Chapter 10
online music
Which of the following accounts for the second largest amount of paid online content revenues in the United States in 2015?
Google launched its search engine
Which of the following happened during the period of time during which newspapers used a print-centric business model?
The majority of newspaper readers read the news using a combination of the Web, print and mobile.
Which of the following statements about the online newspaper audience is not true?
Apple's iTunes store is the leading distributor of streaming video.
Which of the following statements about the television and premium video industry is not true?
Amazon supports the agency model.
Which of the following statements about the wholesale and agency models for selling books is not true?
Twitch.tv
Which streaming gaming channel was purchased by Amazon in 2015?
Amazon
Which of the following has the highest share of the e-book market?
Which of the following is a news aggregator app that organizes stories in a magazine format , with content drawn from traditional media and social sites, and then reassembled in an easy-to-navigate, personalized format for a mobile touchscreen environment?
Readership of newspapers in print form continues to exceed online readership.
Which of the following is not a current trend in online content?
Which of the following is not one of the top three players in e-book publishing?
iTunes
Which of the following is the largest online movie download distributor?
television
Which of the following is the largest producer of revenues in the entertainment industry?
Publishers can set the prices of their books, but Amazon can offer incentives to publishers to reduce prices on selected books and publishers may pay Amazon to list their books.
Which of the following most accurately describes the resolution of the dispute between Hatchette, Simon & Schuster, and Amazon?
media migration
Which of the following occurs first in the process of content convergence related to books?
Google Sites
Which of the following was the top online video site in 2015 in terms of number of viewers?
Technological
________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.
25%
Around what percentage of Amazon's top 100 selling books are now self-published?
distribution
Content convergence describes convergence in the design, production, and ________ of content.
1%.
Cord cutters and cord shavers are shrinking the number of pay TV households yearly by approximately:
metered subscription
The New York Times introduced which of the following revenue models in 2011?
inability to attract customers to traditional products
Which of the following is not a leading factor in changing the television industry?
UltraViolet
Which of the following is not a source of illegal file-sharing?
USA Today
Which of the following is not an example of a start-up digital news site?
local gamers
Which of the following is not one of the five types of digital gamers?
The Convergence model
Which of the following is not one of the three business models employed by newspapers between 1995 and 2015?
directly to a newspaper's home page
Which of the following routes to a newspaper Web site generates the most digital ad revenue for the newspaper?
To use OTT services, consumers must purchase a bundle of channels.
Which of the following statements is not true about OTT?
Apple
Which of the following was sued by the Justice Department for violating antitrust laws in connection with e-books?
Stephen King
Who was the first major fiction writer to create an e-book-only volume of a new work?
magazine aggregator
Zinio is an example of which of the following?
remained stable.
Over the past five years, book publishing revenues have:
the Google Play store.
The leading merchants of digital games are Apple's App Store and:
Which of the following newspaper audience platforms has the higher percentage of readers?
30%
Music streaming is growing at ________ a year.
8%
Online digital entertainment and media revenue is about ________ of total entertainment and media revenue.
mobile gamers
In 2015, which of the following comprised the largest segment of the online gaming audience?
industry convergence.
The merger of media enterprises into powerful, synergistic combinations that can cross-market content on many different platforms is referred to as
5%
What percentage of people read newspapers only on a mobile device?
Internet media
Which of the following is the fastest growing segment of media revenues?
television
Which of the following forms of media generate the most revenue?
freemium
A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n) ________ model.
freemium
A metered subscription model is most similar to which of the following revenue models?
language.
All of the following are aspects of content convergence except:
Amazon Books Publishing.
All of the following are examples of technology convergence except:
technical and legal means
DRM refers to a combination of ________ for protecting digital content.
grow over 20%
Digital magazine ad revenues were expected to ________ in 2015.
the release window.
Hollywood's practice of staggering the distribution of movies in different channels, such as box office and DVDs, is referred to as:
Hachette
In 2014, Amazon engaged in a trade dispute with which of the following over the pricing of e-books?
more than 1 million
In 2015, Amazon's e-book and media store contained around how many book titles?
23
In 2015, e-book sales constituted ________% of all consumer book sales.
Internet radio
In 2015, which of the following forms of online entertainment produced the least amount of revenue?
60%
Well over ________% of television viewers multitask while watching television.
newspapers
Which of the following was the most troubled segment of the publishing industry in 2015?
Huffington Post
Which of the following start-up digital news sites is owned by AOL?
E-sports is growing at approximately 25% a year.
Which of the following statements about e-sports is not true?
Mobile games are expensive to develop.
Which of the following statements about mobile gaming is not true?
Over 300 million Americans were expected to watch movies online in 2015.
Which of the following statements about the movie industry is not true?
Digital revenues accounted for less than half of all U.S. music revenues in 2014.
Which of the following statements about the music industry is not true?
The growth of the mobile platform and social networks has potential to lessen the disruption of the newspaper industry.
Which of the following statements about the newspaper industry is not true?
one-third
Approximately ________ of the Internet population in the United States reads magazines online.
