. interactivity b. social technology c. richness d. information asymmetry

information asymmetry

Which of the following refers to any disparity in relevant market information among parties in a transaction? Select one: a. information asymmetry b. imperfect competition c. unfair competitive advantage d. dynamic pricing

information asymmetry

The costs incurred by merchants in having to change product prices (such as the costs of reentering prices into computer systems) are referred to as which of the following? Select one: a. variable costs b. fixed costs c. menu costs d. subscription costs

menu costs

Unfair competitive advantages occur when

one competitor has an advantage others cannot purchase.

Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text? Select one: a. personalization b. ubiquity c. information density d. richness

richness

Which of the following refers to the complexity and content of a message? Select one: a. interactivity b. richness c. information density d. reach

richness

Which of the following features of e-commerce technology allows users to participate in the creation of online content? Select one: a. information density b. social technology Correct c. ubiquity d. global reach

social technology

Which of the following was the first truly large-scale digitally enabled transaction system in the B2C arena? Select one: a. EDI b. the French Minitel Correct c. the Baxter Healthcare system d. Telex

the French Minitel

Which of the following is the best definition of transaction cost? Select one: a. the expense of changing national or regional prices b. the cost of finding suitable products in the market c. the cost merchants pay to bring their goods to market d. the cost of participating in a market

the cost of participating in a market

All of the following can be considered a precursor to e-commerce except: Select one: a. the development of the smartphone. b. the French Minitel. c. Baxter Healthcare's PC-based remote order entry system. d. the development of Electronic Data Interchange standards.

the development of the smartphone.

Interactivity in the context of e-commerce provides which of the following functionalities?

the enabling of two-way communication between consumer and merchant