Chapter 11 Quiz Questions

When compared to merchant wholesalers, brokers and agents ________. - do not take title to goods - rarely specialize in one product category or customer type - do not engage in any negotiation of wholesale deals - perform more extensive functions - deal only in services and not products

do not take title to goods

Which types of stores are characterized by specialty goods for which customers need assistance and higher operating costs that are passed along to customers as higher prices? convenience stores self-service stores off-price stores discount stores full-service stores

full-service stores

________ creates a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping. Omni-channel retailing Test marketing Online marketing Consolidation marketing Shopper marketing

Omni-channel retailing

________ refers to the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use. Sole sourcing Warehousing Manufacturing Procurement Retailing

Retailing

What is most likely the first major marketing decision that a retailer must take? positioning targeting segmentation differentiation promoting

segmentation

Food Galore is a regional chain of supermarkets in the Midwest. The primary role of the staff is to restock shelves and operate cash registers. Customers locate, compare, and select their groceries and other sundry items. Based on the amount of service provided, Food Galore is most likely a ________. full-service retailer self-service retailer pop-up store category killer supermarket

self-service retailer

The American Tie Company, a necktie retailer, offers a deep assortment of men's neckties. The American Tie Company is best described as a(n) ________. off-price retailer supermarket discount store department store specialty store

specialty store

Retailers must decide on three major product variables: product assortment, services mix, and ________. store atmosphere self-service offerings store layout store ambience store location

store atmosphere

Which of the following channel functions of wholesalers is demonstrated when a buyer receives quicker delivery because wholesalers are located closer than are producers? buying and assortment building transportation financing warehousing risk bearing

transportation

________ includes all the activities involved in selling goods and services to those buying them for resale or business use. Showrooming Crowdsourcing Wholesaling Sole sourcing Franchising

wholesaling