Chapter 11 Connect

Pick out the attributes typically used to differentiate consumer groups.

age, education, income

People over 65 have become one of the ___ growing segments of the U.S. population.

fastest

Auto companies truly seem to be listening to customers who are environmentally concerned by offering more fuel-efficient cars. They are adjusting the ___ factor of the marketing mix.

product

The four factors in the marketing mix are:

product, price, place, and promotion

___ is a persuasive form of communication that informs people and motivates them to buy products and services.

promotion

Pick out the influences in the marketing environment.

Global Economic Competitive

These people perform many of the activities required to move products efficiently from producers to consumers or industrial buyers and are often wholesalers or retailers.

Intermediaries

Age, education level, income, and taste are all examples of how consumer groups:

differ greatly

In a global market, marketers must be sure to keep track of the world's customers to ensure they understand about the ___ and ___ they want.

goods, services

The B2B market not only includes manufacturers, intermediaries, and institutions, but also ___ at the federal, state, and local levels.

governments

Companies use technological changes such as consumer databases, blogs, and social networking in order to develop products that:

meet consumer needs

When setting price, a company must consider many factors including the costs of:

production promotion distribution

Marketing ___ helps to identify what products customers have purchased in the past, current purchasing patterns, and future wants.

research

Marketers use age, education level, income, and taste to ___ markets.

segment or target

Mass marketing means that products and promotions are developed in order to please:

large groups of people

State governments use ___ to compete with other states and countries to locate businesses in their areas.

marketing

When a company finds a small but profitable market segment and designs products just for them, the company is engaged in:

niche marketing

Marketers must pay attention to the dynamic competitive environment mainly because of competition from:

the internet

The ___ market consists of all the individuals and households that want goods and services for personal consumption.

consumer

Dividing a market by cities, counties, states, or regions is ___ segmentation.

geographic

Databases, blogs, and social networking help companies gather ___ to meet consumer needs through the development of products and services.

information or data

The costs of producing, distributing and promoting the product will all influence the product's:

price

Many brick-and-mortar companies must pay attention to the new competition from the ___ because now consumers can search the world.

internet

The B2B market includes:

manufacturers institutions government

True or false: There is a wider variety of careers in marketing than in most business disciplines.

True

Globalization can create more opportunities for marketers but along with that comes more pressure because they must take into account the

differing attitudes and values of various country cultures

The key advantage of secondary data is that the cost of collecting the data is ___ than for primary data.

cheaper, lower, or less

Studying the thought processes people use to make buying decisions and the factors that influence their choices is ___ behavior.

consumer

With marketing research, marketers analyze markets to determine:

opportunities and challenges

Many customers value "green cars" because of the positive environmental aspects and the savings from better gas mileage. The marketing mix factor that represents the value of the product is ___

price

Marketers should gather ___ data first because it is already available and to avoid incurring unnecessary expense.

secondary

Sociocultural, competitive, economic, global, and technological influences are all factors influencing:

the marketing environment

The investigation of consumer thought processes at each stage in a purchase in order to determine the best way to help the buyer buy is called:

consumer behavior

The activities buyers and sellers perform to facilitate mutually satisfying exchanges is:

marketing

A physical good, service, or idea that satisfies a want or need is called a(n):

product

A product includes anything that would enhance it in the eyes of consumers, such as the:

warranty package brand

Which of the following are considered examples of geographic segmentation?

by region by city by state

Getting products to consumers when and where they are wanted is critical to market success. Many times it is the responsibility of:

intermediaries

The factors that go into a marketing program: product, price, place, and promotion, are called the ___ mix.

marketing

States use marketing to attract many groups. Choose the two main groups from the list that states try to attract:

new businesses tourists

Marketing started with companies selling whatever they produced without considering customer needs. This was called the ______ era of marketing.

production

The first era in marketing was a focus on producing as much as possible because of high demand. This was termed the ___ era which was followed by the selling era, the marketing concept era and finally the customer relationship era..

production

All of the techniques sellers use to inform people about and motivate them to buy their products or services is called:

promotion

Marketing is the activities, sets of institutions, and processes that add ______ for customers.

value

One of the fastest-growing segments of the U.S. population is people over the age of ___

65