Chapter 12

A technology use at events to poll attendees is:

Audience Response System.

Which of these tools is not a type of e-marketing?

RFD.

Which of the following should be considered in the calculations for the band with needed at a conference?

Email Kiosk, Web Conferencing, Message Centers. (All)

E-Blasts should be used as often as possible to saturate the market.

False.

FB, Twitter, and LinkedIn are the only social networks available for the planner.

False.

RFID stands for:

Radio Frequency Identification Device.

RSS is:

Really Simple Syndication.

A technology that has been used to capture customer info at events is called a:

Lead Retrieval System.

Podcasts are audio files that can be played back on:

MP3 players, personal companies, mobile devices like IPO. (All)

All of the following are ways that technology has impacted convention centers except:

All have impacted convention centers.

Bandwidth is the amount of info that can pass through a communications line.

True.

The term Web 2.0 refers to all of the online tools where the operative word is interactivity.

True.

Two meeting specific uses for RFID's are CEU tracking and internet message centers.

True.

VoIP (Voice over Internet Protocol) is the term used for your high speed internet connection to make and receive phone calls.

True.

An important issue raised by the rise of online registration for events is:

Unexpected added expense, and integration of data.