Chapter 10: Artificial Intelligence

Which is NOT True? A) AI can build new websites from the ground up B) AI algorithms can help companies to find new channels that competitors may not have yet discovered C) AI algorithms can optimize the targeting of key audiences D) AI algorithms can improve marketing performance by testing ad platforms

A, AI can build new websites from the ground up

Which is NOT true? A) Frank is an artificial intelligence marketing platform that requires little human input. B) Tools like Hunch check analytics to know what's happening every second and detect when unexpected traffic is visiting a site. C) Frank uses machine learning to find the best paid channels for a specified target audience. D) Albert is an artificial intelligence marketing platform that provides an autonomous media buying service.

A, Frank is an artificial intelligence marketing platform that requires little human input.

Which of these refers to systems that are designated to work on specific tasks? A) Assisted intelligence B) Applied intelligence C) General intelligence D) Artificial intelligence

B, applied intelligence

What is the name of an artificial intelligence application for marketing in use today? A) Fred B) Alice C) Albert D) Francis

C, albert

What is the most used form of artificial intelligence? A) General AI B) Prototypical AI C) Applied AI D) Neurological AI

C, applied AI

What are the two categories of Artificial Intelligence? A) Assisted and general B) Assisted and narrow C) Applied and general D) Applied and narrow

C, applied and general

Which application of artificial intelligence allows systems to automatically learn and improve without being programmed to do so? A) Adaptive learning B) Deep learning C) Machine learning D) Programmed learning

C, machine learning

Which algorithm does not used supervised learning? A) Classification B) Regression C) Decision tree D) Cluster analysis

D, cluster analysis

What is the difference between machine learning and deep learning? A) Deep learning is the same as machine learning B) Deep learning utilizes statistical data and machine learning does not C) Machine learning uses neural networks and deep learning does not D) None of the above

D, none of the above

Which of these does swarm intelligence do? A) Surveys B) Polls C) A and B D) None of the above

D, none of the above