Chapter 11: Homework

problem recognition

Lydia is a computer engineer in a small company. She notices that the company does not have its own website and realizes that the company needs one. In this example, Lydia is in the ____________ stage of the creative process.

immersion

Maurice has decided the theme for his university's photography contest.. He concentrates and comes up with several ideas for its implementation without finalizing or evaluating them. In this scenario, Maurice is in the ____________ stage of the creative process.

Which of the following examples shows a strategy for enhancing creative thinking?

Arial Inc., a large leather product manufacturing company, encourages its employees to post their ideas on new products in the company's database.

innovation

Blush Inc., a cosmetic manufacturing company, is often engaged in developing and commercializing new eyeliner formulations.

creativity

Christopher, a software programmer, develops several new programs that are useful for his routine programming needs

experience of flow

Claire is completely involved in her work during painting lessons and feels it is worth being involved in painting for its own sake.

traditional thinking

Daniel runs a supermarket. He often puts up a sale to increase revenue, which is done by most retail stores. In this case, Daniel is engaged in ____________ .

insight

During her drive to work, Megan suddenly realizes that she has found the right gift to give her father for his birthday. This step of the creative process in which the solution to a problem suddenly flashes into a person's mind at an unexpected time is known as ____________ .

passion for the task

Gabriel is a creative ballet dancer because of her interest and the satisfaction she derives from it. She is completely involved in the activity and gives it her best. Which of the following characteristics of creative individuals is shown in the given example?

incubation

Lucy, a doctoral fellow, does not appear to be working on the preliminary research presentation to be delivered next week. However, she has collected all the required data and her subconscious mind is engaged. This example shows an individual in the ____________ stage of the creative process.

attaining collaboration through the formation of a team that shares ideas

James is chosen to head the new product development project launched by his company. The project requires people from different divisions of the company. James should try to get the best ideas for innovation by ____________ .

thrill-seeking nonconformist

Jonathan takes over as the manager of the product design team of a company producing machine parts. Jonathan is a very creative leader. As a creative leader which of the following personality traits might Jonathan possess? Check all that apply.

immersion

Margaret works in a chemical laboratory. She finds that there is no proper inventory management system for monitoring the use of chemicals and decides to come up with an effective method for inventory management. According to the steps of the creative process, what is Margaret's next step?

lawyer

Robert is one of the most creative research scientists in his company that produces high performance plastics for various applications. He comes up with a research proposal to develop a material to be used in aircrafts that can result in increased fuel efficiency. The company's top management refuses to accept Robert's proposal. However, Robert persists with his idea and convinces his superiors after several discussions and presentations. In the context of creative thinking, the role played by Robert in convincing his superiors to proceed with his proposal is that of a(n) ____________ .

pet-peeve technique

The marketing team of a company engages in brainstorming sessions to identify the complaints that the production team might have.