chapter 10 concept checks

Any attempt to conduct dishonest activities online would be described as ______________.

online fraud

Which of the following is a website (or app) where users can create a profile and interact with other users, post information, and engage in other forms of web-based communication?

social network

Which of the following is NOT true about digital marketing as a new distribution channel?

It increases inefficiencies throughout the marketing channel.

Which of the following is NOT a way that consumers rationalize pirating software, games, and movies online?

They worry about getting arrested.

ACME Corp. is developing a software program that can run on mobile devices so that customers can interact with the firm, view product information, and order status. This is best described as a(n) ___________.

app

Two trends have elevated the importance of consumer-generated information: (1) The growing tendency of consumers to publish their own thoughts, opinions, reviews, and product discussions; and (2)

consumers' tendencies to trust other consumers over corporations

Anh regularly updates her Facebook page and posts status updates on Instagram and Twitter. She is best described as a(n) ____ with regard to the Social Technographics profiles.

conversationalist

Which of the following Social Technographics segment is increasingly important to online marketers as a conduit for addressing consumers directly?

creators

ACME Corp. is using all digital media, including the Internet and mobile and interactive channels, to develop communication and exchanges with customers. This is best described as ______________.

digital marketing

Which of the following refers to the strategic process of distributing, promoting, and pricing products, and discovering the desires of customers using digital media and digital marketing?

electronic marketing

One of the most significant privacy issues relates to marketers' use of _____________.

personal information

The "bricks-and-clicks" model involves maintaining _____________.

physical stores and an online shopping site

The Internet is viewed as a ____ medium because users determine which material they are going to view.

pull

One of the most important benefits of e-marketing is the ability of marketers and customers to

share information

Which of the following is one of the biggest mistakes a marketer can make when engaging in digital marketing?

to treat it like a traditional marketing channel