Chapter 10-11 quizzes

Which of the following is an example of horizontal channel​ conflict? A. A retailer complaining about receiving damaged goods from a wholesaler. B. A consumer complaining to a producer about the quality of a product. C. A consumer complaining to a retailer about the service he received. D. A Ford dealer complaining that another Ford dealer is advertising in its territory. E. A retailer complaining about a​ producer's pricing.

A Ford dealer complaining that another Ford dealer is advertising in its territory.

During​ lecture, channel conflict was discussed in a number of concept areas. The largest cause of conflict among intermediaries is​ __________________________. A. a fight for positioning.. B. a fight for control. C. a fight over level of services provided. D. a fight to set prices.

A fight for control

What is the most common type of a contractual​ VMS? A . A franchise B. A supplier C. A wholesaler D. A channel intermediary E. A retailer

A franchise

In​ lecture, transportation was discussed in physical distribution management. Which of the following is the most expensive mode of​ transportation? A. Air Carriers B. Rail C. Water Carriers D. Trucking

Air Carriers

What is the first step in marketing channel​ design? A. Identifying the number of intermediaries to use. B. Identifying the types of intermediaries to use. C. Evaluating major channel alternatives. D. Analyzing consumer needs. E. Setting channel objectives.

Analyzing consumer needs.

In​ lecture, the tasks of considering the color of retailer​ walls, the scents or music experienced when visiting a store​ (physically) is shaping​ ________________________ to help convey a total brand message to the target consumer. A. Showbrooming B. Showrooming C. Franchising D. Atmospherics

Atmospherics

In​ lecture, Warehousing was discussed in detail in terms of how it has evolved. One of the most impactful innovations for this area of logistics​ is: A. Automatic stocking levels B. Automation of​ some/all order fulfillment C. Faster transportation modes D. Customer service automation

Automation of some /all order fulfillment

Many small grocers cannot afford to buy great volumes of products for their shelves. They often order less than whole cases of product because for some product​ categories, the stock takes time to sell and they do not have the space to store the excess product​ (shelf or​ stockroom). The idea that a wholesaler will sell the small grocers individual quantities​ (less than a​ case) is performing which​ function? A. Marketing Mix Building B. Product Orientation C. Bulk Breaking D. Assortment Building

Bulk Breaking

A(n)_______ is a layer of intermediaries that performs some work in bringing the product and its ownership closer to find the final buyer. a. contact B. channel level C. supply chain D. value delivery network E. marketing channel

Channel level

Sherwin-Williams sells its paint and other branded products exclusively through​ company-owned retail stores.​ Sherwin-Williams has established​ a(n) _________. A. conventional distribution channel B. contractual VMS C. administered VMS D. corporate VMS E. vertical marketing system

Corporate VMSWhat are the four major types of retail​ organization?

What are the four major types of retail​ organization? Corporate​ chains, wholesalers,​ superstores, and franchise organizations. B. Corporate​ chains, voluntary​ chains, retailer​ cooperatives, and franchise organizations. C. Discount​ stores, service​ retailers, superstores, and supermarkets. D. Corporate​ chains, voluntary​ chains, retailer​ cooperatives, and wholesalers E. Corporate​ chains, voluntary​ chains, wholesalers, and franchise organizations.

Corporate​ chains, voluntary​ chains, retailer​ cooperatives, and franchise organizations.

What is the overall goal when retailers choose their product​ assortment? A. Offer products that will appeal to as many segments as possible. B. Offer the same products as their competitors. C. Offer as many products as they can fit on the shelves. D. Only choose products that will maximize profits. E. Differentiate the retailer while matching target​ shoppers' expectations.

Differentiate the retailer while matching target​ shoppers' expectations.

Online marketers taking business from traditional​ brick-and-mortar retailers is an example of​ _____ A. disintermediation B. an administered VMS C. vertical conflict D. franchising E. horizontal conflict

Disintermediation When setting channel​ objectives, companies should state the objectives in terms of​ ______.

In​ lecture, we discussed the need for​ Specialty-type products to be distributed in a​ __________________________manner. A. Selective B. Extended C. Exclusive D. Limited

Exclusive

Which of the following correctly describes the retail practice known as​ high-low pricing? ​High-low pricing means retailers do not have to use promotions. B. ​High-low pricing means the retailer does not have to run sales on selected items. C. ​High-low pricing means charging higher prices on an everyday​ basis, coupled with frequent sales and other price promotions. D. ​High-low pricing means some products are priced high and others are priced low. E. ​High-low pricing means retailers charge an everyday low price.

High-low pricing means charging higher prices on an everyday​ basis, coupled with frequent sales and other price promotions.

