Chapter 11 Practice Quiz

when considering consumers' ideal levels of performance on attributes when using a multiattribute attitude model, which attitude index is best

0

which of the following statements adequately reflects the concept of attitude component consistency

a change in one attitude component tends to produce related changes in the other components

which of the following can be a component of a multiattribute model

a consumers attitude toward a particular brand, a consumer's belief about how a brand performs on a given attribute, the importance the consumer attaches to an attribute, a consumer's ideal level of performance

SAM is used to assess which component of attitude

affective

A learned predisposition to respond in a consistently favorable or unfavorable manner with respect to a given object is known as a(n) _____.

attitude

segmenting consumers on the basis of their most important attribute or attributes is called

benefit segmentation

Carissa is highly involved is a purchase decision for a new car. She has searched the Internet, visited car dealerships, talked to friends and family, and paid attention to advertisements. According to the elaboration likelihood model, by which route is Carissa likely to be persuaded?

central route

the elaboration likelihood model posits two routes to persuasion, which are the

central route and peripheral route

which of the following is a strategy for altering the cognitive component of a consumer's attitude

change beliefs, shirt beliefs, add beliefs, change ideal

which component of attitudes consists of a consumer's beliefs about an object

cognitive

attitude components tend to be

consistent

A long-running television commercial for Dial soap would show an individual in various situations with other people (e.g., car pool or elevator). This individual would join the others and look around, appearing to be in discomfort. Then a voice over would say, "Aren't you glad you used Dial...don't you wish everyone did?" Which type of appeal does this illustrate?

fear appeal

which of the following is a factor that may account for inconsistencies between measures of beliefs and feelings and observations of behavior

lack of need, failure to consider relative attitudes, failure to consider interpersonal influence, failure to consider situational factors

Toyota offers a hybrid version of its popular Highlander mid-sized SUV. The advertising for this car features the positive benefits of owning a hybrid, but it fails to mention that the Hybrid is considerably more expensive than the conventional version of the model. This is an example of a(n) _____.

one-sided message

Which type of appeal involves informing the consumer of one or more functional benefits that are important to the target market?

utilitarian appeal