A(n) _____ is made up of one or more independent​ producers, wholesalers,​ retailers, and consumers. A. corporate vertical marketing system B. administered vertical marketing system C. indirect channel D. direct channel E. franchise

Indirect channel

Producers of convenience products typically use​ ______ distribution. A. intensive B. exclusive C. franchise D. selective E. direct

Intensive

Garden Store Inc. stocks a mulch product that is popular seasonally​ (Spring and​ Fall) but is hardly sold during other times in the year. The Garden​ Store's marketers have set seasonal stock levels for each of the stores in​ it's chain. How does the Garden Store know if one of their retailers falls below a stock​ benchmark? A. Contact Management B. Transportation Management C. Inventory Management D. Prospect Management

Inventory Management

Which of the following is a reason that producers use marketing channels and channel​ intermediaries? A. Using channel intermediaries increases the number of contacts with customers. B. Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers. C. Marketing channel decisions only require a​ short-term commitment. D. Using marketing channels allows producers to retain control over how and to whom they sell their products. E. The reduced costs of using channel intermediaries offsets the inefficiencies of marketing channels.

Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers.

Channel members add value in a number of different ways. In​ lecture, it was exemplified that when a retailer stocks their shelves with​ products/brands that help consumers celebrate a holiday​ (stocking cranberry sauce for Thanksgiving​ traditions). This is the intermediaries way of​ _________________________, which helps meet the needs of the target market A. ​Omni-channeling B. Matching C. Promotion D. Contact

Matching

During​ lecture, it was discussed that a channel member can add value when they take ownership of a product when transporting it for the producer. This is an example of A. Negotiation B. Matching C. Risk Taking D. Financing

Matching

​___________ are the largest single group of​ wholesalers, accounting for roughly 50 percent of all wholesaling. A ​Manufacturers' agents B. Merchant wholesalers C. Agents D. Brokers E. ​Manufacturers' representatives

Merchant wholesalers

Companies today see channel members as​ first-line customers and practice strong​ ________ B2B selling B. discount pricing C. partner relationship management D. trade promotions E. consumer advertising

Partner relationship management

In​ lecture, Promotion help is part of channel members adding value. The most expensive promotion element that channel members take on is A. Direct Marketing B. Advertising C. Sales Promotion D. Personal Selling

Personal Selling

The retail marketing mix consists of which of the​ following? A. Product and service​ assortment, retail​ prices, promotion and store differentiation. B. Product and service​ assortment, retail​ prices, promotion, and location C. Product and service​ assortment, retail​ prices, promotion, and retail segmentation D. Product and service​ assortment, retail​ prices, promotion, and retail targeting E. Product and service​ assortment, retail​ prices, promotion, and store positioning

Product and service​ assortment, retail​ prices, promotion, and location

During​ lecture, the Supply Chain Viewpoint was discussed as having parallels to which of the following orientations to marketing discussed earlier in the​ semester? A. Societal B. Product C. Production D. Marketing

Production

Retailers must decide on which three major product​ variables? A. Product​ assortment, services​ mix, and store atmosphere B. Product​ assortment, services​ mix, and price C. Product​ assortment, services​ mix, and location D. Product​ assortment, store​ atmosphere, and price E. Product​ assortment, price, and location

Product​ assortment, services​ mix, and store atmosphere

________ refers to the activities involved in selling products or services directly to final consumers for their​ personal, nonbusiness use. A. Shopper marketing B. Warehousing C. Retailing D. Wholesaling E. Manufacturing

Retailing

Hotels and​ motels, banks,​ airlines, restaurants,​ colleges, hospitals, movie​ theaters, tennis​ clubs, bowling​ alleys, repair​ services, hair​ salons, and dry cleaners are all examples of​ ________. A. service retailers B. franchises C. specialty stores D. wholesalers E. ​non-retailers

Service retailers

Which type of retailer carries a narrow product line with deep assortments within those​ lines? A. Specialty stores B. Department stores C. Superstores D. Supermarkets E. Convenience stores

Specialty Stores

When setting channel​ objectives, companies should state the objectives in terms of​ ______. the length of the channel B. ​competitor's objectives C. targeted levels of customer service D. expected profitability E. exclusive distribution arrangements

Targeted levels of customer service

A discount store​ (for example,​ Target, Kohl's, or​ Walmart) sells standard merchandise at lower prices. To do​ this, discount stores accept which of the following two​ conditions? A. lower margins and higher sales volume B. operating at a loss and higher sales volume C. lower margins and lower sales volume D. higher margins and lower sales volume E. higher sales volume and inefficient operations.

lower margins and higher sales volume

​Increasingly, different types of retailers now sell the same products at the same prices to the same consumers. This trend is called​ ___________. social media retailing B. green retailing C. retail blending D. retail convergence E. megaretailing

retail convergence

The length of a channel is indicated by​ ___________ A. the number of wholesalers in the channel B. the number of retailers in the channel C. the number of producers D. the number of final consumers E. the number of intermediary levels

the number of intermediary levels

What are the four major functions of​ logistics? A. Warehousing, inventory​ management, retailing, logistics information management B. Inventory​ management, transportation,​ shipping, warehousing C. ​Warehousing, inventory​ management, transportation, retailing D. ​Retailing, inventory​ management, transportation, and logistics information management E. ​Warehousing, inventory​ management, transportation, logistics information management

​Warehousing, inventory​ management, transportation, logistics information management